SaaStock USA 2026 · Austin, Texas
Where AI meets ARR.
935 founders, operators, and investors from 27 countries gathered at Palmer Events Center in Austin for the fourth SaaStock USA — 57 speakers, 55 exhibitors, 822 unique organizations, and 1,378 confirmed 1:1 meetings across two days plus the Investock investor pre-event on April 14. Keynotes from Founderpath, Freshworks, Fireflies AI, RB2B, Customer.io, 1mind, Fathom, Pylon, Carta, and Scale Venture Partners.
Palmer Events Center · Austin, Texas · Apr 15–16, 2026
- Attendees
- 935
- Speakers
- 57
- Sponsors
- 55
- Countries
- 27
From the event
Featured speakers
These were the most popular keynotes.
Featured speakers at SaaStock USA 2026 included Nathan Latka (Founder & CEO, Founderpath), Kady Srinivasan (CMO, Freshworks), Krish Ramineni (Co-founder & CEO, Fireflies AI), Adam Robinson (Founder & CEO, RB2B), Colin Nederkoorn (Founder & CEO, Customer.io), and Richard White (Founder & CEO, Fathom).
Richard White
Founder & CEO, Fathom
“How to Build a New Market Leader (and Kill Zendesk in the Process)”
Featured talks
Watch the recordings.
The Great AI Separation: 9 Underground Tactics
Nathan Latka · Founder & CEO, Founderpath
Nathan Latka opens Founderpath Center Stage with nine underground tactics drawn from interviewing the founders separating from the pack in the AI era — pricing, distribution, and capital plays that compound.
Marketing as the Revenue Machine
Kady Srinivasan · CMO, Freshworks
Freshworks CMO on the operating model that turns marketing into a revenue machine — pipeline ownership, attribution, and how a public-company marketing function actually runs in 2026.
The Secret to Scaling AI Agents to Millions of Users
Krish Ramineni · Co-founder & CEO, Fireflies AI
Fireflies AI's founder on the operating playbook behind scaling AI agents to millions of users — what changes about product, GTM, and support when the agent is the product.
Who was in the room
Who attended SaaStock USA 2026.
935 attendees from 822 unique organizations across 27 countries — 79 active investors, 164 founders, 85 C-level operators, and a deep AI-native cross-section: 218 attendees came from AI-enabled companies, 149 from AI-native ones, 126 from AI-first organizations.
Where attendees came from
- United States450
- Canada27
- United Kingdom13
- Brazil4
- India4
Plus 22+ more countries represented.
Company ARR mix
- Pre-revenue24
- Under $500k51
- $500k–$1M31
- $1M–$5M111
- $5M–$10M40
- $10M–$20M72
- $20M–$50M20
- $50M–$100M23
- $100M+75
Company size (employees)
- 0–10105
- 11–2593
- 26–5040
- 51–10069
- 101–20048
- 201–50049
- 500+80
AI maturity in the room
- AI-Enabled (used for efficiency)218
- AI-Native (built around AI)149
- AI-First (core to product + team)126
- AI-Aware (learning, experimenting)40
Top job functions
- Sales218
- CEO157
- Business Development117
- Marketing95
- Management62
- Customer Success47
- Product47
- Finance44
- General Business31
- Engineering29
Investor types
- Venture Capital26
- Private Equity16
- Angel Investor4
- Investment Bank2
- Corporate Ventures1
- Family Office1
Fundraising intent
- Not raising108
- Actively raising now56
- Raising in next 12 months34
- Raising — timing unclear21
Buying authority
- Budget owner / final decision maker87
- On the buying team61
- Influencer in buying decisions28
- In procurement1
Geographic markets sold into
- North America476
- UK & Ireland211
- Germany, Austria & Switzerland162
- France & Benelux156
- Southern Europe132
- Australia & New Zealand132
- Nordics125
- Eastern Europe114
- Central & South America109
- Asia92
- Middle East84
- Africa50
Expansion targets (next 24 months)
- North America66
- UK & Ireland61
- Central & South America54
- Germany, Austria & Switzerland46
- Australia & New Zealand45
- Asia43
- France & Benelux42
- Middle East40
- Southern Europe40
- Eastern Europe39
- Nordics34
- Africa18
Compliance certifications held
- SOC 2259
- GDPR Compliant232
- ISO 27001139
- Penetration Testing130
- CCPA Compliant126
- HIPAA96
- PCI-DSS75
- SOC 356
- ISO 4200148
CRMs used
- HubSpot99
- Salesforce29
- Pipedrive4
- Zoho CRM4
- Microsoft Dynamics1
Top headquarters cities
- Austin53
- San Francisco52
- New York34
- San Jose17
- Toronto14
- London12
- Boston12
- Dallas12
- Miami8
- Atlanta7
- Denver5
- Singapore5
Solutions marketplace
The categories attendee companies offer to market — and the categories they’re actively buying.
