SaaStock USA 2024 · Austin, Texas

1,194 founders, 28 countries, three days.

Three days of operator-grade SaaS conversations in Austin — 73 speakers, 161 sponsors and partners, 691 unique SaaS companies, with mainstage keynotes from Klaviyo, Remote, Anrok, Ambient Strategy, Theory Ventures, and the founders shipping AI into B2B revenue motions.

Palmer Events Center · Austin, Texas · May 13–15, 2024

Attendees
1,194
Speakers
73
Sponsors
161
Countries
28

From the event

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Featured speakers

These were the most popular keynotes.

SaaStock USA 2024 Speakers

Featured speakers at SaaStock USA 2024 included Nathan Latka (Founder & CEO, Founderpath), April Dunford (Founder & CEO, Ambient Strategy), Marcelo Lebre (Co-founder & President, Remote), Tomasz Tunguz (Founder & General Partner, Theory Ventures), Michelle Valentine (Co-founder & CEO, Anrok), and Steve Rowland (President, Klaviyo).

Featured talks

Watch the recordings.

All SaaStock USA 2024 talks

9 ways to grow to $10M revenue fast

Nathan Latka · Founder & CEO, Founderpath

A 2×2 framework of fast/slow vs cheap/expensive growth tactics — nine plays drawn from interviewing one SaaS founder per day since 2015 (Zapier's Wade, ZoomInfo's Henry Schuck, and dozens more).

How to build a game-changing sales pitch

April Dunford · Founder & CEO, Ambient Strategy

Why buying is harder than selling — and the positioning work most founders skip. April Dunford's signature framework, walked through with the now-classic "April buys a toilet" example before flipping it to B2B SaaS.

From $0 to a $3B valuation

Marcelo Lebre · Co-founder & President, Remote

Accel partner Christine Esserman interviews Remote's co-founder on the company's growth to a $3B HR-platform business in five years — first-principles product philosophy, scaling to 1,600 people across the globe, and the trade-offs of building everything in-house.

Who was in the room

Who attended SaaStock USA 2024.

1,194 attendees from 28 countries — 691 unique SaaS companies and 104 active investors gathered in Austin for three days of operator-grade conversations.

Where attendees came from

  • United States867
  • United Kingdom120
  • Canada36
  • India16
  • Ireland16

Plus 23+ more countries represented.

Notable companies in attendance

  • SAP
  • Xero
  • Klaviyo
  • Workiva
  • Flywire
  • Remote
  • Chargebee
  • Typeform
  • Paddle
  • Optibus
  • Jellyfish
  • Teleport
  • LinkSquares
  • Anrok
  • DuploCloud
  • Beefree

Plus 675 more SaaS companies in the room.

Company ARR mix

  • Pre-revenue60
  • Under $1M291
  • $1M–$10M176
  • $50M+47

Company size (employees)

  • 1–10462
  • 11–50117

Why they came

  • 250Networking opportunities
  • 161Meet new customers & generate leads
  • 80Connect with like-minded SaaS professionals
  • 68Learn & gain insight
  • 52Meet investors & raise investment

Sponsors & partners

Thank you sponsors and partners.

Silver

  • FE International

Partners

  • Accoil Pty
  • Appier US
  • Auditwerx
  • BILL Holdings
  • Bleach Corporation
  • Bright Market
  • Brilli Global
  • Cahoot
  • ClientSuccess
  • Deel
  • Deeto
  • Deskfactors
  • Directive Consulting
  • Enji CO
  • Establish
  • Exact Payments
  • Explo
  • FindThatLead
  • FlareAI
  • Flywire Corporation
  • Fuelfinance Corp
  • Go Nimbly
  • LOGO INFOSOFT BUSINESS TECHNOLOGY PVT
  • Mei AI
  • Ordway Labs
  • OVERW8 Agentur & Medien K. Reinbach
  • Remote Europe Holding B.V
  • SaaShop
  • SaaSMQL
  • Truvle
  • Worldpay
  • Younium AB
  • Zift

Around the conference

Side Events and Experiences

Welcome Party

Opening-night reception · May 2024

459 attendees

The official Welcome Party at SaaStock USA 2024 — 459 founders, investors, and operators kicked off the conference the evening before day one in Austin.

