SaaStock Europe 2025 · Dublin, Ireland
Where AI meets ARR.
1,680 founders, operators, and investors from 39 countries gathered at the RDS in Dublin for the tenth-anniversary edition — 83 speakers, 84 sponsors (4 Platinum, 15 Gold, 65 Silver), 1,367 unique organizations, and 300+ tables of one-on-one matchmaking. Keynotes from HubSpot, OpenAI, PolyAI, Tessl, Paid, and Bessemer Venture Partners.
RDS Simmonscourt · Dublin, Ireland · Oct 13–15, 2025
- Attendees
- 1,680
- Speakers
- 83
- Sponsors
- 84
- Countries
- 39
From the event
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Featured speakers
These were the most popular keynotes.
Featured speakers at SaaStock Europe 2025 included Justina Chung (Vice President, Bessemer Venture Partners), Máire O'Herlihy (GTM, OpenAI), Kieran Flanagan (SVP Marketing & Growth (AI & GTM), HubSpot), Nikola Mrksic (Co-founder & CEO, PolyAI), Guy Podjarny (Founder & CEO, Tessl), and Nathan Latka (Founder & CEO, Founderpath).
Featured talks
Watch the recordings.
How AI agents are transforming SaaS
Justina Chung · Vice President, Bessemer Venture Partners
Bessemer's Justina Chung in conversation with Paid co-founder Arnon Shimoni on how AI agents are reshaping the work of B2B SaaS — what BVP's portfolio is seeing, and how Paid is positioning for it.
OpenAI's AI-native playbook: Agents, GTM and SaaS at scale
Máire O'Herlihy · GTM, OpenAI
OpenAI's Máire O'Herlihy with Elaia partner Marc Rougier on how OpenAI's own go-to-market motion is structured for agentic AI — and what that implies for SaaS founders building on top.
How HubSpot rewrote its GTM strategy for the AI era
Kieran Flanagan · SVP Marketing & Growth (AI & GTM), HubSpot
Kieran Flanagan on the year-long cross-functional rebuild of HubSpot's GTM motion — why buyer habits are shifting away from brands toward individuals, and where AI is producing real lift (versus where it is just noise).
In their own words
What attendees said about SaaStock Europe 2025.
“What I love about SaaStock — there's always a big group. Hundreds, thousands of software founders and investors in one spot. It is packed. The energy is incredible. There are over 300 tables of one-on-one meetings happening, and this is where you get real value.”
Verified attendee
SaaStock Europe 2025, Dublin, Ireland
“It's been amazing meeting lots of founders and VCs, learning more about the landscape and what's going on in the world of SaaS and AI right now.”
Verified attendee
SaaStock Europe 2025, Dublin, Ireland
“It has a buzz that I haven't seen before, and it's a great city as well.”
Verified attendee
SaaStock Europe 2025, Dublin, Ireland
Who was in the room
Who attended SaaStock Europe 2025.
1,680 attendees from 1,367 unique organizations across 39 countries — 128 active investors, 302 founders, 133 C-level operators. The room skewed heavily AI-native: 312 attendees came from AI-enabled companies, 176 from AI-first organizations, 132 from AI-native ones.
Where attendees came from
- United Kingdom348
- Ireland111
- United States54
- Netherlands43
- Germany37
Plus 34+ more countries represented.