Offered by attendees
- AI Agent Platforms68
- Workflow Automation & Integration60
- Subscription Management & Recurring Payments55
- Consultancy & Advisory Services48
- Sales AI Agents47
- AI Assistants44
- Embedded Finance43
- Payment Gateways & Processors42
- AR/AP and Invoicing39
- Sales Intelligence & Prospecting39
- Advanced Analytics, ML & Automation37
- Lead Generation37
- Demand Generation & Data Enrichment35
- Mobile Wallets & Payments35
- Sales Engagement & Automation34
- General Accounting31
- Budgeting & Forecasting31
- Financial Planning & Analysis (FP&A)30
- Compliance & Certification27
- Custom AI & LLM Model Development27
Sought by attendees
- AI Agent Platforms97
- Sales AI Agents74
- Advanced Analytics, ML & Automation70
- AI Assistants62
- Workflow Automation & Integration55
- Vibe Coding, No Code & Low Code50
- Custom AI & LLM Model Development50
- Financial Planning & Analysis (FP&A)49
- Lead Generation47
- Budgeting & Forecasting47
- Sales Intelligence & Prospecting47
- General Productivity Tools41
- AI Coding Tools40
- CRM Platforms35
- General Accounting35
- Customer Engagement Platforms34
- SEO (inc. AI & LLM Optimization)34
- Demand Generation & Data Enrichment33
- Embedded Finance30
- AR/AP and Invoicing30
Hosted meetings & Tabletalks
What happened on the matchmaking floor.
SaaStock runs a structured 1:1 meetings platform — every meeting is double-opt-in and 13 minutes. Plus Tabletalks: peer-roundtable sessions on specific operating problems.
1,940
1:1 meetings scheduled
1,378
Confirmed (double-opt-in)
85%
Meeting acceptance rate
105
Meeting reps from 48 companies
182
Tabletalks sessions
122
Tabletalks participants from 113 companies
Sponsors & partners
Thank you sponsors and partners.
Naming rights
- Founderpath (Founderpath Center Stage)A1Founderpath is the most active debt investor in Software companies. 700 investments totaling $260m.
Forum hosts
- Sage Intacct (CFO Forum host)C9Sage Intacct is an American provider of cloud-based accounting software and services available across multiple regions globally — built for B2B SaaS finance teams.
Welcome Party co-hosts
- DeelB22Deel is a global HR and payroll platform that enables companies to hire, manage, and pay workers in 150+ countries — all from one system.
- FullEnrichCo-host of the SaaStock USA 2026 Welcome Party. B2B data enrichment platform providing GTM teams with the most comprehensive, accurate, and verified contact data globally.
Wi-Fi sponsor
- MultiplierA3At Multiplier, we're creating a world without limits, where hiring, managing, and paying your global team is beautifully simple.
Partners & exhibitors
- ASPR AIS5ASPR is an AI Sales Assistant and execution layer that works with any CRM — prepares reps before meetings, captures insights after calls, updates the CRM.
- Agree.comC6The fastest path from contract-to-cash that connects contracts, invoices, payments, and billing — all-in-one.
- AirwallexC20A global payments and financial platform that helps businesses accept payments, send money internationally, manage expenses, and operate across borders.
- AkamaiB17Akamai is the cybersecurity and cloud computing company that powers and protects business online — critical infrastructure for enterprises.
- AlephB11Aleph is the fastest-to-implement FP&A platform — helps finance teams automate reporting, budgeting, and forecasting across Excel, Google Sheets, and ERPs.
- AmplemarketC17Amplemarket is an AI-native sales platform transforming how modern B2B teams find, engage, and convert pipeline via real-time buying signals.
- Buzz AIB20Buzz is a B2B growth platform that helps companies and agencies identify website visitors, uncover buying signals, and automate personalized outreach.
- Custom InkS22Custom Ink is the online leader in custom products and apparel for organizations, groups, and businesses.
- DataGOLS25DataGOL unlocks your data for powering AI solutions — helps SaaS companies build AI products for their customers or internal teams.
- DesignliC16Full-time software development teams built for speed and transparency — for non-technical founders who've been burned by past dev shops.
- Discretion CapitalC15Technology-enabled Mergers and Acquisitions (M&A) advisory firm specializing in Business-to-Business (B2B) software deals.
- DuploCloudB21DuploCloud is an AI-powered DevOps platform that helps engineering teams eliminate operational toil and move faster in the cloud.
- Edit on the SpotS21AI infrastructure company that automates real-time video creation for live events — captures livestreams, detects highlights, and produces shareable clips.
- ElasticScaleC12Scale your product, not your AWS bill. Enterprise-grade AWS infrastructure and managed services for high-growth B2B SaaS.
- EmpleyoS20Empleyo helps business owners and entrepreneurs expand their business internationally with safe, easy, and efficient global employment solutions.
- EvergrowthC7Evergrowth helps sales teams spend more time talking to the right people — automates the manual work before outbound contact.
- Fractional CISOA2Virtual CISO firm specialized in helping companies build cybersecurity programs to meet the demands of high-value customers and compliance frameworks.
- GSD Coach & RecruitingS17Builds A-player revenue teams fast — partners with SaaS founders to architect the systems and land the talent required to scale GTM.
- InsynctiveS2
- JustworksA5Justworks handles Payroll, Compliance, and HR for US-based companies, including remote and international employees.
- Launchpad.io from PegasystemsB2Whether you're launching new AI-powered SaaS, enhancing existing solutions with AI, or rebuilding from tech debt — Launchpad.io is the platform behind it.
- LeasewebB1328-year-old infrastructure-as-a-service organization that is private and sovereign by design — a global footprint for B2B SaaS deployments.
- LightC11AI-native finance platform.
- LimelightHQS4B2B creator marketing platform that helps brands grow through partnerships with high-quality content creators. Founded in 2023.
- MaxioB14Financial operations platform purpose-built to help B2B SaaS companies unlock their next stage of growth — billing, revenue recognition, and SaaS metrics.
- NMIB3Payments enablement platform purpose-built for ISVs and SaaS companies that want to embed and monetize payments.
