SaaStock USA 2025 · Austin, Texas
Thank you.
1,376 founders, operators, and investors from 27 countries shared two days of learning together. Thank you to our speakers and sponsors. See you next time.
Palmer Events Center · Austin, Texas · May 13–14, 2025
- Attendees
- 1,376
- Speakers
- 81
- Sponsors
- 64
- Talks
- 62
- Countries
- 27
- Tracks
- 4
From the event
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Featured speakers
These were the most popular keynotes.
Featured speakers at SaaStock USA 2025 included Jason Cohen (Founder, WP Engine), Everett Berry (Head of GTM Engineering, Clay), Nathan Latka (CEO, Founderpath), Adam Robinson (Founder & CEO, RB2B / Retention.com), Savneet Singh (CEO, PAR Technology), and Marcus Ryu (Partner, Battery Ventures; Co-founder, Guidewire, Battery Ventures).
Adam Robinson
Founder & CEO, RB2B / Retention.com
Marcus Ryu
Partner, Battery Ventures; Co-founder, Guidewire, Battery Ventures
Featured talks
Watch the recordings.
How to build an uncopyable business
Jason Cohen · Founder, WP Engine
Why Craigslist still prints money on the ugliest website on the internet — and what its 25 years of stagnant UX reveals about the structural moats most SaaS founders ignore.
What is GTM engineering? Inside Clay's GTM strategy
Everett Berry · Head of GTM Engineering, Clay
Clay's Everett Berry on the emerging GTM-engineering discipline — how a hundred-provider data marketplace plus a spreadsheet-style interface lets revenue teams automate the routine work reps used to grind on.
9 AI tactics from top SaaS founders
Nathan Latka · CEO, Founderpath
Nine real case studies from founders shipping AI-native pricing, hiring, and GTM motions in the last 30–90 days. The thesis: distribution beats product, tiny teams beat big ones, and pricing has to move faster than the model curve.
In their own words
What attendees said about SaaStock USA 2025.
“If you're in the SaaS space and you're not attending SaaStock, you're missing out. It's a full room this year.”
Verified attendee
SaaStock USA 2025, Austin, TX
“SaaStock is the number one place to discover underground stars before they get big. We've had some great conversations, brilliant ideas. We love it here.”
Verified attendee
SaaStock USA 2025, Austin, TX
“You walk around and there's not an inch of square footage in this space that is not being used. The stages are packed. There are great connections happening. Really the event to be at in the United States if you want to connect with software founders at scale.”
Verified attendee
SaaStock USA 2025, Austin, TX
Who was in the room
Who attended SaaStock USA 2025.
1,376 attendees from 27 countries — 826 unique SaaS companies and 92 active investors gathered in Austin for two days of operator-grade conversations.
Where attendees came from
- United States985
- United Kingdom62
- Canada48
- India19
- Brazil11
Plus 22+ more countries represented.
Notable companies in attendance
- Stripe
- HubSpot
- Intercom
- Notion
- Linear
- Vanta
- Mercury
- Paddle
- ChurnZero
- Calendly
- Loom
- Apollo
- Common Room
- Chartmogul
- Maxio
- Vitally
- Carta
- DuploCloud
- Beefree
- G2
Plus 806 more SaaS companies in the room.
Company ARR mix
- Pre-revenue95
- Under $1M230
- $1M–$10M325
- $10M–$50M123
- $50M+116
Company size (employees)
- 1–10409
- 11–50326
- 51–200197
- 201–50055
- 500+124
Why they came
- 267Meet new customers & generate leads
- 183Connect with like-minded SaaS professionals
- 141Networking opportunities
- 107Learn & gain insight
- 78Meet investors & raise investment
Sponsors & partners
Thank you sponsors and partners.
Platinum
- ChurnZero
- Paddle
- HubSpot
- Mercury
Gold
- ProfitWell
- Intercom
- Stripe
- Notion
- Linear
- Vanta
Silver
- Chartmogul
- Maxio
- Vitally
- Calendly
- Loom
- Pylon
- Default
- Apollo
- Common Room
Community partners
- OpenView
- Bessemer Venture Partners
- Accel
- G2
- Product Hunt
- Founderpath
Around the conference
Side Events and Experiences
AI First by SaaStock
Monday May 12 · Pre-event AI summit
The Monday-night AI-focused pre-event drew Rahul Vohra (Superhuman), Elizabeth McCalley, Jake Dunlap, and other AI-native founders for an evening of AI-product, GTM, and operator conversations ahead of the main conference.
