Nathan Latka
Founder & CEO, Founderpath
“How 9 SaaS companies doubled revenue in Q1 using new growth tactics”
Subscribe NowSaaStock Europe 2024 · Dublin, Ireland
Three days of operator-grade SaaS conversations across 10 programs — Centre Stage, Growth Stage, Accelerate & Pitch Stage, Investock, Startup Day, SFM Day, CEO Coaching, SaaStock Boardrooms, Saloon, and SaaSociety. 155 speakers, 392 sponsors, 1,709 unique companies. The networking-led SaaStock 2.0 model debuted at this edition.
Royal Dublin Society · Dublin, Ireland · Oct 14–16, 2024
From the event
Featured speakers
Featured speakers at SaaStock Europe 2024 included Nathan Latka (Founder & CEO, Founderpath), Jason Cohen (Founder & Chief Innovation Officer, WP Engine), Ashley Kramer (Chief Marketing & Strategy Officer, GitLab), Nigel Verdon (Co-founder & CEO, Railsr), Joaquim Lecha (Former CEO, Typeform), and Godard Abel (Co-founder & CEO, G2).
Founder & CEO, Founderpath
“How 9 SaaS companies doubled revenue in Q1 using new growth tactics”
Founder & Chief Innovation Officer, WP Engine
“You've reached PMF, now scale: Insights from a $5M–$100M ARR journey”
Chief Marketing & Strategy Officer, GitLab
Featured talks
Nathan Latka · Founder & CEO, Founderpath
Nine real growth playbooks Founderpath portfolio companies ran in Q1 2024 — organized as a 2×2 of fast/slow vs cheap/expensive, spanning influence, paid, outbound, BD, content, and engineering-driven motions.
Jason Cohen · Founder & Chief Innovation Officer, WP Engine
Fireside with WP Engine's founder on the $5M-to-$100M ARR journey — bootstrapped vs. venture, the four ARR thresholds where the company changes shape, and what he would do differently across his four founded companies.
Ashley Kramer · Chief Marketing & Strategy Officer, GitLab
GitLab's CMO/CSO on building a fully remote company across 62 countries, what 10 years of transparent values-based culture earned them on the path to IPO, and how to keep that foundation intact through downturns.
Who was in the room
3,119 attendees from 51 countries — 1,709 unique SaaS companies and 425 active investors gathered in Dublin for three days of operator-grade conversations.
Plus 46+ more countries represented.
Plus 1,694 more SaaS companies in the room.
Sponsors & partners
Around the conference
Wednesday October 16 · Dogpatch Labs, Dublin
A dedicated day for early-stage founders at Dogpatch Labs hosted by Lizzy Hayashida (NDRC Director). 17 sessions including "Resilience is Your Superpower" with Mikita Mikado (PandaDoc), Beefree's Massimo Arrigoni, the Zephr-to-Zuora exit story with James Henderson, and the SaaStock Global Pitch Competition semi-finals. The day also ran six parallel roundtables: "Building a GTM Masterplan" with Yann Alexandre Petretti (Notion), "Getting More Eyes on Your Product" with Mitchell Cohen (AppSumo), "Building a Winning Pitch" with Philip W. Braddock (Atlassian for Startups), "How to Achieve and Maintain Product-Market Fit" with James Henderson (Zephr), "Entrepreneurial Selling 101" with Rob Liddiard (Mission), and "Termsheets and Fundraising" with Tom Jameson (CMS).
41 SaaS companies exhibited across the expo floor
41 SaaS companies took stands across the SaaStock Europe 2024 Startup Showcase: Kickscale, Graphite Note, Reditus, Optiim, Collect, FullyOps, Launched, UJJI AI, FlowMate, StorytoDoc, Honeycomb Software, Accoil, Climbo, RedTrack, SalesOMMO, SOCLY.io, Knit, Ascendr, ValueWorks, trigify.io, Undertow, flareAI, Smart Role, ctrl.io, Crmble, Infer, getpaid, Customerly, Tolki, Gradient Motion, Magicube, DSW UnifyAI, Paul Chroley Ltd, Coso.ai, Trinity Perspectives, Kertos, OneUp Sales, UserGuiding, xFusion, Design Huddle, and Demotime.
Semifinals Wednesday October 16 · Dogpatch Labs
The SaaStock Global Pitch Competition semifinals ran on Startup Day at Dogpatch Labs, with the final on Centre Stage at the RDS. 33 judges scored across the rounds, including David Hohl, Hilmar Eggertsson, Clíona Jordan, Tom Canning, Ryan Clements, Jeff Lurie, Cristian Dina, Ryan Barnett, Stephen Fahy, Massimo Arrigoni, Philip Braddock, Andrea Gurnari, Akshata Agarwal, and 20 more SaaS operators and investors from across the European ecosystem.
Monday October 14 · Investor program
A 26-session program for institutional investors. Folake Shasanya (J.P. Morgan) opened with the State of EMEA Venture Capital Markets keynote, followed by industry roundtables on portfolio positioning, co-investment, and navigating economic uncertainty.
Monday October 14 · SaaStock Founder Membership
13 closed-door sessions for the SaaStock Founder Membership community — Krish Subramanian (Chargebee) on GTM to £1M and efficient growth for profitability, Brendan Noud on £1M to £10M GTM motions and performance management, and Godard Abel (G2) on M&A and people for growth.
Monday October 14 · CEO Coaching & Operator Masterclass
190 attendees
A 14-session day of intensive bootcamps run by the SaaStock CEO Coaching and Operator Masterclass program — 190 attendees across multiple track-specific rooms.
Opening-night reception · October 14, 2024
847 attendees
The official Welcome Party for SaaStock Europe 2024 — 847 founders, investors, and operators gathered the evening before the main conference at a Dublin venue.
Across all three days · Curated executive sessions
8 small-format Boardroom sessions for senior operators — invite-only conversations on the specific operating problems senior SaaS leaders face. Part of the SaaStock 2.0 networking-led experience model that debuted at this edition.
Partner-hosted sessions · HubSpot, Stripe, Salesforce, Huckletree, Baseline
5 partner-led sessions hosted at the offices of HubSpot, Stripe, Salesforce, Huckletree, and Baseline — the partner-venue track that extended SaaStock Europe 2024 across the city of Dublin.