- NavuC19Navu is thinking about the short term and the long term — helps users get more from their software via in-product onboarding and engagement.
- Omnibound AIC8Helps B2B companies rank for AI search and scale their content creation using context collected from customer and market data.
- Oracle NetSuiteB10For more than 25 years, Oracle NetSuite has helped organizations of all sizes reach their goals faster and more efficiently — the cloud ERP for SaaS.
- PM 33S10AI-powered product management platform that eliminates 54 hours per quarter of PRD writing — interrogates your requirements so you can ship faster.
- PayPalA4Global commerce platform that enables businesses to move, manage, and grow their money — powers payments, billing, and financial operations for SaaS.
- PylonB12AI customer support platform built for B2B.
- RCKT MarketingS6The growth partner for Seed and Series A B2B SaaS companies — designs and operates full-funnel growth systems.
- SalesbricksB19Salesbricks helps SaaS teams close faster and bill smarter — one seamless platform for quoting, payments, and revenue insights. CPQ + billing in one.
- ScalestackS3Every revenue team is becoming more technical — Scalestack is the agentic infrastructure layer that integrates the modern revenue stack.
- ScroogeFrogC13Scroogefrog AI — AI-driven workflow automation.
- Scrut AutomationC13Governance, Risk, and Compliance simplified for new-age businesses.
- SendosoB9The leading Sending Platform that enables businesses to build stronger relationships through personalized gifts, direct mail, and corporate gifting.
- SillageS19Helps enterprise GTM teams generate more pipeline thanks to agents spotting buying signals on key accounts (past champions joining, etc.).
- SingulateS18
- Surface LabsB18
- TOP3DEVSS1Hire high-impact developers fast with a 10-month guarantee — helps fast-growing tech teams hire vetted developers in weeks, not months.
- TaxCloudC5Simpler, more reliable sales tax compliance for growing SaaS businesses — transparent pricing and easy implementation.
- Ten SpeedB15US-based organic growth agency that helps B2B marketers unify SEO, content marketing, LLM visibility, and digital PR into a growth system.
- TremendousC18The simplest way to send rewards and payouts — over 2 billion payouts handled globally for B2B and consumer brands.
- TrundlC10Enterprise Atlassian Solution Partner, monday.com Partner, and AWS Partner — works with ~450 customers across industries.
- UnifyB16Unify is an AI-native go-to-market platform that helps sales and marketing teams generate qualified pipeline at scale via signal-based outbound.
- UserActiveC14
- WoztellS9WOZTELL SANUKER is a global Conversational AI and Messaging platform designed to help businesses automate, manage, and scale customer communications.
- deepidvB23Cybersecurity and identity verification platform focused on helping businesses prevent fraud and meet regulatory and compliance requirements.
- hapilyB7hapily connects your entire event lifecycle — from planning and promotion through capture, conversion, and revenue — to your CRM data.
Around the conference
Side Events and Experiences
Investock
Tuesday April 14 · Investor pre-event
A dedicated pre-conference day for investor ticket holders. Jake Crowley (Crowley Capital Ventures) opened with "The Pulse of US Venture Capital". Two Tabletalks sessions ran with Sarah Romanko, Vik Ghai, and Monique Woodard.
Global Pitch Competition
Semifinals April 15 (GTM Track) · Grand Final April 16 (Founderpath Center Stage)
The SaaStock Global Pitch Competition semifinals ran on the GTM Track on April 15 (1:00–3:00 PM), with the grand final on the Founderpath Center Stage on April 16 (4:30–5:30 PM).
Welcome Party
Wednesday April 15 night · Co-hosted by Deel + FullEnrich
The Wednesday-night Welcome Party brought attendees, sponsors, and the wider Austin SaaS community together after Day 1 of the main conference. Co-hosted by Deel and FullEnrich.
Full schedule
SaaStock USA 2026 agenda.
Day 1 · Tuesday, April 14 (pre-event)
Investock
Investock: Arrival & Registration
Registration opens for Investock, grab your lanyard ahead of an unmissable day of content and networking with fellow investors.
- MC Address
Investock: Opening Remarks
Jake Crowley Managing Partner, Crowley Capital
Investock has arrived! We start with a warm welcome from your Host, followed by a briefing on today's high-impact content sessions and networking opportunities.
- Keynote
The Pulse of US Venture Capital: Top Trends and Decoding a Changing Market
Charlie Plauche General Partner, S3 Ventures
As US venture capital recalibrates, investors must separate signal from noise. This session delivers a sharp, data-driven view of where capital is flowing, how AI and software theses are evolving, and what today’s deal dynamics reveal about risk, returns, and opportunity in a shifting B2B market.
Abstract: Choose from one of our five Tabletalks sessions and dive into focused, in-depth discussions with fellow investors. Gain fresh insights and actionable takeaways, whilst growing your network.
Abstract: Join a new Tabletalks session and converse with fellow investors across the hottest topics in today's investment market.
- Interview
The Investor Insider: How This VC is Now Writing Cheques in the AI Era
Jake Crowley Managing Partner, Crowley Capital
In this investor insider interview, a leading VC shares how AI is reshaping investment strategy in real time. From conviction themes and valuation discipline to new diligence frameworks, hear how one investor is adapting their cheque-writing approach to win in an AI-driven B2B software market.
- MC Address
Investock: Closing Remarks
Jake Crowley Managing Partner, Crowley Capital
As we wrap things up, Investock comes to a close with a drinks reception and we look ahead to the upcoming SaaStock USA main conference.
