Kieran Flanagan

Keynotes

Kieran Flanagan keynotes at SaaStock

1. How HubSpot rewrote its GTM strategy for the AI era

   SaaStock Europe 2025 · Dublin · Keynote · 346 YouTube views

   SVP Marketing & Growth, HubSpot (at the time of the talk)

   From the transcript

   This presentation is going to be about how we're rewriting go-to-market in the AI era. About a year ago, we started a pretty large cross-functional effort within HubSpot to really reimagine our entire go-to-market. For the most part, this is focused on marketing and sales. I want to give you some of the major trends that we're seeing and where we're actually having success with AI — because there's a lot of hype in AI, a lot of noise in AI, but there are some places where it is truly impacting h…

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2. The AI Marketing Playbook: Navigating New Realities in an AI-Driven World

   SaaStock Europe 2024 · Dublin · Keynote

   SVP Marketing, HubSpot (at the time of the talk)

   From the transcript

   The AI Marketing Playbook is not just about adapting to new technologies; it's about reclaiming the creative heart of marketing. As AI takes over the repetitive and mundane, marketers are called to evolve, embracing a future where strategy and creativity dominate their day-to-day. This shift will not be comfortable for all, but it is necessary for those who aim to stay relevant in a rapidly transforming industry.

3. Why HubSpot Bet Big On Media | Kieran Flanagan, CMO Zapier and ex-SVP Marketing HubSpot

   SaaStock Europe 2022 · Dublin · Keynote · 710 YouTube views

   CMO Zapier / ex-SVP Marketing HubSpot, Zapier (at the time of the talk)

   From the transcript

   I wanted to talk about something we did during the pandemic, and it's all about betting on media. One of the things we did during that period of time was buy a company called The Hustle. Since then I've seen a lot of articles trying to dissect why HubSpot bet big on media, why tech brands are buying media companies — and for the most part, those articles have been wrong. Because I led the acquisition of that company and put together the pitch to the founders and the board, I thought I would go t…

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4. How to Create Product-Driven Growth

   SaaStock Europe 2018 · Dublin · Keynote · 11K YouTube views

   VP Marketing, HubSpot (at the time of the talk)

   From the transcript

   I'm here today to talk about product-driven growth. I could have come up with a sexier title, but I wanted to start with a question. And the other thing you'll see is my designer did not have time to properly design my slides, so I have compensated with a gnome in a top hat riding the slide. But there are over 1.35 million tech startups launched each and every year, which is an incredible amount. A jaw-dropping stat is that if a company doesn't grow in excess of 20% year on year, there's about a…

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Fireside chats & panels

Kieran Flanagan fireside chats and panels

1. The data-driven marketing playbook

   SaaStock Europe 2016 · Dublin · Panel · 1.9K YouTube views

   VP Marketing, HubSpot (at the time of the talk)

   From the transcript

   You could 5x your business mm- you mentioned about having too many KPIs and they do just become pis and marketing don't they there's nothing actually key about them. I think I think for me it's it's more about the communication process of how you change them. I think particular marketing where. You can find another level or another slice of that funnel very easy to measure is how you communicate to the whole business what. You are actually being responsible for and that something that goes beyon…

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All appearances

Every SaaStock appearance by Kieran Flanagan

FAQ

Frequently asked about Kieran Flanagan

• Who is Kieran Flanagan?

  Kieran has a proven track record in helping scale-up businesses, from start-ups to enterprise-level, grow their traffic, users, and revenue. Former CMO at Zapier, Kieran is currently SVP of Marketing at HubSpot, where he has helped the business grow internationally, move to a product-led business,...

• How many times has Kieran Flanagan spoken at SaaStock?

  Kieran Flanagan has spoken at SaaStock 5 times between 2016–2025 — including 4 keynotes, 1 fireside chat or panel, and 0 podcast interviews.

• What did Kieran Flanagan speak about at SaaStock?

  "How HubSpot rewrote its GTM strategy for the AI era" at SaaStock Europe 2025; "The AI Marketing Playbook: Navigating New Realities in an AI-Driven World" at SaaStock Europe 2024; "Why HubSpot Bet Big On Media | Kieran Flanagan, CMO Zapier and ex-SVP Marketing HubSpot" at SaaStock Europe 2022; "How to Create Product-Driven Growth" at SaaStock Europe 2018; "The data-driven marketing playbook" at SaaStock Europe 2016

• What is Kieran Flanagan's most-watched SaaStock talk?

  "How to Create Product-Driven Growth" delivered at SaaStock Europe 2018 has 11,209 YouTube views.