SaaSOpen Austin
Monday May 12 · Pre-event founder gathering
SaaSOpen Austin ran Monday alongside AI First — a parallel pre-event gathering for the SaaS founder community, hosted by Nathan Latka (Founderpath).
Founderpath Center Stage
May 13 + May 14 · Mainstage track (naming rights: Founderpath)
The two-day mainstage track at SaaStock USA 2025 — keynotes including "How to Translate AI Products into a New Era of Growth" with Rahul Vohra (Superhuman) and Aaron Goldsmid, the SaaStock USA Global Pitch Competition, and Nathan Latka's annual State of SaaS data dump.
CFO Forum
May 13 · Hosted track for SaaS finance leaders
The dedicated CFO track at SaaStock USA 2025, anchored by David Appel (Global Head of Subscription & SaaS, Sage Intacct) and Ben Murray (Founder, The SaaS CFO). Closed-door sessions on ARR definitions, financial planning, and the CFO role in AI-era SaaS.
GTM Forum
May 13 · Hosted track for revenue + GTM leaders
The dedicated GTM track at SaaStock USA 2025 — featuring Constantinos Yenis (VP of Sales & CS, Holded), Keith Jones (GTM Systems Lead, OpenAI), Jen Igartua (CEO, Go Nimbly), Luis Batalha (Co-founder & CPO, Amplemarket), and Patricia DuChene (CRO, Postal) on how AI changed the sales function in 2025.
Global Pitch Competition
May 13 + May 14 · Startup Forum
The SaaStock USA 2025 Global Pitch Competition ran across both main-conference days on the Startup Forum stage. Brought together pitching startups and a panel of investor judges.
Welcome Party
Opening-night reception · May 12
500 attendees
500 founders, investors, and operators kicked off SaaStock USA 2025 the evening before day one at a downtown Austin venue.
Tracks & themes
What we covered
Founder
Frameworks from operators who have scaled past $10M ARR — pricing, hiring, board management, and the messy middle no one writes about.
Go-to-market
Sales, marketing, and revenue operations leaders from the fastest-growing B2B SaaS companies sharing the playbooks they're running right now.
AI for SaaS
How leading SaaS teams are deploying agentic AI inside discovery, retention, support, and product — with honest numbers on what is and is not working.
Investor & exits
Partners from Accel, Bessemer, and OpenView on the 2025 funding environment, M&A activity, and the bar for Series B+ rounds.
Venue
Palmer Events Center
900 Barton Springs Rd
Austin, Texas, USA
Three stages, an expo hall with 64 sponsors, and dedicated founder lounges and meeting rooms — laid out so you can move from a mainstage keynote to a 1:1 in under five minutes.
Recap
What happened at SaaStock USA 2025.
SaaStock USA 2025 ran May 13–14, 2025 at the Palmer Events Center in Austin, Texas — the third SaaStock USA, with 1,376 attendees from 27 countries, 81 speakers, and 64 sponsors across two days. It was the largest American edition in SaaStock's history: 826 unique SaaS companies, 92 active investors, and a room that several attendees on the highlight reel described as the densest gathering of B2B SaaS operators they had been in all year.
The dominant theme on the mainstage was distribution. Nathan Latka (CEO, Founderpath) opened his keynote with the claim that LLM search results are becoming "the new homepage of the internet" — and that if your company is not surfacing in those answers, most of the world will never know you exist no matter how good the product is. He walked through nine recent case studies of SaaS founders shipping AI-native pricing and GTM tactics, anchoring on three trends: tiny teams with giant revenue, a software-company population set to multiply 3–6× in the next few years, and distribution overtaking product as the dominant moat. Adam Robinson (Founder & CEO, RB2B / Retention.com) made the same point from the demand side, describing how he took RB2B from $0 to $5M ARR in 13 months by building a personal brand on LinkedIn and amplifying the organic posts that landed with thought-leadership ads — a loop he argued is "the fastest, most efficient, highest-leverage way to grow a startup that's ever existed."