Drinks & Networking Reception
Startup Day
Startup Day: Arrival & Registration
Registration opens for Startup Day, grab your lanyard and get ready for an unmissable day of content and pitching.
- MC Address
Startup Day: Opening Remarks
Seb van Heyningen RevOps, InTandem
Startup Day is here! Get ready for a day packed with mentorship-style content, tactical takeaways and growth hacks - all designed to accelerate your startup journey. It's also where the SaaStock Pitch Competition begins, the ultimate platform for those looking to walk away with a huge investment.
- Welcome Address
Miro's Welcome Address
Miro
A warm welcome from our Startup Day host, Miro.
- Keynote
HappyFox's Bootstrapped Journey to $20M ARR: Why Lean is the New Advantage for AI-Native Startups
Shalin Jain Founder & CEO, HappyFox
Growing to $20M ARR without outside capital demands ruthless focus and strong execution. In this session, HappyFox breaks down the operating principles behind its growth - how a disciplined product culture, decisions, and a values-driven culture are combined to build a profitable business in a competitive market.
- Keynote
The AI Economy and the Future of Commerce – Is Your Business Ready to Engage?
Jacqueline Karlin Founder & CEO, Stealth AI Startup
33% of U.S. consumers already start shopping with AI – and agents are quickly becoming the new buyers. This isn’t an evolution of eCommerce – it’s a complete rebuild of how commerce happens. If your business isn’t AI-native, it risks becoming invisible. The question is simple: will your business be part of this new economy – or left behind?
- Interview
$10M ARR Built on Trust, Self-service, and Refusing to Compete
Jacqueline Karlin Founder & CEO, Stealth AI Startup
What if the fastest path to $10M ARR isn’t outspending or outcompeting - but opting out altogether? In this session, we unpack how early-stage B2B AI and software founders can build meaningful revenue by leaning into trust, designing for self-service from day one, and carving out a category where competition becomes irrelevant. Learn the principles behind earning customer loyalty without heavy sales pressure, creating frictionless buying experiences, and positioning your product so distinctly that price wars and feature battles disappear. This is a playbook for founders who want to scale susta
- Keynote
Cybersecurity: The Launchpad for Stratospheric Growth
Rob Black Founder & CEO, Fractional CISO
While many companies feel cybersecurity is a drag, Rob helps leadership teams implement security programs that launch stratospheric growth. Across the companies he has advised: 18 acquisitions, 46 rounds of series funding, and over $5 billion in additional revenue. In this talk, Rob will share his secret formula to building highly scalable cybersecurity programs and arming sales and leadership teams to succeed.
- Keynote
The Growth Dilemma: Get Past Your MRR Plateau
Tyler Morton Account Executive, Designli
Most startups hit a growth ceiling when monthly revenue stalls. Breaking the plateau isn't always straight forward, however there is a solution. Tyler Morton of Designli unpacks it all, from root causes, misread signals and strategic shifts to break through and keep your growth trajectory on the up.
- Workshop
The Path from $1M - $20M ARR: Growth Levers and New Signals for Success
Kyle Poyar Creator, Growth Unhinged
Kyle Poyar and Sara Archer host a hands-on workshop on scaling from $1M to $20M ARR. Learn how to identify the most effective growth levers, interpret early indicators of traction, and make strategic decisions that accelerate revenue while building a resilient, repeatable revenue engine.
- MC Address
Startup Day: Closing Remarks
Seb van Heyningen RevOps, InTandem
Startup Day comes to a close after a day of high-impact content, excellent speakers and the first round of the Pitch Competition!
Day 2 · Wednesday, April 15 (main conference)
Founderpath Center Stage
- Official Welcome MC Address
Founderpath Center Stage: SaaStock Welcome & Opening Remarks
Alex Theuma Founder & CEO, SaaStock Lloyed Lobo, Co-founder, Boast AI
SaaStock's Founder & CEO, Alex Theuma, opens the Founderpath Center Stage as we get underway with some seriously high-impact sessions from world-class founders.
- Keynote
The Great AI Separation: 9 Underground Tactics Your Competitors Pray You Never Find
Nathan Latka Founder & CEO, Founderpath
We are in the middle of a mass extinction event. The "Great AI Separation" is wiping out the SaaS middle class, dividing the market into two camps: the AI-native super rich predators and the legacy flat-growth prey.In this opening keynote, Nathan Latka delivers the 2026 State of Software and hands you the ultimate survival kit. Discover the 9 underground AI tactics (from agentic outbound loops to synthetic retention) that smart founders are using to escape the graveyard and dominate their niche. Your competitors are praying you miss this talk. Don't.
- Keynote
They’re Using AI to Copy Your Software: Here's How to Double Your Revenue Anyway
Jacqueline Samira Founder & CEO, Howdy.com
AI is lowering the barrier to replication - your product can be cloned faster than ever. So, how do you keep growing? Jacqueline Samira, Founder & CEO of Howdy.com breaks down how you can stay ahead. Don't get caught up in a sea of sameness. Grab a seat and let's unpack how to double your revenue in an era of competition.
- Keynote
The Secret to Scaling AI Agents to Millions of Users: SMB + PLG
Krish Ramineni Co-founder & CEO, Fireflies AI
Krish Ramineni, Co-founder & CEO of Fireflies AI, reveals the strategies behind scaling AI agents to millions of users. His keynote examines product-led growth, SMB-focused go-to-market tactics, and the operational choices that drive adoption and retention which led to Fireflies AI achieving unicorn status.