Company ARR mix
- Pre-revenue48
- Under €500k68
- €500k–€1M22
- €1M–€5M132
- €5M–€10M39
- €10M–€20M48
- €20M–€50M35
- €50M–€100M6
- €100M+14
Company size (employees)
- 0–10210
- 11–25132
- 26–5086
- 51–10077
- 101–20057
- 201–50050
- 500+102
AI maturity in the room
- AI-Enabled (used for efficiency)312
- AI-First (core to product + team)176
- AI-Native (built around AI)132
- AI-Aware (learning, experimenting)94
Investor types
- Venture Capital78
- Private Equity16
- Angel Investor6
- Family Office3
- Investment Bank2
- Corporate Ventures2
Fundraising intent
- Not raising160
- Raising in next 12 months84
- Actively raising now82
- Raising — timing unclear41
Buying authority
- Budget owner / final decision maker122
- On the buying team65
- Influencer in buying decisions24
- In procurement7
Geographic markets sold into
- UK & Ireland616
- North America427
- Germany, Austria & Switzerland426
- France & Benelux420
- Southern Europe350
- Nordics347
- Eastern Europe315
- Australia & New Zealand237
- Middle East228
- Asia211
- Central & South America203
- Africa152
Expansion targets (next 24 months)
- North America133
- Germany, Austria & Switzerland111
- Southern Europe97
- UK & Ireland96
- France & Benelux91
- Nordics76
- Middle East75
- Australia & New Zealand55
- Eastern Europe54
- Asia50
- Central & South America30
- Africa30
Compliance certifications held
- GDPR Compliant443
- ISO 27001267
- SOC 2219
- Penetration Testing158
- CCPA Compliant117
- PCI-DSS97
- HIPAA86
- SOC 373
- ISO 4200165
CRMs used
- HubSpot151
- Salesforce24
- Pipedrive23
- Zoho CRM11
- Microsoft Dynamics6
Solutions marketplace
The categories attendee companies offer to market — and the categories they’re actively buying.
Offered by attendees
- AI Agent Platforms69
- Workflow Automation & Integration66
- Consultancy & Advisory Services62
- Lead Generation55
- AI Assistants52
- Sales Engagement & Automation51
- Sales Intelligence & Prospecting45
- Advanced Analytics, ML & Automation43
- Sales AI Agents42
- Marketing Optimization38
- Lead Management33
- Marketing Automation Platforms33
- Demand Generation & Data Enrichment32
- HR & Workforce Management32
- Customer Engagement Platforms31
- Spend Management30
- Financial Planning & Analysis (FP&A)28
- Budgeting & Forecasting28
- Cybersecurity Solutions28
- Subscription Management & Recurring Payments28
Sought by attendees
- AI Agent Platforms129
- AI Assistants91
- Workflow Automation & Integration82
- Sales AI Agents78
- Advanced Analytics, ML & Automation77
- Lead Generation72
- SEO (inc. AI & LLM Optimization)60
- User Onboarding53
- Sales Intelligence & Prospecting53
- Custom AI & LLM Model Development52
- Customer Support & Service (inc. AI Agents)51
- Vibe Coding, No Code & Low Code50
- Sales Engagement & Automation45
- AI Coding Tools45
- Customer Engagement Platforms44
- Marketing Automation Platforms42
- Cybersecurity Solutions40
- Copywriting & Creative Content Generation40
- Financial Planning & Analysis (FP&A)39
- Product Demo Solutions39
Sponsors & partners
Thank you sponsors and partners.
Platinum
- BBVA
- Beefree
- Founderpath
- Okta
Gold
- Airwallex
- Akamai Technologies
- Amazon Web Services
- Amplemarket
- Atlassian
- Deel
- Drata
- ElasticScale
- Expandi.io
- FE International
- Keboola
- Lusha
- Maxio
- Remote
- Rippling
Silver
- AccelerAsia
- Accoil
- Accorian
- Albato
- Archways AI
- Ascendr
- Bond Agency & Kiflo
- Buzz Outreach
- CMS
- Chargebee
- ClearBank
- Climbo
- Customerscore.io
- Damson Cloud
- Design Huddle
- Evergrowth
- Float
- Graphite Note
- GrowthMentor
- Home Run Finance
- Honeycomb Software
- Hook
- Human.Video
- Infinite CFO
- Introw
- Inven
- Jump Start Journey
- Launched
- Light
- Loyalty
- Megadeals International
- Mollie
- Nextoria
- Octopus Ventures
- Optik AI
- Oyster HR
- Pleo
- RedTrack
- Reditus
- ReelFlow
- Riverside Acceleration Capital
- Rocket SaaS
- SOCLY.io
- SaaS Scaler
- SaaSMQL
- Seapoint
- SimplyPHP
- Six Ticks
- Spendbase
- Spendesk
- Springwater
- StorytoDoc
- Stripe
- Ticket Tailor
- Undertow
- Upsolve AI
- UserActive
- Verodat
- Wiz
- WynAI
- Yatta
- airstride
- mendix
- re:cap
- sage
Around the conference
Side Events and Experiences
Investock
Investor-only programming for VCs and funds
74 attendees
Investock is the SaaStock investor-only track for institutional VCs, growth-equity funds, and angels actively writing cheques into European B2B SaaS. 74 Investor + Investock ticket holders at SaaStock Europe 2025 — plus 128 broader investor attendees across the conference.