Thursday October 17 · Mount Juliet (post-conference)
An 18-session, day-after retreat at Mount Juliet for the most senior SaaStock community — high-intensity curated content and 1:1 connections beyond the main-conference program.
Full schedule
Okan Inaltay Head of SaaS, ComCap
A welcome from Investock's host and a run through of the day's running order.
Folake Shasanya Head of Venture Capital Coordination & Diverse Business - EMEA, J.P. Morgan
Folake presents J.P. Morgan's key updates from their Innovation Economy Update report for EMEA.
Anthony Waller Corporate Partner - Technology, CMS
Attendees will join one of the roundtables as Facilitators will enable open conversations with your peers about how you are navigating economic uncertaintity and levelling up your portfolios in light of challenging market conditions.
Anthony Waller Corporate Partner - Technology, CMS
Attendees will join one of the roundtables as Facilitators will enable open conversations with your peers about how you are navigating economic uncertaintity and levelling up your portfolios in light of challenging market conditions.
DC Cahalane (with Barry Brennan) Venture Partner, Sure Valley Ventures
N/A
James Ryan Partner & Head of AI, ML
Ben Tickler UK Head of Venture - Innovation Economy, J.P. Morgan
Jessica Mohaupt-Schneider Partner (Germany), CMS
Manoj Asnani Managing Director, J.P. Morgan
Marton Medveczky Associate Partner, Flashpoint Venture Capital
Alex Reed Founding Partner, Mountside Ventures
Ben Tobin Head of Sales, Aumni
James Ryan Partner & Head of AI, ML
Ben Tickler UK Head of Venture - Innovation Economy, J.P. Morgan
Jessica Mohaupt-Schneider Partner (Germany), CMS
Manoj Asnani Managing Director, J.P. Morgan
Marton Medveczky Associate Partner, Flashpoint Venture Capital
Annabel De Gheldere Investment Analyst, Mountside Ventures
Ben Tobin Head of Sales, Aumni
Krish Subramanian Co-Founder & CEO, Chargebee
Godard Abel Co-founder & CEO, G2
Brendan Noud Co-founder & CEO, LearnUpon
Godard Abel Co-founder & CEO, G2
Brendan Noud Co-founder & CEO, LearnUpon
Stephen Cummins Founder & CEO, Appselekt
The Centre Stage gets underway! Get ready to hear from the best in the business, make new connections and ask the questions you need answers to, all hosted by your MC, Stephen Cummins, Founder & CEO of Appselekt.
Shailesh Chitnis (with Tomasz Tunguz) Global Business Writer, The Economist
Every startup needs an AI strategy, not just for fundraising or press appeal but to survive. Generative AI continues to transform the SaaS market, its generational impact is remodelling everything from how we build products to user expectations. Tomasz Tunguz is one of the world's most thoughtful investors, a pioneer in the data and AI space and author of one of the most impactful startup and venture capital blogs around. Tomasz sits down with Shailesh Chitnis, Global Business Writer at The Economist to unravel what the future of SaaS really looks like and the AI effect that impacts every single business.
Lily Covington (with Emily He) Associate Director, Cruxy
Marketing is a fast-moving discipline. The CMO has arguably one of the most versatile roles of any leadership team. The modern marketing leader has to stay ahead in so many different races, it's transforming how efficiently they have to operate. From reaching customers in changing environments, embracing the right AI solutions for the business to managing the daily operations, the shift is already taking place.Former SVP of Marketing at Oracle and Corporate VP of Marketing for Business Applications at Microsoft, Emily has over 20 years experience leading global GTM functions and now heads up the marketing frontline at Gong. Emily takes the Centre Stage to share how the CMO role is actually developing and what it's really like on the ground.
Nathan Latka Founder & CEO, Founderpath
In this session with Nathan Latka you'll see real P&L's from SaaS founders who share exactly how they added $10m fast. Freemium failures, SEO domination, vitality wins, prof services debate, cold email script… Everyone who joins will get an excel file of the top 500 European SaaS companies.
David Politis Founder, BetterCloud & Politis Projects
Spanning a 20-year career as a founder, executive, operator and investor in enterprise SaaS companies, David has fought his fair share of battles on the frontline. From macro downturns to company pivots, cash crunches to terrible hires, there are plenty of lessons to be learned when scaling a business from the ground up. Now Executive Chairman at BetterCloud, David takes the main stage to share his biggest lessons learned... the hard way.
Howard Lerman Founder & CEO, Roam
These ten cheat codes may sound ridiculous, but they're all tricks that Howard (Founder of Yext and Roam) stole from non-tech people who were geniuses in their field. The cheat codes are tactical, unconventional wisdom that helped him scale Yext to $400M and, if implemented correctly, could accelerate your scaling journey. Our cheat code is advising that you grab a seat for this session!
Hannah Seal (with Job van der Voort) Partner, Index Ventures
Bureaucracy has few fans, yet many believe it's unavoidable. When leading a business through its hyper-growth phase, CEOs are forced to juggle the rapid growth and eliminate any friction that hinders scaling. Job has been leading the Remote frontline since 2019 and takes the stage to share why he believes removing the red tape is the best kept secret for maintaining growth.
Alex Ferrara (with Amos Haggiag) Partner, Bessemer Venture Partners
Most enterprise software and vertical SaaS companies sell into one market – such as the U.S. – but what happens when you scale across 35 countries and 6,000 cities? Alex Ferrara, Partner at Bessemer Venture Partners is joined by Amos Haggiag, Co-founder & CEO at Optibus to share what scaling a global GTM organisation actually looks like, from managing such rapid growth to making the inevitable decisions. Grab a seat to hear the unique insights on the biggest challenges and considerations when going truly global, including: - When should you go global to many countries vs staying at one or a few core markets? - What functions do you centralise vs keep distributed (e.g. marketing, sales, customer success) - What is the impact on product development and R&D. How do you build a common product that can serve all markets? - How do you identify, cultivate, and manage channel partners without having to build a large presence in each region? - How do you manage equity compensation for teams operating in different geographies so that no employees feel disadvantaged? - How can M&A play a role in growth and winning markets?