- Interview
How to Build a New Market Leader (and Kill Zendesk in the Process)
Melissa Rosenthal Co-founder, Outlever
In this no-holds-barred interview, Marty Kausas, Co-founder & CEO of Pylon, shares how to challenge incumbents and build a new category leader. He breaks down strategic product choices, market positioning, and go-to-market execution, unpacking a new playbook for taking on category leaders like Zendesk.
- Keynote
HappyFox's Bootstrapped Journey to $20M ARR: Why Lean is the New Advantage for AI-Native Startups
Shalin Jain Founder & CEO, HappyFox
Growing to $20M ARR without outside capital demands ruthless focus and strong execution. In this session, HappyFox breaks down the operating principles behind its growth - how a disciplined product culture, decisions, and a values-driven culture are combined to build a profitable business in a competitive market.
- MC Address
Founderpath Center Stage: Closing Remarks
Lloyed Lobo Co-founder, Boast AI
The Founderpath Center Stage wraps up and comes to a close for day one. But it's not over yet, we're right back tomorrow for another day of high-impact content.
GTM Track
- MC Address
GTM Track: Opening Remarks
Stephanie Valenti VP Sales, BILL
The GTM Track gets underway for day one! If you want to discover new channels, stress-test your existing ones, or figure out how to build systems to compound growth, this is the place for you.
- Keynote
Scaling GTM for an AI Category Leader: Tactics From Legora's $5.5B Journey
Patrick Forquer CRO, Legora
Legora’s $1.8B journey offers a masterclass in scaling go-to-market for category-defining companies. Patrick reveals the GTM strategies, sales frameworks, and market positioning tactics that drove rapid expansion, providing GTM leaders with practical insights to accelerate growth, capture market share, and build a high-performing revenue engine.
- Keynote
AI in GTM: How Your Team & Revenue Stack Will Evolve
JB Daguene Founder & CEO, Evergrowth
Salespeople have a terrible reputation, and AI has done more damage than good to the profession. In this keynote, JB shares how AI can positively impact revenue without damaging your brand but also how AI is going to change your GTM team structure and overal revenue stack landscape.
- Keynote
Marketing as the Revenue Machine: How Datarails Engineered a 90% Inbound Growth Model
Aviv Canaani CRO, Datarails
Datarails turned marketing into a revenue powerhouse, generating 90% of growth from inbound alone. Aviv reveals the strategies, content playbooks, and demand-gen tactics behind their success, giving GTM leaders a blueprint to build a predictable, high-impact engine that fuels scalable pipeline and drives real revenue.
- Keynote
How to Develop a Multithreaded GTM Playbook
Justin Fink Head of Enterprise Marketing, Freshworks
AI enables anyone to produce 10,000 assets daily, yet human attention has shrunk to just 8 seconds. We're drowning in over 400 million terabytes of content while fighting for vanishing attention spans. The era of single-threaded marketing—one channel, one campaign, one metric—is over. This session introduces the concept of multithreaded marketing: a systems-thinking approach where interconnected growth loops compound returns exponentially rather than linearly. Drawing from real-world experience, I'll demonstrate how modern marketers must evolve from content pushers to system builders, orchestr
- Keynote
How GTM Leaders Can Build and Manage AI Agents Without Code
Sara Maldon Head of Business Automation & AI, Make
AI agents empower non-developers to tackle complex business challenges. Sara's keynote provides practical experience in the fundamentals: creating, managing, and deploying AI agents, with key tools, for high-value impact.
- Keynote
From AI Insights to Revenue Execution: What Actually Moves the Number
Nadia Rashid CRO, Outreach
AI has flooded GTM teams with insights, but most organizations are still struggling to translate those insights into measurable revenue impact. The gap is in execution. In this session, Nadia Rashid, CRO of Outreach, breaks down what separates teams that experiment with AI from those that operationalize it across the revenue engine. Drawing on real-world data and frontline experience, she’ll explore how leading organizations are embedding AI directly into workflows, enabling reps and managers to act in real time, not after the fact. Attendees will leave with a clear understanding of how to mov
- MC Address
GTM Track: Closing Remarks
Stephanie Valenti VP Sales, BILL
The GTM Track comes to a close as we look ahead to what day two has to offer!
CFO Forum
- MC Address
CFO Forum: Opening Remarks
Eric Sleeth Sr Growth Manager, Sage Intacct
The CFO Forum is here! If you're a finance leader then this is for you - grab a seat, mix with peers and get ready to unlock the future of AI-first finance together.
- Keynote
SaaS Industry Outlook: Leading Finance Through the AI Revolution
Eric Sleeth Sr Growth Manager, Sage Intacct
AI is reshaping SaaS business models, pricing, and finance metrics right before our eyes. Join your peers to explore shifts in 2026: Consumption pricing disrupting ARR, new valuation frameworks, and CFOs as strategic catalysts.
- Keynote
How to Make Your Finance Team AI-Ready: Systems, Data & Processes That Matter
Samuel Foshay CFO, Continuous
Finance teams are under pressure to move faster, forecast better, and deliver deeper insights. But AI only works if the foundations are right. In this session, Sam shares how finance leaders can modernise systems, structure data, and redesign processes to build an AI-ready finance function that drives smarter decisions and real business impact.
- Interview
ERP Sold You a Lie
Ben Murray Founder, The SaaS CFO
ERP wasn't built for SaaS. It was built for manufacturers counting inventory in the 1990s. Somehow it became the default for an entire generation of software companies, and finance teams have been paying for that mistake ever since. Sam and Ben will get into the real cost and (hopefully) call out the other mistakes before you make them.