SaaSociety
Premium invite-only retreat for $5M+ ARR founders
16 attendees
SaaSociety is the invite-only retreat that runs alongside SaaStock Europe each year — 16 senior SaaS founders of $5M+ ARR businesses gathered for high-intensity curated content and 1:1 connections beyond the main-conference program.
Tracks & themes
What we covered
AI-native go-to-market
How HubSpot, OpenAI, and the new wave of B2B SaaS leaders are rebuilding marketing, sales, and revenue operations around agentic AI — what is producing real lift and what is hype.
Enterprise AI ROI
PolyAI, Tessl, Workato, Tines, and the operators shipping AI into enterprise revenue today — what makes a buyer say yes when 95% of generative-AI pilots fail.
Pricing & growth in the AI era
Nine case studies from ElevenLabs ($200M ARR), Lovable, Sumsub, and other European SaaS companies shipping new pricing and distribution tactics in 2025.
Durable SaaS at scale
Outreach, Guidewire, Snyk, Ticket Tailor — what the operators who have built and exited multi-hundred-million SaaS businesses are doing differently right now.
Venue
RDS Simmonscourt
Simmonscourt Road, Ballsbridge
Dublin, Ireland, Ireland
Three days, multiple stages, an expo hall, and 300+ tables of one-on-one founder–investor meetings per the highlight reel.
Recap
What happened at SaaStock Europe 2025.
SaaStock Europe 2025 ran October 13–15, 2025 at the Royal Dublin Society under the banner "Where AI meets ARR" — three days of mainstage keynotes, firesides, and over 300 tables of one-on-one founder–investor meetings. The post-event registration figures: 1,680 attendees from 1,367 unique organizations across 39 countries — 302 founders, 133 C-level operators, 94 directors, 60 VPs, and 128 active investors, with 84 sponsors backing the edition (4 Platinum, 15 Gold, 65 Silver). It was the tenth-anniversary edition of the European flagship, and the lineup pulled together the operators actually shipping agentic AI into B2B SaaS revenue motions in 2025: HubSpot, OpenAI, PolyAI, Tessl (founded by Snyk's Guy Podjarny), Paid (founded by Outreach's Manny Medina), and Bessemer Venture Partners on the investor side.
Kieran Flanagan (SVP Marketing & Growth, HubSpot) opened the AI-GTM track with the year-long cross-functional rebuild of HubSpot's go-to-market motion. His core argument: buyer behavior has fundamentally shifted — people are gravitating away from brands toward individuals, AI is a better way for buyers to get questions answered, and by the time someone reaches your website nearly 90% of the research is already done. The implication for SaaS founders is that the GTM motion most teams optimize for is built around outdated consumer habits. Nikola Mrksic (Co-founder & CEO, PolyAI) took the buyer's side of the same equation, citing the MIT study that 95% of generative-AI pilots fail and arguing the 5% that succeed are overwhelmingly specialized vendors who do the hard, long work of becoming a trusted AI partner for a specific use case.