Godard Abel Co-founder & CEO, G2
From the outside looking in, leading a billion-dollar business with over 3,000 global customers and being at the top of your market can seem like everything is picture perfect. Yet, founding, building and leading a business to those accolades is a journey of highs and lows, where most don't see the latter. Godard Abel, Co-founder & CEO at G2 admits that being publicly vulnerable as a leader isn't an easy thing to do, but it is certainly a powerful tool for any CEO. From personal to professional hardships, Godard speaks to how sharing weaknesses will significantly elevate your leadership.
Benjamin Faust (with Krish Subramanian) Senior Manager - Tax Technology, Avalara
Krish co-founded Chargebee back in 2011, a subscription management system born out of the southern Indian city of Chennai that later scaled its way to the unicorn club. A story that started out with four co-founders later evolved into a $3.5B business with over 18,000 customers. Krish joins us to share five life-long lessons from building a billion-dollar business, fulfilling the CEO role and what he believes all aspiring startups need to hear and act upon for their own journey.
Aimee Williams VP Enterprise Technology Division, IDA Ireland
The Growth Stage gets underway! Get ready to hear from the best in the business, make new connections and ask the questions you need answers to, all hosted by your MC.
Guillaume Moubeche CEO, lempire
In 2018, with the last $1,000 Guillaume (G.) started lemlist - an all in one outreach tool. By 2019, lemlist hit the $1M ARR mark. In 2021, the company reached a $150M valuation. Fast forward to 2024 and lempire (5 SaaS products with lemlist being the most famous) achieved $26M ARR in just 6 years. G. takes the stage to share his story and the warm outreach strategy that helped him scale lempire without spending a dollar on ads.
Kieran Flanagan SVP Marketing, HubSpot
The AI Marketing Playbook is not just about adapting to new technologies; it's about reclaiming the creative heart of marketing. As AI takes over the repetitive and mundane, marketers are called to evolve, embracing a future where strategy and creativity dominate their day-to-day. This shift will not be comfortable for all, but it is necessary for those who aim to stay relevant in a rapidly transforming industry.
Eoin Hinchy Co-founder & CEO, Tines
Sometimes growth tactics aren't transferrable. What propels one company won't supercharge growth in another. Tines achieved incredible revenue growth of 200% within 18 months pushing the workflow automation platform to new heights. So how did Eoin know where to double down and when? The CEO takes the stage to share his decision making process that resulted in unlocking Tines' next wave of growth, their oversubscribed fundraising round and how they plan to keep dominating their 'gap in the market'.
David Appel (with Cosmin Pitigoi) Global Head - Subscription, Flywire
The CFO role of today goes beyond just numbers, it now drives more of a strategic impact on the future direction and growth of the business. But, what are the secrets and superpowers that modern CFOs use to scale? Cosmin Pitigoi, CFO at Flywire has over 25 years experience in finance leadership roles and is joined by David Appel, Global Head of Subscription & SaaS Vertical at Sage Intacct to uncover the key moves CFOs should be making to help scale a global business.
Raluca Ragab MD - Head of UK & DACH, Eurazeo Growth
Building and managing a board can be a really powerful tool for accelerating growth. However, it can also be a huge distraction for founders if the table doesn't have the right people around it. Raluca draws on years of first-hand experience sharing how to build a board that will help your journey, not hinder it.
Laura Waldenstrom (with Shamillah Bankiya) Principal, Earlybird Venture Capital
Ever wondered what raises a red flag with VCs? VCs often share their thoughts on what quality traits they look for in companies and founders, but never really touch on what they don't want to see, aka the red flags. Laura and Shamillah are here to share the inside scoop, discussing the most common red-flag causes and how they can all be avoided.
Annelie Ajami (with Philip Reynolds) Founder, Anamcara Capital
What actually increases the probability of a startup scaling successfully? There's no single formula that can carry every business to scale, but there are foundations that some of the most successful companies are built upon. From building with the right team and leveraging the right tech, Annelie and Philip of Anamcara Capital have first-hand experience as to what building blocks are a must have and what genuinely works when it comes to scaling a business.
Lizzy Hayashida NDRC Director, Dogpatch Labs
The Accelerate Stage gets underway! Get ready to hear from the best in the business, make new connections and ask the questions you need answers to, all hosted by your MC, Lizzy Hayashida, NDRC Director at Dogpatch Labs.
Dee Coakley Co-founder & CEO, Boundless
In the early days, founders have to wear so many different hats in order to juggle the daily demands and longer term growth of the business. One of the most-worn is the sales hat, where in the early stages, the founder is heavily involved in generating revenue before a sales team is hired. Dee Coakley, Co-founder & CEO of Boundless, outlines the best practice surrounding founder-led sales and how founders should know when and how to let go.
Angeley Mullins CCO, Resourcify
When tackling competition in a saturated market, how can potential customers separate you from the rest? The key? Ownership of a powerful brand to truly differentiate from your competitors. Memorable brands have distinctive personality and self assurance in crowded markets that builds trust amongst customers. Angeley Mullins, CCO at Resourcify takes the stage to share the secrets behind building a powerful brand that helps drive revenue.
Rosh Wijayarathna (with Bobby Healy) Managing Director – Co-Head EMEA Innovation Economy, J.P. Morgan
70% of businesses (including SaaS) fail in their efforts to scale. The most common pitfalls being, proceeding with an unsustainable planning and getting the timing all wrong. It's all about hitting the road with a scalable business model that supports long-term growth. Bobby Healy, Founder & CEO of Manna is a serial founder who's been through the scaling process multiple times and knows the ropes. He takes the stage, alongside Rosh Wijayarathna of J.P. Morgan to share how younger startups can avoid the potholes and sustainably scale the business.
Anton Fedorov (with Philip W. Braddock) Partner, Flashpoint Venture Capital
For younger startups, attracting attention and genuine interest from investors can be tough. Hundreds of startups are founded each year, all bidding to stand out from the rest and showcase why investors need to back their businesses as boosting your fundraising odds could significantly accelerate your growth. Join Anton Fedorov, Partner at Flashpoint Venture Capital, and Philip W. Braddock, Head of Atlassian Startups, to hear what they believe is the best way to achieve this.