SaaS.City USA 2024

Pre-conference bootcamps · May 2024

122 attendees

The SaaS.City bootcamp day at SaaStock USA 2024 — 122 attendees across full-day deep-dive rooms the day before the main conference.

Full schedule

SaaStock USA 2024 agenda.

Day 2 · Tuesday, May 14 (main conference)

Scale Stage

  1. SaaStock WelcomeN/A
    SaaStock USA is Here! Official Welcome from Founder & CEO, Alex Theuma

    Alex Theuma Founder & CEO, SaaStock

    We're back! SaaStock USA returns to Austin for another edition of the world's most impactful conference for the SaaS community. Join SaaStock's Founder & CEO, Alex Theuma, for the official opening for SaaStock USA 2024!

  2. MC AddressN/A
    The Scale Stage Opening from Stage MC, Matt Cretzman!

    Matt Cretzman Founder & CEO, Stormbreaker Digital

    Your Scale Stage MC, Matt Cretzman, Founder & CEO of Stormbreaker Digital opens the show for Day 1. Get involved by asking the questions you need answers to, make new connections for your network and soak up the must-see content delivered by our SaaS experts on the main stage!

  3. KeynoteSales
    How to Build a Game-Changing Sales Pitch

    April Dunford Founder & CEO, Ambient Strategy

    Are your sales reps still using a lifeless, feature-oriented product walkthrough demo in their first sales call with a prospect? We can do much better. In this talk, positioning expert April Dunford will share the secrets to crafting a sales narrative that highlights your product's competitive strengths to win more deals.

  4. FiresideScaling Up
    Scaling Success: Insights from Klaviyo's Journey

    AJ Eckstein Founder & Writer, Creator Match & Fast Company

    Steve Rowland, President at Klaviyo, takes the main stage to share practical tips drawn from his 25 years of experience in tech and SaaS. Gain valuable insights from Klaviyo's journey to IPO, learn how to generate a durable growth business, and learn what it takes to build a globally differentiated go-to-market function.

  5. KeynoteGTM
    The New GTM Playbook to Unify Your Business

    Chris Walker Executive Chairman, Refine Labs

    It's not 2013 anymore, companies are ditching the old waterfall operating model. The assumptions behind most marketing tactics are false. Attribution is a mess. Something new is driving buyers. The old frameworks are busted. This new model enables companies to operate as an Allbound Integrated Revenue Team without silos or fighting over credit. You'll learn about what this model is, and how it is deployed to monitor your sales funnel, align the teams, and understand what GTM motions are most effective.

  6. DebateSales
    The Great Debate: What You Need to Know about AI in Sales

    Kevin Dorsey Sales Leadership Accelerator & Consultant

    Ready for a debate? Join KD and Jake Dunlap for a special live debate to figure out what you NEED to know when it comes to AI and sales. The future of sales is human powered by AI, and these two renowned sales experts will arm and argue the knowledge and skills you need to thrive in this ever-evolving era. Through the lens of friendship, leadership and sales enablement, these two will debate it out together.

  7. FiresideCustomer Success
    5 Key Moments to Drive Revenue Growth & Customer Retention

    Alex Theuma Founder & CEO, SaaStock

    While we're all familiar with sales cycles and customer life cycles, when you take a deeply customer-centric view, there are a few moments that really matter in revenue and retention, and it behooves you as a leader to think through how you handle each of them in order to turn them into force multipliers for your funnel and customer relationship. These moments include: First impressions, Conversion, Establishment, Growth (cross-sell and upsell), and When something goes wrong. Alex Theuma, Founder & CEO at SaaStock is joined by GTM expert Ashley Grech, CRO at Xero to discuss.

  8. FiresideScaling Up
    From $0 to a $3B Valuation - Unconventional Secrets Behind Remote's Growth

    Christine Esserman Partner, Accel

    Discover the unconventional secrets behind Remote's growth from $0 to an incredible $3B valuation. Marcelo Lebre, Co-founder, CTO & President at Remote is joined by Christine Esserman, Partner at Accel to dive deep into the interesting stuff. Hear Marcelo's greatest beliefs, strategies and learnings as he built a company to the Unicorn club and beyond.