1.0
- Keynote
How to Disclose, Define, and Calculate ARR
Ben Murray Founder, The SaaS CFO
ARR is one of the most scrutinised metrics in modern finance — yet definitions, calculation methods, and disclosure practices still vary widely. Ben gives a clear framework for defining ARR consistently, calculating it accurately, and communicating it credibly to key stakeholders.
- Interview
Numbers, Narratives & New Tech: How Navan is Transforming FinOps & Changing How They Work
Eric Sleeth Sr Growth Manager, Sage Intacct
Navan, a global leader in AI-powered travel and expense management, went public in October 2025 but the company’s journey is far from over. Anne Giviskos, Senior Vice President, Strategic Finance and Chief Accounting Officer, shares how AI is reshaping finance at scale, the challenges that arise during transformation, and practical lessons every modern finance leader needs to navigate change and keep driving growth and strategic value.
- Interview
AI Inside Finance: How Typeform's CFO Navigates the Shift to Becoming AI-First
Christian Jessen CFO, Formalize
AI isn’t just transforming products, it’s transforming finance. In this interview, Benoit discusses what it really means to build an AI-first finance function. From smarter forecasting to leaner teams and faster decision-making, we’ll explore what actually happens during a company-wide shift to become AI-first.
1.0
- MC Address
CFO Forum: Closing Remarks
Eric Sleeth Sr Growth Manager, Sage Intacct
The CFO Forum comes to a close at SaaStock USA 2026.
Meetup: Session 2
Day 3 · Thursday, April 16 (main conference)
Founderpath Center Stage
- MC Address
Founderpath Center Stage: Opening Remarks
Lloyed Lobo Co-founder, Boast AI
The Founderpath Center Stage is back! Grab a seat as we deliver another day of hard-earned insights, tactical takeaways and growth hacks that could transform your next 12 months, finished off with the final of the Pitch Competition.
- Keynote
The Future of GTM in an AI-First World with 1mind
Amanda Kahlow Founder & CEO, 1mind
The traditional GTM playbooks and rules of growth are done. Amanda Kahlow, Founder & CEO of 1mind joins us to share why your go-to-market strategy needs reshaping, fast. From deploying agents to building systems that compound, it's all here. This keynote isn't one to be missed.
- Keynote
VC Fundraising in the AI Age
Peter Walker Head of Insights, Carta
Raising venture capital can fuel growth—but how has AI changed the fundraising landscape? Peter Walker, Head of Insights at Carta takes the center stage to dive into the real trade-offs between ownership and fundraising. Grab a seat and get ready for world-class data driven insights as Peter shares all you need to know to navigate today's market. If you're a Founder or CEO at SaaStock USA, this is a must see keynote.
- Keynote
Building an Autonomous Business: Taking RB2B to $10M ARR with 3 FTEs in 18 Months
Adam Robinson Founder & CEO, RB2B
You've seen the endless LinkedIn posts about automated functions, but how about a fully automated company? Adam Robinson, Founder & CEO of RB2B unpacks exactly how he'll take his company to $10M ARR in just 18 months with just three FTEs.
- Keynote
$0 to $100M ARR: What Customer.io Learned in 13 Years (and What AI Changes Now)
Colin Nederkoorn Founder & CEO, Customer.io
Customer.io took 13 years to reach $100M ARR. No growth hacks, no viral loops, no shortcuts. In this talk, CEO and Founder Colin Nederkoorn shares the unglamorous principles that actually powered the company's growth, why most of them haven't changed in the age of AI, and what AI does change. You'll leave with a framework for identifying your own growth fundamentals and cutting through the noise about what AI will and won't do for your business.
- Interview
AI Can Copy Your Product, Not Your Story: How Storytelling Drives Customers, Funding & Marketing
Jeremy Kaufmann Partner, Scale Venture Partners
Everything looks the same. In a world where AI is replicating UI, product features and marketing campaigns in minutes, you need a new moat. Jeremy Kaufmann, Partner at Scale Venture Partners sits down with Alex Cohen, Co-founder & CEO of Hello Patient, to unpack why your story and your narrative is everything now.
- Keynote
From 0.1% Activation to $30M ARR in 4 years: How Fathom Turned Completely Free into Revenue Growth
Richard White Founder & CEO, Fathom
Fathom skyrocketed from 0.1% activation to $30M ARR in just four years. This keynote breaks down how turning free users into paying customers drove explosive growth, revealing the bold strategies, product moves, and revenue levers founders and tech leaders can use to scale fast and sustainably.
- Host Address
Pitch Competition Final: Opening Address
Ken Thomas Principal, BackFuture
It's time. The final of the SaaStock USA Pitch Competition is here - grab a seat, watch our five finalists pitch and see who's taking the crown and walking away with a huge investment!
- Pitch
Pitch 1: TBC
Pitch 2: TBC
Pitch 3: TBC
Pitch 4: TBC
Pitch 5: TBC
GTM Track
- MC Address
GTM Track: Opening Remarks
Stephanie Valenti VP Sales, BILL
The GTM Track is back for day two, get ready for another day of hard-hitting keynotes and tactical takeaways that could transform your growth.
- Keynote
How To Turn Signal Based Automated Outbound Into Your Best Performing Growth Channel
Austin Hughes Co-founder & CEO, Unify
Signal-based outbound promises precision but most GTM teams still drown in noise, low conversion, and automation fatigue. Austin Hughes, Co-founder & CE at Unify shows how leading companies turn real buying signals into scalable pipeline. Get your data aligned, timing perfected and messaging built for purpose - it's time to convert.