Guy Podjarny (Founder & CEO, Tessl) — fresh off building Snyk to an $8.5B peak valuation — used his keynote to argue that startups should anchor their thinking in the future, not the present. "If your problem is less important in five years' time, you're in trouble," he told the room. Nathan Latka (Founder & CEO, Founderpath) closed the AI-growth track with nine case studies from European SaaS companies shipping new pricing, capital-raising, and AI-marketing plays — anchored on ElevenLabs crossing $200M ARR. Manny Medina (Co-founder & CEO, Paid) walked the audience through the zero-to-$250M ARR story of Outreach, the company that invented the sales-engagement category, and what he is now applying at Paid.
On the investor side, Bessemer's Justina Chung sat down with Paid's Arnon Shimoni for a fireside on how AI agents are transforming SaaS — what BVP's portfolio is seeing, and the operating implications for founders building agent-native products. The attendee verdict on the highlight reel was consistent: "a buzz I haven't seen before," "the energy is incredible," and "the place to get real value" through the 300+ one-on-one meeting tables that have become SaaStock Europe's signature.
FAQ
Frequently asked about SaaStock Europe 2025.
When was SaaStock Europe 2025?
SaaStock Europe 2025 took place October 13–15, 2025 in Dublin, Ireland. It was a three-day conference under the theme "Where AI meets ARR."
Where was SaaStock Europe 2025 held?
SaaStock Europe 2025 was held in Dublin, Ireland — SaaStock's home city and the long-running venue for the European flagship event.
Who spoke at SaaStock Europe 2025?
The most-watched keynotes and firesides at SaaStock Europe 2025 included Kieran Flanagan (SVP Marketing & Growth, HubSpot) on rewriting GTM for the AI era, Nikola Mrksic (Co-founder & CEO, PolyAI) on enterprise voice-AI ROI, Guy Podjarny (Founder & CEO, Tessl; founder, Snyk) on leading an AI revolution, Nathan Latka (Founder & CEO, Founderpath) on nine AI growth plays, Manny Medina (Co-founder & CEO, Paid; founder, Outreach) on GTM debt and pipeline, Máire O'Herlihy (GTM, OpenAI) on OpenAI's AI-native playbook, and Justina Chung (VP, Bessemer Venture Partners) on how AI agents are transforming SaaS.
How many people attended SaaStock Europe 2025?
1,680 attendees registered for SaaStock Europe 2025 — from 1,367 unique organizations across 39 countries. The mix included 302 founders, 133 C-level operators, 94 directors, 60 VPs, and 128 active investors. The largest country contingents were the United Kingdom (348 attendees), Ireland (111), the United States (54), the Netherlands (43), and Germany (37).
How many sponsors backed SaaStock Europe 2025?
84 sponsors backed SaaStock Europe 2025 across three tiers — 4 Platinum (BBVA, Beefree, Founderpath, Okta), 15 Gold (including Airwallex, Akamai, AWS, Amplemarket, Atlassian, Deel, Drata, Maxio, Remote, and Rippling), and 65 Silver. 175 sponsoring organizations participated in total when counting partner companies.
What is Investock?
Investock is SaaStock's investor-only programming track for venture capital firms, growth-equity funds, and angel investors actively backing European B2B SaaS. 74 Investor + Investock ticket holders attended at Europe 2025, plus 128 broader investor attendees across the conference. Investor types at Europe 2025: 78 venture capital, 16 private equity, 6 angel investors, 3 family offices, 2 corporate ventures, and 2 investment banks.
What is SaaSociety?
SaaSociety is SaaStock's premium invite-only retreat for founders running $5M+ ARR B2B SaaS businesses. 16 founders attended SaaSociety at Europe 2025 — a curated, high-intensity gathering that runs alongside the main SaaStock conference each year, focused on the operating challenges senior SaaS founders share.
What was the theme of SaaStock Europe 2025?
The theme of SaaStock Europe 2025 was "Where AI meets ARR" — focused on how B2B SaaS founders and operators are shipping agentic AI into real revenue motions in 2025.
When is the next SaaStock Europe?
The next SaaStock Europe edition is in planning — dates and venue will be announced via the SaaStock Europe event page and newsletter once confirmed.
See also