Ken Thomas Investor, Backfuture
It's time for the Semi-Final pitches! 25 startups take the stage to pitch their way to tomorrow's final. There's €500k invesment on the line but only five can make it, who's it going to be?
Gabriel Shin (with Alex Reed) Co-founder, Landscape
It's time for the Semi-Final pitches! 25 startups take the stage to pitch their way to tomorrow's final. There's €500k invesment on the line but only 5 can make it, who's it going to be?
Ken Thomas Investor, Backfuture
The five finallists are announced! Take a seat to find out who's one step closer to securing a €500k investment.
Will Read (with Donald Bain) Founder & CEO, Sideways 6
Navigating the world of enterprise sales as a startup can feel like being a small fish in a vast ocean. However, landing deals with Fortune 500 companies can be a game-changer for your business. In this session, you'll learn proven strategies for securing large enterprise clients, even as a small startup.
Harrison Rose CEO, Goodfit
Since 2011, B2B businesses have been running the SDR:AE model. When co-founding British unicorn Paddle.com, I followed this structure and ran outbound programs for a decade growing at 300% YoY for 5 years with outbound email as our only channel. 13 years on demand generation is harder than ever, CAC is spiraling, prospects are bombarded with noise, and outbound approaches are under heavy scrutiny. Fuelled by developments in technology and a necessity for more efficient growth, how we go-to-market is undergoing its next evolution. But how does it perform, how can you get started, and what results should you expect? We'll walk through our experiences running SDR models, vs entirely programmatic outbound at GoodFit sharing data on performance, costs and how you can replicate a programmatic approach in your business.
Mark Organ CEO, Categorynauts
Churn can be the wildfire that burns your future growth if not dealt with correctly. It's quickly become one of the most common business challenges today and solving it can be time consuming. Mark Organ, CEO Coach at Categorynauts has the tried and test solutions to fight churn, help you prevent the wildfire and get your growth trajectory back on track in a matter of weeks.
Nicola Anderson (with Munya Hoto) CMO, Coach & Advisor, The CMO Circle
Demand generation can be a game of ups and downs. Whether you're a budding startup or seasoned scaleup, owning a robust demand generation strategy is cruical to stay ahead. As we look ahead to 2025, Nicola Anderson, CMO Coach & Advisor has curated a marketing masterclass to unpick which levers could lead to be the best results. No marketers should miss this one!
Rob Elliott Regional Sales Director, ClickUp
A slowdown in new customer acquistions and revenue growth is common in a stagnant market. It's thought to be putting the most pressure on businesses and c-suites recently. Avoiding the stagnation effect is about being proactive and remaining agile. If you're a CEO interested in getting both areas back on track, then there's solutions here for you.
Adrian Mullett Vice President, J.P. Morgan
Expanding your customer base is no easy feat. Breaking into new markets, geographies and customer demographics requires an intentional strategy, resource planning and effective timing. The list of do's and don'ts can seem extensive so let's find out what is imperative when expanding and how to build your critical path.
Lesley Ronaldson (with Mark Walker) VP EMEA, Gong
Calling all revenue leaders! Getting more out of your sales operations, especially in a slower market, can be a big ask. We know it's not about setting higher targets or increasing your sales headcount, it's more than that. This breakfast briefing, curated for today's revenue leaders, analyses the current state of common market ongoings and dives into what can be done to hit the right note and orchestrate profitable sales growth.
Nicola Anderson (with Munya Hoto) CMO, Coach & Advisor, The CMO Circle
Those who don't stay ahead, get left behind. An adage that most CMOs can resonate with when building campaigns, feeding into a GTM strategy and constantly trying to garner results. But, what about moving the needle with increased targets and flat budgets? What changes will 2025 bring for SaaS marketing? What should be on your radar and what opportunities should all marketing leaders be anticipating?
David Appel Global Head - Subscription
The CFO role has certainly shifted recently. No longer are finance teams the traditional function within a business, today they own more of a strategic role having a greater impact on a business' future. Therefore, owning a framework that helps you balance growth and profitability of the business is essential. As a finance leader, you can often feel like you're doing everything right but there are professional pitfalls and silent killers that can grind down performance if they're not corrected at the right time.
Luke Atkins Customer Support - EMEA, Front
Support quality is an important factor to consider when purchasing a system that's core to one's business, and you'll hear companies left and right talking about delivering "a better customer experience," but what does that actually mean? In 2023 Front made our support metrics public to "show, not tell" the high service standards we commit to for our customers. While the benefits are clear for our customers, there's been a positive impact for our team and company as well. We've had overwhelmingly positive responses to our "Support Report," which has made it easier than ever to communicate the value of support as a revenue driver (not a cost center) to leadership outside of support and to hold our team accountable to a high standard of work. This presentation will cover why making support metrics public is worth the risk; how to get started/the most important metrics to include; and how you should respond if your metrics start to slip.
Massimiliano Fattorusso (with Bettina Specht, Matt Weber) Lead Product Manager, Beefree
Thinking about adding drag-and-drop functionality for emails, landing pages, or popups into your SaaS platform? This session will walk you through the essential tools, best practices, and potential challenges of integrating these features. You'll learn how to embed intuitive, user-friendly content builders that not only enhance the customer experience, save tons of development time, but also help differentiate your product and drive revenue growth.
Stephen Cummins Founder & CEO, Appselekt
The Centre Stage is back for Day 2! Another day of impactful content, practical takeaways and opportunities to level-up your business.
James Ski (with Patricia DuChene) Founder, Sales Confidence
All revenue leaders aspire to have direct, long-term and recurring customer relationships with high retention and expansion. Why? Because, these characteristics lead to more predictable revenues and therefore more durable companies. Much has changed in the SaaS market recently, but getting your revenue acquisition and retention practices right will always top the bill. James Ski, Founder at Sales Confidence is joined by Patricia DuChene, CRO at Postal to unpack which practices STILL work, how to get them right and why it could accelerate your revenue trajectory.