Where Latka and Robinson focused on offense, Jason Cohen (Founder, WP Engine) reframed the moat question with a structural lens. His keynote dissected why Craigslist — still the ugliest, most stagnant consumer site on the internet — generates three-quarters of a billion dollars in revenue with 50 people, 10–20× more profit per employee than Apple or Netflix. The argument: pretty UX is not what wins; an uncopyable position is. Everett Berry (Head of GTM Engineering, Clay) translated that abstraction into a working revenue stack — a hundred-provider data marketplace plus a spreadsheet-style automation layer that, in his words, is creating an entirely new GTM-engineering role at scaling SaaS companies. Savneet Singh (CEO, PAR Technology) brought the public-company perspective in a live SaaS Revolution Show recording on leadership under pressure, and Marcus Ryu (Partner, Battery Ventures; co-founder, Guidewire) closed his fireside with a reflection on finding joy in genuinely hard work.
The audience skewed founder-heavy at the early-growth stage: 735 attendees came from companies with 1–50 employees, and 555 represented businesses doing $1M–$10M ARR. Notable companies in the room included Stripe, HubSpot, Intercom, Notion, Linear, Vanta, Mercury, Paddle, ChurnZero, Calendly, Loom, Apollo, Common Room, Maxio, Carta, and G2 — most of whom also sponsored. The opening-night Welcome Party drew 500 founders, investors, and operators to a downtown Austin venue the evening before day one. SaaStock USA returns to Austin for the 2026 edition; tickets for SaaStock USA 2026 are on sale now.
FAQ
Frequently asked about SaaStock USA 2025.
What programs ran at SaaStock USA 2025?
Seven distinct programs ran at SaaStock USA 2025 across the week: AI First by SaaStock (Monday May 12 pre-event AI summit with Rahul Vohra/Superhuman, Jake Dunlap, Elizabeth McCalley), SaaSOpen Austin (Monday pre-event founder gathering hosted by Nathan Latka), Founderpath Center Stage (the two-day mainstage track with naming rights to Founderpath), CFO Forum (David Appel/Sage Intacct + Ben Murray/The SaaS CFO), GTM Forum (Keith Jones/OpenAI + Jen Igartua/Go Nimbly + Luis Batalha/Amplemarket + Patricia DuChene/Postal + Constantinos Yenis/Holded), Center Stage keynotes including "How to Translate AI Products into a New Era of Growth" with Rahul Vohra and Aaron Goldsmid, and Startup Forum with the SaaStock USA Global Pitch Competition.
How many people attended SaaStock USA 2025?
1,376 attendees from 27 countries gathered at SaaStock USA 2025 in Austin, Texas on May 13–14, 2025. The audience included founders and operators from 826 unique SaaS companies and 92 active investors.
Where was SaaStock USA 2025 held?
SaaStock USA 2025 took place at the Palmer Events Center, 900 Barton Springs Rd, Austin, Texas. The venue hosted three stages, an expo hall with 64 sponsors, and dedicated founder lounges across two days.
Who spoke at SaaStock USA 2025?
81 speakers presented across four tracks at SaaStock USA 2025. The most-watched keynotes were Jason Cohen (Founder, WP Engine) on building an uncopyable business, Everett Berry (Head of GTM Engineering, Clay) on GTM engineering, Nathan Latka (CEO, Founderpath) on nine AI tactics from top SaaS founders, Adam Robinson (Founder & CEO, RB2B / Retention.com) on growing $0–$5M ARR via LinkedIn, Savneet Singh (CEO, PAR Technology) on leadership under pressure, and Marcus Ryu (Partner, Battery Ventures; co-founder, Guidewire) on finding joy in hard work.
Who sponsored SaaStock USA 2025?
64 sponsors supported SaaStock USA 2025. Platinum sponsors included ChurnZero, Paddle, HubSpot, and Mercury. Gold sponsors included ProfitWell, Intercom, Stripe, Notion, Linear, and Vanta.
When is the next SaaStock USA?
SaaStock USA 2026 is the next edition of the USA flagship. Dates, venue, and ticket details are published on the SaaStock USA 2026 event page.
Who should attend SaaStock USA?
SaaStock USA is built for B2B SaaS founders, operators, and investors. The 2025 audience skewed early-growth: 735 attendees came from companies with 1–50 employees, 555 represented businesses doing $1M–$10M ARR, and the room included C-level operators, founders, VPs, and heads-of.
See also