  9. KeynoteGenerative AI
    3 Hidden AI Levers That Your Competitors Aren't Pulling & Why You Should

    Michelle Valentine Co-founder & CEO, Anrok

    Generative AI was the generational meteorite that took 2023 by storm, it dominated every podcast, product strategy and company presentation. But, when we scratch beneath the surface, are we really pulling all the efficiency levers that AI has to offer in 2024? Michelle Valentine, investor-turned-founder, opens the stage with her superb insights on the deeper (and less-obvious) ways that AI agents can transform the way you run your company.

  10. FiresideGenerative AI
    What's The Real Impact of AI on Productivity Measurement?

    AJ Eckstein Founder & Writer, Creator Match & Fast Company

    GitLab's Chief Strategy and Marketing Officer Ashley Kramer expects that in 2024, there will be a reckoning in how companies measure the impact of AI on efficiency — and if the productivity gains are worth the risk and expense. Forward-looking companies should shift away from simple output metrics to metrics focused on tangible business value. Such metrics could include improved software quality and consistent delivery, faster time-to-market, and the ultimate goal, increased customer satisfaction.

  11. KeynoteGrowth Marketing
    Marketing Leaders: 5 Ways to Not Get Fired

    Kyle Lacy CMO, Jellyfish

    The average tenure of a marketing and sales leader at a high-growth startup is short, and it's short for a reason. How do you build staying power at any company as a marketing leader? It's important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.

  12. FiresideProduct
    How to Execute a Successful Pivot To Grow: Creating a New Product Category

    Mary D'Onofrio Partner, Bessemer Venture Partners

    A start-up builds a product which is not an easy sell, but good enough to grow 2x year over year to about $3M ARR. Teleport let go of all of that revenue, took the 10% of the product that customers loved the most and repackaged it as a new offering, quickly rebuilding the ARR, accelerating growth, going from series-A to B and C in funding rounds and creating a new product category in the process.

  13. KeynoteScaling Up
    The Top 5 Rules for Founder-led Success: Survival Lessons from 20+ Years in SaaS

    David Politis Founder & Executive Chairman, BetterCloud

    Spanning a 20-year career as a founder, executive, operator and investor in enterprise SaaS companies, David has navigated his fair share of ups and downs. From macro downturns to company pivots, cash crunches to terrible hires, there are plenty of lessons to be learned when scaling a business from the ground up. Now Founder & Executive Chairman at BetterCloud, David takes the main stage to share his top 5 rules for startup survival and success.

Tracks & themes

What we covered

AI for SaaS

Tomasz Tunguz, Anrok, Theory Ventures, and the operators shipping AI into B2B SaaS in 2024 — whether the enterprise spend is paying back, what buyers say the real blocker is, and the three levers every founder needs.

Scaling past $10M ARR

Remote ($0 to $3B in five years), Klaviyo (first tech IPO since 2021), Chargebee (unicorn lessons), LinkSquares ($50M ARR), and Optibus (35 countries, 6,000 cities) — operator stories at scale.

Sales, positioning & GTM

April Dunford on building a game-changing sales pitch, Chris Walker (Refine Labs) on the new GTM playbook, and a Bessemer/Optibus session on building a global GTM unicorn.

Fundraising & exits in 2024

Bessemer's Mary D'Onofrio on fundraising in H2 2024, Accel's Euroscape 2024 report, Teleport on executing a pivot, and Dixa on M&A strategy that actually succeeds.

Venue

Palmer Events Center

900 Barton Springs Rd
Austin, Texas, USA

Three days, multiple stages, an expo hall with 161 sponsors and partners, and dedicated founder lounges built for the densest US SaaS founder gathering of the year.

Recap

What happened at SaaStock USA 2024.

SaaStock USA 2024 ran May 13–15, 2024 at the Palmer Events Center in Austin, Texas — the second American edition of the SaaStock flagship and the first to break 1,000 attendees on US soil. 1,194 founders, operators, and investors from 28 countries gathered for three days, representing 691 unique SaaS companies, 104 active investors, and 161 sponsors and partners. The Irish home crowd at the European flagship has its mirror in Austin: the US sent 867 attendees, followed by the UK (120), Canada (36), India (16), and Ireland (16). The audience skewed early-growth — 462 attendees came from companies of 1–10 employees, and 467 represented businesses doing $1M–$10M ARR or less.

