Nicola Anderson

Fireside chats & panels

Nicola Anderson fireside chats and panels

1. Staying On Brand Whilst Scaling Up

   SaaStock Europe 2017 · Dublin · Panel · 120 YouTube views

   Chief Marketing Officer, GoCardless (at the time of the talk)

   From the transcript

   I'm Nicola Anderson, Chief Marketing Officer at GoCardless. For me, brand is the perception that exists in the minds of your customers — and the gap between that perception and reality. When you're small, the gap is small because everyone in the company knows the product and the customer. When you scale, that gap tends to grow. You hire people who've never talked to a customer. You open offices in new cities where no one's heard of you. You expand into new markets where your original positioning…

   Watch the full talk on YouTube

2. The data-driven marketing playbook

   SaaStock Europe 2016 · Dublin · Panel · 1.9K YouTube views

   VP Marketing, GoCardless (at the time of the talk)

   From the transcript

   How do you put a process around various aspects of marketing and why don't we go ahead and introduce ourselves just really briefly so Nicola do. You want to kick it off so thanks hi everyone I'm Nicola I'm VP of Marketing at Go cardless and the proud owner of some slack socks which I procured this morning. I was very excited about that hello go cardless launched in 2011 we make it very simple to take recurring payments by a direct debit in the UK or Sapr across the eurozone we work with over 20,…

   Watch the full talk on YouTube

Other appearances

Other SaaStock appearances by Nicola Anderson

1. Nicola Anderson at SaaStock Europe 2025

   SaaStock Europe 2025 · Dublin · Speaker

   Co-Founder, CMO Circle (at the time of the talk)

2. Marketing Masterclass: 2025: What are Your Demand Generation Levers Going to Be For Growth?

   SaaStock Europe 2024 · Dublin

   CMO, Coach & Advisor, The CMO Circle (at the time of the talk)

   From the transcript

   Demand generation can be a game of ups and downs. Whether you're a budding startup or seasoned scaleup, owning a robust demand generation strategy is cruical to stay ahead. As we look ahead to 2025, Nicola Anderson, CMO Coach & Advisor has curated a marketing masterclass to unpick which levers could lead to be the best results. No marketers should miss this one!

3. CMO Boardroom: Moving the Needle with Increased Targets and Flat Budgets

   SaaStock Europe 2024 · Dublin · Lunch

   CMO, Coach & Advisor, The CMO Circle (at the time of the talk)

   From the transcript

   Those who don't stay ahead, get left behind. An adage that most CMOs can resonate with when building campaigns, feeding into a GTM strategy and constantly trying to garner results. But, what about moving the needle with increased targets and flat budgets? What changes will 2025 bring for SaaS marketing? What should be on your radar and what opportunities should all marketing leaders be anticipating?

All appearances

Every SaaStock appearance by Nicola Anderson

FAQ

Frequently asked about Nicola Anderson

• Who is Nicola Anderson?

  Nicola has been in the startup / scale up world for over 25 years across a range of industries including leading the marketing function at GoCardless and MyTutor. She is now Partner at Growth & Company supporting VCs and founders on growth and building high performing teams alongside running a...

• How many times has Nicola Anderson spoken at SaaStock?

  Nicola Anderson has spoken at SaaStock 5 times between 2016–2025 — including 0 keynotes, 2 fireside chats and panels, and 0 podcast interviews.

• What did Nicola Anderson speak about at SaaStock?

  "Marketing Masterclass: 2025: What are Your Demand Generation Levers Going to Be For Growth?" at SaaStock Europe 2024; "CMO Boardroom: Moving the Needle with Increased Targets and Flat Budgets" at SaaStock Europe 2024; "Staying On Brand Whilst Scaling Up" at SaaStock Europe 2017; "The data-driven marketing playbook" at SaaStock Europe 2016

• What is Nicola Anderson's most-watched SaaStock talk?

  "The data-driven marketing playbook" delivered at SaaStock Europe 2016 has 1,905 YouTube views.