Philippe Botteri Partner, Accel
Accel's Euroscape report launched in 2016 when Europe's cloud ecosystem started accelerating and has been published annually since then. Philippe Botteri, Partner at Accel unveils what the latest report is telling us for the future of SaaS as we edge closer to 2025. A must see SaaStock exclusive!
Humbert de Liedekerke Beaufort (with Mikita Mikado) Founding Partner, One Peak
Achieving unicorn status is no walk in the park. A first-time CEO, Mikita led PandaDoc to a $1B valuation back in September 2021, only 7 years after founding the business in Silicon Valley. A story that started with two people meeting in a rock band to building a billion dollar business, Mikita is joined by Humbert de Liedekerke Beaufort, Founding Partner at One Peak, as they dive into five of his biggest lessons learned from the journey of breaking into the unicorn club.
Des Traynor Co-founder & CSO, Intercom
Generative AI took 2023 by storm, dominating every podcast, product meeting, and conference presentation. We saw insane prototypes, incredible proof of concepts, and a whole lot of "what ifs" and "just imagines." Experimental budgets ballooned and thin AI wrappers went from 0 → $1M in weeks. Naturally it wasn't long before skepticism (some legitimate) kicked in. But the technology has continued to advance, AI is growing up, and the application layer is becoming the new battleground. The coming years will see the SaaS landscape turned upside down as a new generation of AI tools don't just displace the previous, but also rewrite roles, departments, and success metrics. Let's talk through what will happen.
Stephen Cummins (with Godard Abel) Founder & CEO, Appselekt
G2 is a unicorn that has built a matchmaking platform successfully helping buyers find the right software, and vendors find the right customers. But with 180,000 products split into 2,100 categories and almost 3 million reviews, should we find new ways to navigate such a marketplace? Godard Abel is a 6x successful SaaS entrepreneur with over 25 years of experience in creating and scaling innovative SaaS solutions all focused on the buyer-seller experience. Godard's most successful scaleup yet is G2. Godard will take us through what's been happening to G2 in the years since it achieved unicorn status in 2021. He'll take us through his vision for the future of software purchasing and sales. And what that means for you, the software and service providers. And we'll find out if a conversational AI Chatbot called Monty can change the way we learn about, buy, and sell software?
Ryan Floyd (with Joaquim Lecha) Founding Managing Director, Storm Ventures
What do experimentation, iteration, and resilience have in common? They're all essential ingredients for startup success. In today's rapidly evolving business landscape, being agile and learning from setbacks is more vital than ever. Join Founding MD at Storm Ventures Ryan Floyd and Typeform CEO Kim Lecha as they share pivotal growth stages and lessons learned along the journey from 10M—80M+ ARR. Through firsthand stories, discover insights that you can apply tomorrow to transform mistakes into teachable moments that drive growth. From product development to hiring, gain strategies to navigate the challenges of scaling a startup and turning it into an enduring business.
Aimee Williams VP Enterprise Technology Division, IDA Ireland
The Growth Stage is back for Day 2! Another day of impactful content, practical takeaways and opportunities to level-up your business.
Bruna de Guimaraes Founder & CPO, BeBold
Reducing churn is a game of inches. It's the small incremental improvements that will compound and get you to your goals. From breaking down what a solid churn reduction strategy looks like to building your own plan, Bruna delivers this session to outline how leveraging your product can not only reduce voluntary churn but boost product performance across the board.
Andrew Davies (with Kyle Poyar) CMO, Paddle
Andrew Davies, CMO at Paddle & Kyle Poyar, Writer at Growth Unhinged will unveil the key findings from the 2024 SaaS Benchmarks Report. Topics to be discussed include: Exploring how companies are thinking about monetizing and pricing AI features and products, trends in go to market strategies to drive growth and uncovering whether office culture affects company performance.
Shamillah Bankiya (with Carlotta Riganti) Principal, Dawn Capital
You've reached PMF, the growth journey is well underway and it's time to prepare for your next round of fundraising. So, how can growth-stage startups maximise their upcoming round? It's time to find out and ask the VCs!
Vinoth Jayakumar (with Teo Blidarus) Partner, Molten Ventures
Growing a business is like conducting an orchestra—success isn't just about playing the right notes but knowing which ones to prioritize for the future. Teo Blidarus, co-founder of FintechOS and a seasoned serial entrepreneur, brings his unique perspective to this session. With a proven track record of building and scaling successful ventures, Teo will share invaluable lessons learned from balancing the diverse needs of stakeholders, navigating complex growth paths, and making bold decisions that drive long-term success.
Joe Gorman NDRC Programme Manager, Dogpatch Labs
The Accelerate Stage is back for Day 2! Another day of impactful content, practical takeaways and opportunities to level-up your business.
Emma Stratton Founder & CEO, Punchy
Early-stage startups have a significant advantage over later stage / bigger competitors when it comes to messaging. Emma is a B2B tech messaging expert and delivers the opening keynote to share an approach for how you can seize that advantage by defining your ideal customer; clarifying customer needs and wants; and turn that into clear, compelling messaging.
Vincent Jong CPO, Dealfront
An insight for sales-led companies who want to learn how Product-Led Growth can strengthen their Go-to-Market. Discover how PLG can drive key sales initiatives like Efficient Growth, higher ARPAs, and unlocking new market segments. Using the narrative of a Hollywood love story, Vincent will unravel how this unlikely couple is a match made in heaven and why in 10 years from now, there won't be a SaaS company around that's not doing some level of PLG.
Sara Archer VP Sales, ChartMogul
Customer acquisition is one of the most common pain points you'll consistently face as a business owner. Sales cycles are longer, budgets are smaller and changes in the buyer decision making process are all making customer acquisition harder and more expensive. This session addresses quick sales tips plus an effective series of strategies that will get your first 100 customers over the line.
Patrick Rhatigan Founder & CEO, Revium
In this keynote, you'll discover tactical insights that will revolutionise the way you handle discovery calls in a B2B environment. We'll break down unconventional techniques used to qualify prospects with precision, ensuring every call is purposeful and leads to faster closes. These methods are rooted in understanding different buyer personas, crafting persuasive messages that stick, and using strategic frameworks to cut through objections and bottlenecks. If you're looking to boost your qualification game and fast-track deals, this talk will give you the cheat codes.