The dominant theme on the mainstage was AI applied to revenue motions. Tomasz Tunguz (Founder & GP, Theory Ventures) opened day one in conversation with Sangram Vajre (Co-founder & CEO, GTM Partners) on whether the AI investment is actually delivering. Their data point: hyperscalers are spending $12–15B per quarter in capex on GPUs, OpenAI is generating $4–5B in revenue, and Accenture is doing roughly $3B in AI-related work this year. The buyer's perspective shifted faster than the capex did — six months earlier the biggest blocker to enterprise AI adoption was security; by SaaStock USA 2024 the buyers were saying it was ROI. Michelle Valentine (Co-founder & CEO, Anrok) — a former machine-learning VC who attended ML research conferences in 2017–2018 — followed with three levers most companies are missing: strategic positioning, an AI-native product surface, and an AI-native organization. Her core argument: the 100× compute scale-up between GPT-3 and GPT-4 means you build for tomorrow's capabilities, not today's.

On the scaling track, Marcelo Lebre (Co-founder & President, Remote) walked Accel partner Christine Esserman through the company's $0-to-$3B journey in five years — first-principles product philosophy, no third-party shortcuts, and 1,600 people now operating across every country on the globe. Steve Rowland (President, Klaviyo) — 46 weeks into the role at the time, having joined right before the company became the first tech IPO since 2021 — gave the first fireside chat of the conference, anchored on 146,000 customers in 80+ countries and what running a public B2B SaaS company looks like operationally. Krish Subramanian (Co-founder & CEO, Chargebee) shared five lessons from building Chargebee to unicorn status, and Vishal Sunak (Co-founder & CEO, LinkSquares) walked through the path to $50M ARR.

April Dunford (Founder & CEO, Ambient Strategy) brought the positioning track its anchor session — "buying is harder than selling" — walking the room through her now-classic "April buys a toilet" framework before flipping it to B2B SaaS. Nathan Latka (Founder & CEO, Founderpath) closed his keynote with nine growth tactics organized as a 2×2 of fast/slow vs cheap/expensive, drawn from interviewing one SaaS founder per day since 2015. The investor lineup brought Bessemer's Mary D'Onofrio on fundraising in H2 2024, Accel's Philippe Botteri unveiling the Euroscape 2024 report, and a session on executing a pivot with Teleport's Ev Kontsevoy. SaaStock USA 2025 returned to Austin in May 2025.

FAQ

Frequently asked about SaaStock USA 2024.

  • When was SaaStock USA 2024?

    SaaStock USA 2024 took place May 13–15, 2024 at the Palmer Events Center in Austin, Texas. It was a three-day conference and the second American edition of the SaaStock flagship.

  • How many people attended SaaStock USA 2024?

    1,194 attendees from 28 countries gathered at SaaStock USA 2024 in Austin. The audience included founders and operators from 691 unique SaaS companies and 104 active investors.

  • Where was SaaStock USA 2024 held?

    SaaStock USA 2024 was held at the Palmer Events Center, 900 Barton Springs Rd, Austin, Texas. The 2025 and 2026 editions returned to the same venue.

  • Who spoke at SaaStock USA 2024?

    73 speakers presented at SaaStock USA 2024. The most-watched keynotes and firesides included Nathan Latka (Founder, Founderpath) on nine ways to grow to $10M ARR, April Dunford (Founder, Ambient Strategy) on building a game-changing sales pitch, Marcelo Lebre (Co-founder & President, Remote) on the $0-to-$3B journey, Tomasz Tunguz (Founder & GP, Theory Ventures) on whether AI is delivering in the enterprise, Michelle Valentine (CEO, Anrok) on three hidden AI levers, and Steve Rowland (President, Klaviyo) on the IPO journey.

  • How many sponsors backed SaaStock USA 2024?

    161 partners and sponsors supported SaaStock USA 2024.

  • Who attends SaaStock USA?

    SaaStock USA is built for B2B SaaS founders, operators, and investors. The 2024 audience came from 28 countries; the largest contingents were the United States (867), the United Kingdom (120), Canada (36), India (16), and Ireland (16). The audience skewed early-growth — 462 attendees came from companies of 1–10 employees, and 467 represented businesses doing $1M–$10M ARR or less.

  • When is the next SaaStock USA?

    SaaStock USA 2025 followed on May 13–14, 2025 in Austin. SaaStock USA 2026 is the next upcoming edition.

Join us at SaaStock USA 2025.

Get tickets