SaaStock speaker
Harrison Rose
Founder / CEOCEO, Goodfit
- Appearances
- 1
- Years
- 2024
Harrison Rose, CEO at Goodfit has made 1 SaaStock appearance between 2024, speaking at SaaStock Europe 2024. Talks include "Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Harrison Rose.
Featured talk
Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline
SaaStock Europe 2024 · Dublin
Since 2011, B2B businesses have been running the SDR:AE model. When co-founding British unicorn Paddle.com, I followed this structure and ran outbound programs for a decade growing at 300% YoY for 5 years with outbound email as our only channel. 13 years on demand generation is harder than ever, CAC is spiraling, prospects are bombarded with noise, and outbound approaches are under heavy scrutiny. Fuelled by developments in technology and a necessity for more efficient growth, how we go-to-market is undergoing its next evolution. But how does it perform, how can you get started, and what results should you expect? We'll walk through our experiences running SDR models, vs entirely programmatic outbound at GoodFit sharing data on performance, costs and how you can replicate a programmatic approach in your business.
Other appearances
Other SaaStock appearances by Harrison Rose
Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline
SaaStock Europe 2024 · Dublin
CEO, Goodfit (at the time of the talk)
From the transcript
Since 2011, B2B businesses have been running the SDR:AE model. When co-founding British unicorn Paddle.com, I followed this structure and ran outbound programs for a decade growing at 300% YoY for 5 years with outbound email as our only channel. 13 years on demand generation is harder than ever, CAC is spiraling, prospects are bombarded with noise, and outbound approaches are under heavy scrutiny. Fuelled by developments in technology and a necessity for more efficient growth, how we go-to-market is undergoing its next evolution. But how does it perform, how can you get started, and what results should you expect? We'll walk through our experiences running SDR models, vs entirely programmatic outbound at GoodFit sharing data on performance, costs and how you can replicate a programmatic approach in your business.
All appearances
Every SaaStock appearance by Harrison Rose
| Year | Conference | Talk | Format |
|---|---|---|---|
| 2024 | SaaStock Europe 2024 · Dublin | Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline | — |
FAQ
Frequently asked about Harrison Rose
Who is Harrison Rose?
Harrison Rose, CEO at Goodfit has made 1 SaaStock appearance between 2024, speaking at SaaStock Europe 2024. Talks include "Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Harrison Rose.
How many times has Harrison Rose spoken at SaaStock?
Harrison Rose has spoken at SaaStock 1 time between 2024 — including 0 keynotes, 0 fireside chats and panels, and 0 podcast interviews.
What did Harrison Rose speak about at SaaStock?
"Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline" at SaaStock Europe 2024
What is Harrison Rose's most-watched SaaStock talk?
"Revenue Masterclass: Outbound Campaigns 2.0: The New Playbook on SDR/AE Roles, Programmatic Outreach and Creating Tangible Pipeline" delivered at SaaStock Europe 2024.