Alex Theuma Founder & CEO, SaaStock
It's FINAL time! Five startups are one pitch (and a few questions from our judges) away from securing a €500k investment. Join us to find out who will be crowned this year's winner!
Cliona Jordan Early Stage Startup Cloud Lead, Google Cloud
Alex Theuma Founder & CEO, SaaStock
WHO'S WON? The 2024 winner is announced by SaaStock's Founder & CEO, Alex Theuma.
Philip W. Braddock Head of Atlassian for Startups, Atlassian
Opening remarks from Philip W. Braddock, Head of Atlassian for Startups at Atlassian.
Lizzy Hayashida (with Mikita Mikado) NDRC Director, Dogpatch Labs
Driving your startup towards long-term success requires more than just software - you need personal qualities that will set you apart from other founders. Building a business is a journey of resilience. Resilience will get you through the challenges, setbacks and uncertainties. Mikita co-founded PandaDoc in Belarus in 2011 and in the midst of building the business, PandaDoc had to survive a revolution in Belarus (2020) and more recently, the war in Ukraine. Mikita joins us to uncover both experiences and shares why resilience is your superpower for success.
Yann Petretti GTM Manager, Notion
Owning a strong GTM strategy places your business closer to success when launching any new product or feature. It's a crucial roadmap you'll need in order to reach your target audience, execute a seamless market entry and ultimately build your market share. This roundtable is curated for those looking to nail their GTM masterplan and reap the rewards that come with it.
Massimo Arrigoni CEO, Beefree
Afternoon remarks from Massimo Arrigoni, CEO, Beefree.
James Henderson Founder & CEO, Zephr
Often labelled the lifeblood of any SaaS, achieving PMF is a journey that pinpoints and proves the fundamental worth of any startup. This roundtable deep dives into the critical path for finding and maintaining product-market fit, covering how to know if you're on the right track and debunking the myths you'll need to stay clear of.
Lizzy Hayashida (with James Henderson) NDRC Director, Dogpatch Labs
An exclusive fireside chat with James Henderson, Founder of Zephr, who sold his business to a public listed company, Zuora. Hear what actually goes on behind-the-scenes when orchestrating an exit, listen to how James planned the sale and how he managed his key stakeholders (his team and the board) throughout the entire deal. This is not one to be missed.
Lizzy Hayashida NDRC Director, Dogpatch Labs
Who's bagged a spot in the semi finals? Join us to find out which startups have made it through to the next round and are one pitch closer to the final.
Mitchell Cohen Content Strategist, AppSumo
Getting more eyes on your product is no easy feat for younger startups. In the early days, the product is developing quickly, marketing efforts haven't fully resonated, revenue is at first base and there's typically a small team leading all frontlines. Mitchell joins us to share content-led strategies to help generate new customers, new attention and new means to accelerate your market share.
Philip W. Braddock Head of Atlassian for Startups, Atlassian
Investors are constantly on the lookout for the next big startup, reviewing hundreds of pitches every week and speaking with multiple SaaS founders who are looking to raise. So, how should you be building your pitch to stand out? What actually attracts investor attention? What steps can you take to boost your odds of securing investment? This roundtable will feature a lively discussion for those looking to deliver that winning pitch.
Rob Liddiard (with EOS Implementer) Founder
Rob Liddiard was the founding CEO of Yapster, a B2B SaaS platform which provided internal employee communications capabilities to 'frontline' employers. Rob personally sold first £1m of ARR (a range of deal types, including multi-year contracts with enterprise accounts such as BrewDog, Caffe Nero, Wagamama and Next plc), and in this session will teach a founder selling methodology to help take your product business from idea to £1m ARR as quickly as possible, without telling lies to your prospective customers or investors.
Tom Jameson Partner, CMS
SaaStock regular, Tom Jameson, partner at top 5 global law firm CMS, will lead you through a termsheet deepdive, giving you the essential information you must know and understand before raising VC money, putting you in the best position possible for future negotiations with investors.
DC Cahalane Venture Partner, Sure Valley Ventures
Developing cutting-edge technology is a significant achievement. Turning this innovation into a commercially viable enterprise is another matter, demanding a unique blend of skills and strategic planning. In this coaching session, DC Cahalane, Venture Partner at Sure Valley Ventures explores the journey from turning great technology into great businesses.
Brian O'Reilly GM of International, Writer
AI hype is everywhere, but real ROI? That's harder to find. This workshop cuts through the noise, delivering actionable insights from the frontlines of enterprise AI adoption. From secure deployment to measuring impact, you'll learn how to turn AI from a buzzword into a business driver. Discover why great software alone isn't enough and how to navigate the hidden pitfalls that can derail your AI initiatives. Whether you're just starting out or fine-tuning existing projects, you'll walk away with a practical roadmap to maximize AI's impact across your organization. Key takeaways: Secure deployment strategies for highly regulated industries Crucial non-technical factors for AI success Aligning AI with core business objectives Frameworks for measuring and communicating AI's value Identifying key beneficiaries and internal champions
Paul M. Caffrey Founder, Amibitious Account Executives
If you're looking for an international sales expert, then look no further. Paul is an Author, Keynote Speaker and Founder of Ambitious Account Executives. Paul knows his way around how to instill excellence in your sales operations, especially when it comes to TOFU strategies and converting customers. We know the sales cogs have slowed recently, but it's time to rebuild a well-oiled revenue machine and Paul is here to help reignite your sales spark.
Neil Ahearne Director of Finance, Vamstar
Great financial decision making doesn't happen by chance. It's a result of tracking key metrics, leveraging the correct tools and having the right benchmarks in place, which allows for solid decisions to be made upon. Neil Ahearne, Director of Finance at Vamstar joins us to share what best practice looks like, the do's and don'ts and how finance leaders can level up their decision making for the long term.
