Dave Kellogg

Keynotes

Dave Kellogg keynotes at SaaStock

1. What Founders Need To Understand About Product Marketing

   SaaStock Europe 2023 · Dublin · Keynote · 317 YouTube views

   EIR, Balderton Capital (at the time of the talk)

   From the transcript

   Good afternoon everyone. My name is Dave Kellogg. I'm an EIR at Balderton Capital, where I work with portfolio companies on go-to-market issues. My operating background: I've been CEO of two companies from zero to $100 million, CMO of three companies from zero to a billion in revenue, and I've sat on the board of ten. Today we're going to go back to my roots — product marketing — and talk about what founders need to understand about it. What does product marketing actually do? Here's the challen…

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2. How to Connect Your C suite to Your Ground Reality: Why It's Needed Now More Than Ever

   SaaStock USA 2023 · Austin · Keynote · 37 YouTube views

   Principal, Dave Kellogg Consulting (at the time of the talk)

   From the transcript

   Thanks for coming to our session today. We're going to talk for the next 30 minutes about how to connect your C-suite to the ground truth of your company. I like that term a lot — it's a military term referring to the actual reality of a situation. Not what the generals thought it would be, not what we planned it would be, not what the intelligence forecast — but the actual reality on the ground. This is why knowing what's going on is so important: it's both operational and strategic. Operationa…

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3. How to Connect Your C-suite to Your Ground Reality: Why It's Needed Now More Than Ever

   SaaStock USA 2023 · Austin · Deep dive

   Principal, Dave Kellogg Consulting (at the time of the talk)

   From the transcript

   The risk today is navel gazing. Internal systems produce so much data, you can spend your whole life in spreadsheets. How can we ensure we connect ground reality to your team so that they can interpret numbers through the best lense, and how can we ensure we aren't just looking at our records of the interactions with the people we found, and not the whole market?

4. Driving Your SaaS GTM Efficiency In The Next 2 Years: Key Strategies And Tactics | Dave Kellogg

   SaaStock Europe 2022 · Dublin · Keynote · 2.9K YouTube views

   Executive in Residence, Balderton Capital (at the time of the talk)

   From the transcript

   Today I'm talking about go-to-market efficiencies in the coming 24 months. Having lived through recessions in 2001–2002 and 2008, and having not just survived but run companies through them, I hope I can share some stuff that will be useful. Before we jump in, let's ask: does any of this sound familiar? The board wants to approve the plan by the end of December. We need to keep up our high growth rate, but we need to extend our cash runway and improve our Rule of 40 score, so we're going to need…

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5. How to make Marketing into a Machine | SaaStock EMEA Online 2021

   SaaStock EMEA 2021 · Online · Keynote · 363 YouTube views

   EIR, Balderton Capital (at the time of the talk)

   From the transcript

   Good morning everyone. My name is Dave Kellogg and I'm here to talk about how to build marketing into a machine. By way of background: I'm the author of Kellblog. I'm currently an EIR at Balderton Capital. Of relevance to this presentation, I was formerly a CMO for over 10 years — at Business Objects as we grew from $30 million to a billion, at Netsuite from zero to $15 million, and at Elation, a high-growth enterprise startup. So I've done marketing a lot and will share my perspective on how to…

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All appearances

Every SaaStock appearance by Dave Kellogg

FAQ

Frequently asked about Dave Kellogg

• Who is Dave Kellogg?

  Dave Kellogg, EIR at Balderton Capital has made 5 SaaStock appearances between 2021 and 2023, speaking at SaaStock Europe 2023, SaaStock USA 2023, SaaStock Europe 2022, and SaaStock EMEA 2021. Talks include "What Founders Need To Understand About Product Marketing", "How to Connect Your C suite to Your Ground Reality: Why It's Needed Now More Than Ever", "How to Connect Your C-suite to Your Ground Reality: Why It's Needed Now More Than Ever". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Dave Kellogg.

• How many times has Dave Kellogg spoken at SaaStock?

  Dave Kellogg has spoken at SaaStock 5 times between 2021–2023 — including 5 keynotes, 0 fireside chats and panels, and 0 podcast interviews.

• What did Dave Kellogg speak about at SaaStock?

  "What Founders Need To Understand About Product Marketing" at SaaStock Europe 2023; "How to Connect Your C suite to Your Ground Reality: Why It's Needed Now More Than Ever" at SaaStock USA 2023; "How to Connect Your C-suite to Your Ground Reality: Why It's Needed Now More Than Ever" at SaaStock USA 2023; "Driving Your SaaS GTM Efficiency In The Next 2 Years: Key Strategies And Tactics | Dave Kellogg" at SaaStock Europe 2022; "How to make Marketing into a Machine | SaaStock EMEA Online 2021" at SaaStock EMEA 2021

• What is Dave Kellogg's most-watched SaaStock talk?

  "Driving Your SaaS GTM Efficiency In The Next 2 Years: Key Strategies And Tactics | Dave Kellogg" delivered at SaaStock Europe 2022 has 2,855 YouTube views.