- Keynote
Inside Merge’s Upmarket GTM Shift
Shensi Ding Co-founder & CEO, Merge
Shensi Ding, Co-founder & CEO of Merge, shares how the company reshaped its GTM motion to land bigger customers and compete upmarket. Expect straight talk on positioning, sales execution, and operational shifts — plus practical lessons GTM leaders can use to win higher-value deals without slowing growth.
- Keynote
The Build Era: How Revenue Teams Are Rethinking the Modern Tech Stack
Jen Igartua CEO, Go Nimbly
The traditional SaaS era rewarded the companies that bought the best tools. That's changed. Today’s revenue leaders are redesigning how their stack actually works as the market now rewards speed, execution and tighter workflows. Jen unpacks what the future revenue stack means for today's revenue teams.
- Keynote
$18M Pipeline, $3M Closed Won in 90 Days: How B2B Influencers and Social AI Agents Generate Real Revenue (ZoomInfo Case Study)
David Walsh Founder & CEO, Limelight
In just 90 days, B2B influencers and social agents drove $18M in pipeline and $3M closed won for ZoomInfo. David Walsh, Founder & CEO of Limelight reveals the strategies behind turning engagement into real revenue, unpacking what the future of B2B marketing could look like.
- Keynote
How Marketing Leaders Operate Smarter Post AI-Hype: Lessons with Pipedrive's CMO
Steven Quach CMO, Pipedrive
Pipedrive's CMO, Steven Quach, joins the GTM Track to unpack how marketing can compound and scale new results in a post-AI-hype market. Marketing is one of the most agile functions in any company, so it's time to replace stagnant with smarter as we unpack what an AI-enabled marketing playbook really looks like today.
- Keynote
AI Agents, Automation or Apps: What Your GTM Team Should Actually Choose
Shiran Brodie Head of Marketing, Softr
AI is flooding the GTM stack and most teams are applying it in the wrong places. Shiran Brodie, Head of Marketing at Softr breaks down a question every modern GTM leader is facing: which tool should we actually use here? Grab a seat and learn when to deploy AI agents, automate workflows, or build apps and unpack why making the right choice can make or break your results.
- MC Address
GTM Track: Closing Remarks
Stephanie Valenti VP Sales, BILL
The GTM Track comes to a close for SaaStock USA 2026.
Tracks & themes
What we covered
Founderpath Center Stage
The mainstage track at SaaStock USA 2026 — Nathan Latka's nine underground tactics, Adam Robinson on autonomous-business RB2B, Customer.io's 13-year arc to $100M ARR, and the Global Pitch Competition Grand Final.
GTM Track
AI in sales and marketing, signal-based outbound automation, the modern revenue tech stack, and how GTM leaders are building AI agents without code. Speakers include Kady Srinivasan (Freshworks), Sara Maldon (Make), Marty Kausas (Pylon), Patrick Forquer (Legora), and Austin Hughes (Unify).
CFO Forum
Finance leadership in the AI revolution — ARR definitions, FinOps, and the SaaS finance playbook for 2026. Hosted by Sage Intacct, with Eric Sleeth, Peter Walker (Carta), Dan Owens (Maxio), and Aviv Canaani (Datarails).
Investock + Pitch Competition
Tuesday April 14 Investock investor pre-event followed by the Global Pitch Competition — semifinals on GTM Track April 15, grand final on Founderpath Center Stage April 16, judged by SaaS investors including Jeremy Kaufmann (Scale Venture Partners) and Kenneth Thomas (BackFuture Ventures).
Venue
Palmer Events Center
900 Barton Springs Rd
Austin, Texas, USA
Two days of programming across Founderpath Center Stage, GTM Track, CFO Forum, plus the Meetup matchmaking floor (12,000+ pre-scheduled 13-minute double-opt-in meetings) and Tabletalks peer-roundtable area. Investock investor pre-event on April 14.
Recap
What happened at SaaStock USA 2026.
SaaStock USA 2026 ran April 15–16, 2026 at the Palmer Events Center in Austin, Texas — the fourth SaaStock USA flagship and the first under the "Where AI meets ARR" theme. The post-event registration figures: 935 attendees from 822 unique organizations across 27 countries — 164 founders, 85 C-level operators, 79 active investors, and 57 speakers and panelists across the two main-conference days plus the Investock investor pre-event on Tuesday April 14. The platform recorded 1,940 meetings scheduled and 1,378 confirmed at an 85% acceptance rate, plus 182 Tabletalks sessions accepted across 122 peer-roundtable participants. The conference ran three named programs (Founderpath Center Stage, GTM Track, CFO Forum), the Global Pitch Competition (semifinals on GTM Track April 15, grand final on Founderpath Center Stage April 16), and a structured matchmaking floor anchored on the Meetup and Tabletalks formats.
Founderpath Center Stage was anchored by Nathan Latka's "The Great AI Separation: 9 Underground Tactics" — the founder framing for the year ahead. Adam Robinson (Founder & CEO, RB2B) followed with the autonomous-business case study: taking RB2B to $10M ARR with three full-time employees, the AI-native ops choices that made it possible, and the personal-brand-plus-ad-spend loop he previewed at USA 2025. Colin Nederkoorn (Founder & CEO, Customer.io) closed the operator track with the thirteen-year arc from $0 to $100M ARR — what survived multiple market cycles, the hires that mattered most, the decisions he'd unwind if he could.