Charlotte Laing CMO, Metrikus
The CMO has arguably one of the most versatile roles in any leadership team. Marketing is a fast-moving discipline and without a high performing team alongside you, things can start to slip. Most CMOs are tasked with contributing to revenue growth whilst keeping headcount to a minimum, so when it comes to hiring, managing and retaining a dream team, how do you crack the code and be sure you're always leading a high performing department?
Roy Robinson CPO, Mention Me
Building a great product is more than just development, it's comprehending what users want and how they will use your product. A great CPO ensures the product grows alongside the business, whilst resolving countless bottlenecks along the way. But, how exactly can you time and leverage pivots in the right way to keep your growth trajectory on the up?
Patricia DuChene CRO, Postal
Winning deals, hitting targets and landing new customers doesn't happen by chance. It's a result of building and maintaining a high-performing sales team. Revenue leaders have faced several headwinds in 2024, so it's time to assemble your strongest sales force for a successful 2025. This Boardroom session covers all bases from hiring, metrics and goal setting, building an agile team and the typical mistakes you need to stay clear of.
Juan Ignacio Garcia (with Pascal Levy-Garboua) Founder & CEO, Boopos
Juan Ignacio Garcia, Founder & CEO at Boopos will be hosting an interview with Pascal Levy-Garboua, CEO at Noosa Labs, in which they review what buyers of B2B SaaS businesses want to find to pay a high multiple. They will also touch on some recent examples regarding what they've seen in the market. If you're ready for an exit, this session isn't one to miss!
Alex Theuma Founder & CEO, SaaStock
Julio Taylor (with Pekka Koskinen) CEO, Hallam
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Jean-Laurent Pelissier (with Arnas Stuopelis) MD - Head of Enterprise Software, HSBC Innovation Banking
N/A
Mark Organ CEO, Categorynauts
Join one of five SaaSociety roundtables, all delivered under Chatham House Rule, led by your fellow peers and subject experts.
Julio Taylor CEO, Hallam
Dee Coakley Co-founder & CEO, Boundless
Pekka Koskinen Founder, Leadfeeder
Wes Bush Founder & CEO, ProductLed
Jean-Laurent Pelissier MD - Head of Enterprise Software, HSBC Innovation Banking
Tracks & themes
The operators-only conversation: WP Engine, GitLab, Typeform, Roam, Railsr, and Founderpath's portfolio sharing the playbooks that actually worked between $5M and $100M ARR.
G2's Godard Abel, GitLab's Ashley Kramer, and CEO coach Mark MacLeod on transparent culture, leading through downturns, and the burnout-to-bliss work most founders skip until it breaks them.
Clari, HubSpot, Lacework, Atlassian, and Exit Five on the modern CMO role, sustainable revenue motion design, and what AI actually does to productivity measurement on a sales floor.
Theory Ventures, Storm Ventures, HSBC Innovation Banking, and SurePath Capital on the 2024 funding environment, M&A activity, and the European SaaS funding landscape for Series A through growth.
Venue
Anglesea Road, Ballsbridge
Dublin, Ireland, Ireland
Three days of programming across 10 distinct programs and multiple venues. The main conference ran at the Royal Dublin Society, with Startup Day at Dogpatch Labs, SaaSociety and Boardrooms at The Banking Hall and Mount Juliet, and partner-led Saloon sessions hosted by HubSpot, Stripe, Salesforce, Huckletree, and Baseline.
Recap
SaaStock Europe 2024 ran October 14–16, 2024 at the Royal Dublin Society — the debut of the SaaStock 2.0 networking-led experience model, with 3,119 attendees from 51 countries, 155 speakers, 392 sponsors and partners, and 1,709 unique SaaS companies. It remained the largest international gathering of B2B SaaS founders in the world, with the UK (824), United States (176), Germany (108), and Netherlands (75) sending the largest delegations after the Irish home crowd (1,291). The audience skewed senior: 1,042 C-level operators, 310 founders or co-founders, 254 VPs and heads-of, with female attendees representing 24% of those who disclosed gender. The week ran across ten distinct programs and seven venues across Dublin.
Monday October 14 opened with three parallel intensive programs. Investock — a 26-session investor program — was anchored by Folake Shasanya (J.P. Morgan) on the State of EMEA Venture Capital Markets, followed by industry roundtables on co-investment, portfolio positioning, and navigating economic uncertainty. SFM Day ran 13 closed-door sessions for the SaaStock Founder Membership community, with Krish Subramanian (Chargebee) on GTM motions to £1M and £10M, Brendan Noud on performance management, and Godard Abel (G2) on M&A timing and people-for-growth. CEO Coaching & Operator Masterclass ran a 14-session bootcamp track in parallel. The C-suite mix tagged for invitation across these tracks was 98 leaders: 33 Revenue, 26 Marketing, 24 Product, and 15 Finance — with 28 of those tagged for VIP boardroom programming and 12 stepping onto the mainstage as speakers.
Wednesday October 16 ran the Startup Day program at Dogpatch Labs — 17 mainstage sessions plus six parallel roundtables on GTM, viral product content, pitching to investors, product-market fit, entrepreneurial selling, and termsheets. The day also hosted the SaaStock Global Pitch Competition semifinals (judged by 33 SaaS operators and investors) and the 41-company Startup Showcase that ran across the RDS expo floor for the full week — Kickscale, Graphite Note, RedTrack, Knit, UserGuiding, Customerly, OneUp Sales, Demotime, and 33 others on the show floor.
The mainstage anchored on scale. Jason Cohen (Founder, WP Engine — 1.2 million WordPress sites, fourth founded company, all four past $1M ARR) gave a fireside on the $5M-to-$100M ARR journey, working through bootstrapped-versus-venture trade-offs for the founders in the room thinking about which path to take. Ashley Kramer (CMO/CSO, GitLab) followed with how to become a company everyone wants to work for — anchored on GitLab's decade of operating fully remote across 62 countries, the IPO that landed exactly 10 years after the first open-source code check-in, and the transparent values-based culture they argue is what carried the company through the pandemic and beyond.
