Alex Ferrara

Fireside chats & panels

Alex Ferrara fireside chats and panels

1. Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities

   SaaStock USA 2024 · Austin · Fireside Chat · 89 YouTube views

   Partner, Bessemer Venture Partners (at the time of the talk)

   From the transcript

   Thank you, Steve, and thank you to Alex and the team for having us. It's always a real pleasure to come to SaaStock. We do a lot of cloud investing, so it's great to be part of Europe's top focused cloud conference. I'm really excited to do this with Amos. Amos is also a really skilled kite surfer, as we learned last night — he shared some videos, which I found absolutely terrifying, considering the amount of error. Looking forward to talking today about public transport. Maybe to kick it off —…

   Watch the full talk on YouTube

2. The State of Cloud 2020 :The Rise of Europe. Alex Ferrara and Dhruv Jain at SaaStock EMEA

   SaaStock EMEA 2020 · Online · Fireside Chat · 1.5K YouTube views

   Partner, Bessemer Venture Partners (at the time of the talk)

   From the transcript

   Thank you. It is amazing to see how rapidly the European cloud market has evolved since I participated in the first SaaStock in Dublin — more than five years ago now. I'm Alex Ferrara. I'm a partner at Bessemer Venture Partners. I lead Bessemer's efforts in Europe, and I've been investing in European cloud businesses for many years. With me today is Dhruv Jain, who is on our team at Bessemer and has been the primary author of our State of the Cloud Europe report. Dhruv, let's start with the big…

   Watch the full talk on YouTube

3. Genius or luck? What it takes to build a successful SMB SaaS business

   SaaStock Europe 2016 · Dublin · Fireside Chat · 3.3K YouTube views

   Partner, Bessemer Venture Partners (at the time of the talk)

   From the transcript

   My name is Alex Ferrara, I'm a partner with Bessemer Venture Partners. We are one of the longest-standing venture firms, based in Silicon Valley — though I'm personally based in New York. We manage about four billion dollars of capital and we're investing from a $1.6 billion fund. I spend a substantial portion of my time looking at SaaS investments, both in the US and abroad, and I'm in London or Europe roughly every six to eight weeks. SaaS is probably the largest category of our overall portfo…

   Watch the full talk on YouTube

Other appearances

Other SaaStock appearances by Alex Ferrara

1. Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities

   SaaStock Europe 2024 · Dublin · Fireside

   Partner, Bessemer Venture Partners (at the time of the talk)

   From the transcript

   Most enterprise software and vertical SaaS companies sell into one market – such as the U.S. – but what happens when you scale across 35 countries and 6,000 cities? Alex Ferrara, Partner at Bessemer Venture Partners is joined by Amos Haggiag, Co-founder & CEO at Optibus to share what scaling a global GTM organisation actually looks like, from managing such rapid growth to making the inevitable decisions. Grab a seat to hear the unique insights on the biggest challenges and considerations when going truly global, including: - When should you go global to many countries vs staying at one or a few core markets? - What functions do you centralise vs keep distributed (e.g. marketing, sales, customer success) - What is the impact on product development and R&D. How do you build a common product that can serve all markets? - How do you identify, cultivate, and manage channel partners without having to build a large presence in each region? - How do you manage equity compensation for teams operating in different geographies so that no employees feel disadvantaged? - How can M&A play a role in growth and winning markets?

All appearances

Every SaaStock appearance by Alex Ferrara

FAQ

Frequently asked about Alex Ferrara

• Who is Alex Ferrara?

  Alex Ferrara, Partner at Bessemer Venture Partners has made 4 SaaStock appearances between 2016 and 2024, speaking at SaaStock USA 2024, SaaStock Europe 2024, SaaStock EMEA 2020, and SaaStock Europe 2016. Talks include "Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities", "Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities", "The State of Cloud 2020 :The Rise of Europe. Alex Ferrara and Dhruv Jain at SaaStock EMEA". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Alex Ferrara.

• How many times has Alex Ferrara spoken at SaaStock?

  Alex Ferrara has spoken at SaaStock 4 times between 2016–2024 — including 0 keynotes, 3 fireside chats and panels, and 0 podcast interviews.

• What did Alex Ferrara speak about at SaaStock?

  "Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities" at SaaStock USA 2024; "Building a Global GTM Unicorn: Lessons from Scaling Across 35 Countries and 6,000 Cities" at SaaStock Europe 2024; "The State of Cloud 2020 :The Rise of Europe. Alex Ferrara and Dhruv Jain at SaaStock EMEA" at SaaStock EMEA 2020; "Genius or luck? What it takes to build a successful SMB SaaS business" at SaaStock Europe 2016

• What is Alex Ferrara's most-watched SaaStock talk?

  "Genius or luck? What it takes to build a successful SMB SaaS business" delivered at SaaStock Europe 2016 has 3,324 YouTube views.