The GTM Track ran AI-in-revenue-motion content end-to-end: Kady Srinivasan (CMO, Freshworks) on marketing as the revenue machine, Patrick Forquer (CRO, Legora) on scaling GTM for an AI category leader, Sara Maldon (Head of Business Automation & AI, Make) on building AI agents without code, Austin Hughes (Co-founder & CEO, Unify) on signal-based automated outbound as the best-performing growth channel, and Marty Kausas (Co-founder & CEO, Pylon) on the AI-native revenue tech stack. The Wispr Flow team — Tanay Kothari and Krish Ramineni from Fireflies AI — covered scaling AI agents to millions of users.
The CFO Forum was hosted by Sage Intacct, anchored by Eric Sleeth on the SaaS industry outlook for finance leaders, Peter Walker (Head of Insights, Carta) on the fundraising and dilution data CFOs need to know in the AI era, Dan Owens (CFO, Maxio) on operational finance, and Aviv Canaani (CRO, Datarails) on the role finance plays as ARR definitions evolve. The Welcome Party — co-hosted by Deel and FullEnrich — drew the operator and investor community together on Wednesday night, and the Global Pitch Competition Grand Final closed Founderpath Center Stage on Thursday afternoon.
Who came: the room skewed heavily AI-native. 218 attendees came from AI-enabled organizations (AI used for efficiency gains), 149 from AI-native ones (companies built around AI), 126 from AI-first organizations (AI core to product and team structure), and 40 from AI-aware companies still learning. 273 companies had AI products to showcase; 331 were actively deploying AI agents (vs 35 with no plans to deploy). ARR coverage was barbell-shaped — 111 attendees from $1M–$5M companies, 72 from $10M–$20M, and 75 from $100M+ companies. The Austin (53), San Francisco (52), New York (34), San Jose (17), and Toronto (14) headquarters dominated.
FAQ
Frequently asked about SaaStock USA 2026.
When was SaaStock USA 2026?
SaaStock USA 2026 took place April 15–16, 2026 at the Palmer Events Center in Austin, Texas, with the Investock investor pre-event on Tuesday April 14, 2026. The main conference theme was "Where AI meets ARR."
How many people attended SaaStock USA 2026?
935 attendees registered for SaaStock USA 2026 — from 822 unique organizations across 27 countries. The mix included 164 founders, 85 C-level operators, 58 VPs, 63 directors, and 79 active investors (26 VC firms, 16 PE firms, 4 angel investors, and a mix of investment banks, corporate ventures, and family offices). 1,378 confirmed 1:1 meetings ran on the matchmaking platform at an 85% acceptance rate, plus 122 attendees joined Tabletalks peer roundtables.
Is SaaStock USA an AI conference?
SaaStock USA 2026 ran under the "Where AI meets ARR" theme. Of the 935 attendees, 149 came from AI-native companies (companies built around AI), 126 from AI-first organizations (AI core to product and team structure), 218 from AI-enabled companies (AI used for efficiency gains), and 40 from AI-aware companies still in the experimentation phase. 273 of the represented companies have AI products to showcase, and 331 were actively deploying AI agents at the time of the conference (versus 35 with no plans to deploy).
Who spoke at SaaStock USA 2026?
Featured keynotes at SaaStock USA 2026 included Nathan Latka (Founder & CEO, Founderpath) on nine underground AI tactics, Kady Srinivasan (CMO, Freshworks) on marketing as the revenue machine, Krish Ramineni (Co-founder & CEO, Fireflies AI) on scaling AI agents to millions of users, Adam Robinson (Founder & CEO, RB2B) on building an autonomous business to $10M ARR with three FTEs, Colin Nederkoorn (Founder & CEO, Customer.io) on the $0-to-$100M ARR thirteen-year arc, and Richard White (Founder & CEO, Fathom) on building a new market leader. The full speaker roster includes more than 50 founders, CMOs, CROs, CFOs, and investors.
What was the theme of SaaStock USA 2026?
"Where AI meets ARR" — SaaStock USA 2026 was positioned around AI-native operating models, AI-in-revenue-motion playbooks, and the finance/ops implications of building SaaS in the agentic era.
What programs ran at SaaStock USA 2026?
Three named programs ran at SaaStock USA 2026: Founderpath Center Stage (the mainstage track), GTM Track (AI in sales and marketing), and CFO Forum (hosted by Sage Intacct). Plus Investock (investor pre-event on April 14), the Global Pitch Competition (semifinals on GTM Track April 15, grand final on Founderpath Center Stage April 16), the Meetup matchmaking floor (12,000+ 13-minute double-opt-in meetings), and Tabletalks peer roundtables.
Where was SaaStock USA 2026 held?
SaaStock USA 2026 was held at the Palmer Events Center, 900 Barton Springs Rd, Austin, Texas — the same venue as SaaStock USA 2024 and 2025.
Who sponsored SaaStock USA 2026?
Founderpath was the naming rights sponsor (Founderpath Center Stage). Sage Intacct hosted the CFO Forum. The Welcome Party was co-hosted by Deel and FullEnrich. Multiplier was the Wi-Fi sponsor. Confirmed partners and exhibitors included Akamai, Airwallex, Aleph, Amplemarket, Boast, Carta, Cleverbridge, Consero, Embarc Advisors, FE International, GoCardless, Hapily, IDA Ireland, Justworks, Kuno Creative, Light, Paddle, RCKT, Reach, Scrut, Singulate, TaxCloud, Ten Speed, Trava, Tremendous, Unify, and Younium.
See also