Nathan Latka (Founder, Founderpath) walked the room through nine SaaS companies in his portfolio that doubled revenue in Q1 2024 — organized as a 2×2 of fast/slow versus cheap/expensive growth tactics across influence, paid, outbound, BD, content, and engineering-driven motions. Nigel Verdon (CEO, Railsr) and Carrie Osman (Cruxy & Company) had what they openly called a grittier-than-usual founder conversation about category creation in embedded finance — Railsr's third fintech and now operating across UK, Europe, Singapore, Australia, and North America. Joaquim Lecha (Former CEO, Typeform) closed the scaling track with the journey from 38,000 to 150,000+ customers and the ICP-alignment work required when the easy answer was "everyone is our customer."
On the leadership track, G2's Godard Abel argued the harder market made it a good time to expose weaknesses publicly — that doing so was what elevated leaders rather than diminished them. The investor lineup brought Theory Ventures' Tomasz Tunguz on how business leaders are measuring AI ROI, Storm Ventures, and HSBC Innovation Banking on the European enterprise software landscape. The audience came to network — 1,007 attendees ranked networking as their top reason for being there, followed by 498 looking to meet new customers and 264 looking to meet investors. SaaStock Europe 2025 returned to Dublin under the theme "Where AI meets ARR."
FAQ
SaaStock Europe 2024 took place October 14–16, 2024 in Dublin, Ireland. It was a three-day conference and the EMEA flagship edition of SaaStock.
3,119 attendees from 51 countries gathered at SaaStock Europe 2024 in Dublin. The audience included 1,709 unique SaaS companies, 425 active investors, and a senior mix with 1,042 C-level operators, 310 founders, and 254 VPs and heads-of.
SaaStock Europe 2024 was held in Dublin, Ireland — SaaStock's home city and the long-running venue for the European flagship event.
155 speakers presented at SaaStock Europe 2024. The most-watched keynotes and firesides included Nathan Latka (Founder, Founderpath) on nine growth tactics, Jason Cohen (Founder, WP Engine) on the $5M–$100M ARR journey, Ashley Kramer (CMO/CSO, GitLab) on becoming a company everyone wants to work for, Nigel Verdon (CEO, Railsr) on category creation in embedded finance, Joaquim Lecha (former CEO, Typeform) on scaling to 150,000+ customers, and Godard Abel (CEO, G2) on leadership.
392 partners and sponsors supported SaaStock Europe 2024, making it one of the most heavily supported B2B SaaS events globally.
SaaStock Europe 2024 was the debut of the SaaStock 2.0 networking-led experience model — 10 distinct programs ran across the week: Investock (Monday investor program, 26 sessions), SFM Day (SaaStock Founder Membership, 13 closed-door sessions), CEO Coaching & Operator Masterclass (14 bootcamp sessions), Centre Stage (27 mainstage keynotes Tuesday/Wednesday), Growth Stage (18 sessions), Accelerate & Pitch Stage (53 sessions, the largest program), Startup Day (Wednesday at Dogpatch Labs, 17 sessions including the SaaStock Global Pitch Competition semi-finals), SaaStock Boardrooms (8 invite-only executive sessions), SaaStock Saloon (5 partner-venue sessions at HubSpot, Stripe, Salesforce, Huckletree, and Baseline), and SaaSociety (18-session day-after retreat at Mount Juliet on Thursday October 17).
41 SaaS companies took stands across the SaaStock Europe 2024 Startup Showcase at the RDS: Kickscale, Graphite Note, Reditus, Optiim, Collect, FullyOps, Launched, UJJI AI, FlowMate, StorytoDoc, Honeycomb Software, Accoil, Climbo, RedTrack, SalesOMMO, SOCLY.io, Knit, Ascendr, ValueWorks, trigify.io, Undertow, flareAI, Smart Role, ctrl.io, Crmble, Infer, getpaid, Customerly, Tolki, Gradient Motion, Magicube, DSW UnifyAI, Paul Chroley Ltd, Coso.ai, Trinity Perspectives, Kertos, OneUp Sales, UserGuiding, xFusion, Design Huddle, and Demotime.
33 SaaS operators and investors judged the SaaStock Europe 2024 Global Pitch Competition across the semifinal and final rounds. The judge panel included David Hohl, Hilmar Eggertsson, Clíona Jordan, Tom Canning, Ryan Clements, Jeff Lurie, Dimitri Sedashev, Dan Pandeni Idhenga, Cristian Dina, George Mensah, Ryan Barnett, Lucas Kuziv, Freya Wordsworth, Stephen Fahy, Dag Ainsoo, Camilla Yahaya, Ana Fernandez, Naseem Moumene, Jebran Raashed, Massimo Arrigoni, Ciara Gumsheimer, David Gilgur, Akshata Agarwal, Philip Braddock, Jack Stenson, Andrea Gurnari, Munder Shuhumi, Sam Nasrolahi, Adam Shepard, Alex Reed, Andrew Drylie, Nuan Zhang, and Edwin Appiah.
Six parallel roundtables ran across two facilitated sessions at SaaStock Europe 2024 Startup Day: "Building a GTM Masterplan: Reach Your Target Audience with a Winning Strategy" facilitated by Yann Alexandre Petretti (GTM Manager, Notion); "Getting More Eyes on Your Product: Creating Viral Content for Your Brand and Product" by Mitchell Cohen (Content Strategist, AppSumo); "Building a Winning Pitch: How to Attract Investors" by Philip W. Braddock (Head of Atlassian for Startups, Atlassian); "How to Achieve and Maintain Product-Market Fit: Positioning for Success" by James Henderson (Founder & CEO, Zephr); "Entrepreneurial Selling 101" by Rob Liddiard (Founder and EOS Implementer, Mission); and "Termsheets and Fundraising: What You Need to Know Before Speaking with Investors" by Tom Jameson (Partner, CMS).
SaaStock Europe is built for B2B SaaS founders, operators, and investors. The 2024 audience came from 51 countries; the largest contingents were Ireland (1,291), the United Kingdom (824), the United States (176), Germany (108), and the Netherlands (75). 1,806 attendees came from companies with 1–50 employees, and 1,517 represented businesses doing $1M–$50M ARR or more.
SaaStock Europe 2025 followed on October 13–15, 2025 in Dublin, under the theme "Where AI meets ARR" — the tenth-anniversary edition with 1,680 attendees from 39 countries.
See also