SaaStock speaker
Massimo Arrigoni
Founder / CEOCEO, Beefree
- Appearances
- 3
- Years
- 2023–2025
- Main stage
- 1
Massimo is the CEO of Beefree, a product-led scaleup that is making email & landing page design easy and fast for anyone. Beefree’s no-code visual builders are used are used by ~500,000 people over 14,000,000 times per month, online at beefree.io and embedded in over 1,000 SaaS...
Keynotes
Massimo Arrigoni keynotes at SaaStock
The Psychology of "Free" vs "Free Trial": A 60% Increase in B2B Conversions
SaaStock USA 2023 · Austin · Keynote
CEO, BEE (at the time of the talk)
From the transcript
Free trials or free plan? Dive deep into the reasons why a $10m ARR scaleup made the switch, and what happened next (spoiler alert: signups went up +50% to over 15,000 per month). Plus, the challenges of implementing a product-led sales motion on top of a self-service conversion model.
Other appearances
Other SaaStock appearances by Massimo Arrigoni
Massimo Arrigoni at SaaStock Europe 2025
SaaStock Europe 2025 · Dublin · Speaker
CEO, Beefree (at the time of the talk)
Afternoon Remarks from Beefree!
SaaStock Europe 2024 · Dublin · Beefree Remarks
CEO, Beefree (at the time of the talk)
From the transcript
Afternoon remarks from Massimo Arrigoni, CEO, Beefree.
All appearances
Every SaaStock appearance by Massimo Arrigoni
| Year | Conference | Talk | Format |
|---|---|---|---|
| 2025 | SaaStock Europe 2025 · Dublin | — | Speaker |
| 2024 | SaaStock Europe 2024 · Dublin | Afternoon Remarks from Beefree! | Beefree Remarks |
| 2023 | SaaStock USA 2023 · Austin | The Psychology of "Free" vs "Free Trial": A 60% Increase in B2B Conversions | Keynote |
FAQ
Frequently asked about Massimo Arrigoni
Who is Massimo Arrigoni?
Massimo is the CEO of Beefree, a product-led scaleup that is making email & landing page design easy and fast for anyone. Beefree’s no-code visual builders are used are used by ~500,000 people over 14,000,000 times per month, online at beefree.io and embedded in over 1,000 SaaS...
How many times has Massimo Arrigoni spoken at SaaStock?
Massimo Arrigoni has spoken at SaaStock 3 times between 2023–2025 — including 1 keynote, 0 fireside chats and panels, and 0 podcast interviews.
What did Massimo Arrigoni speak about at SaaStock?
"Afternoon Remarks from Beefree!" at SaaStock Europe 2024; "The Psychology of "Free" vs "Free Trial": A 60% Increase in B2B Conversions" at SaaStock USA 2023