Alex Theuma
How HubSpot Broke a Year-Long Traffic Plateau by Upending the Editorial Strategy
On this bonus episode of the show, we bring you the keynote that [...]
GrowthSaaStock Blog
SaaStock Blog
918 imported articles from the SaaStock WordPress archive, rebuilt as static Next.js content.
Jen Hoffman
29 Latin American SaaS Superstars
In preparation for SaaStock LatAm, we looked at what the vast continent has brewed beyond hefty IPOs, asked local friends such as Diego Gomes, CEO of Rock Content and Patrick Arippol, Managing Director of Early-Stage Investments in DGF Investimentos which are the companies they are really excited about and came up with a list of 27 Latin American SaaS superstars. Trailblazing through their home continent, venturing successfully onto the world scene and changing from on-premise software to SaaS, these companies could have a postal code in any SaaS hotspot in the world.
SaaStock Events
Alex Theuma
Setting up for early success as a SaaS startup
On this week’s podcast, we talk with Cristina Vila, Founder of Cledara, which [...]
Startups
Alex Theuma
We are landing in Hong Kong for SaaStock Asia 2019
We are super excited to announce that SaaStock Asia, taking place in Hong [...]
Growth
Alex Theuma
5 strategies to become a great SaaS CEO
Advice on CEO challenges such as hiring, translating company vision to the team, and retaining great people, all the way to making better decisions as company leaders and staying resilient throughout the journey, taken straight from the popular SaaS.City bootcamp on becoming a great CEO.
Growth
Alex Theuma
Folding with grace: the story of WeDelight
The Struggle is a new subseries of the SaaS Revolution Show where we [...]
Traction
Alex Theuma
3 key strategies of hiring for hypergrowth
On this short bonus episode, we take you back to our podcast stage [...]
Scale
Alex Theuma
The 6 pillars of effective content marketing
This week’s guest, hailing all the way from Brazil, is Diego Gomes, CEO of content marketing platform and SaaS-enabled marketplace Rock Content. Alex and Diego talk about the content marketing strategy the company has executed for their blog to reach 2 million unique visits and 50K new subscribers each month. and help the company on the way to $12mm ARR.
Growth
Alex Theuma
The case for not [just] giving away free tickets to women
This article is the somewhat modified talk I just gave at the SaaS [...]
Diversity & Inclusion
Alex Theuma
SaaStock is bringing its world-class SaaS conference to São Paulo in 2019
We are super excited to announce that SaaStock LatAm, taking place in São [...]
Growth
Alex Theuma
AgoraPulse: An 18-year, epic struggle to $5m ARR
Our guest on the second episode of the Struggle is Emeric Ernoult, CEO [...]
Growth
Alex Theuma
The role of the CMO: Tech, trends, transitions
On this week’s episode of the SaaS Revolution Show, we take you back [...]
Scale
Alex Theuma
A guide to not f***ing up company culture with Kirsti Grant
What does it take to create and keep a great company culture? Kirsti Grant, Co-founder of Populate and HOP Ventures has been aiming to answer that and has a guide on how not to destroy company culture. All starts with strategic alignment.
Growth
Alex Theuma
How to make better decisions while scaling and growing a SaaS company
On this week’s episode, we bring you another great speaker we will host at SaaStock Oceania – Ashik Ahmed, CEO and CTO of Deputy. Ashik will talk about the shit he wishes he knew as he was growing the company. One of the central themes in that is the learning curve in making better decisions, which is the subject of this week’s podcast.
Growth
Alex Theuma
The SaaStock team went to five events in a week and is back to report
Team SaaStock just attended 5 seperate events all within the same week. Here is what we picked up, wearing as versatile hats as event organisers, content creators, agenda builders and lovers of SaaS
SaaStock News
Alex Theuma
How to hire executives by scrapping the Silicon Valley playbook
The latest guest on the SaaS Revolution Show is Alex Fala, CEO of New Zealand company Vend. One of the speakers at SaaStock Oceania, which takes place on December 6th in Sydney, he gives a taster of the topic he will cover extensively at the event: how to hire executives without using the Silicon Valley playbook, which Alex deems irrelevant unless you are the hottest company in the Bay area.
Scale
Alex Theuma
How to run a growth-minded team with Kieran Flanagan
Every company hits growth ceilings. Scaling is about breaking through them. And it often comes down to the people on your team. In his talk at SaaStock18, Kieran Flanagan, VP Marketing/Growth at HubSpot, shares how he hires growth-minded people by using Linkedin in a smart way, how he plots initiatives in a graph to decide what to do, and how he divides his time between channels that grow and those which don’t.
Growth
Alex Theuma
How to find Go-to-market fit and grow exponentially
On the latest episode of the SaaS Revolution Show, we host Tae Hea Nahm, co-founding Managing Director of Storm Ventures. We talk about frameworks for a successful growth and in particular the search for Go-to-market fit, as well as more personal challenges associated with growing a company, namely the change of responsibilities that the CEO and VP will undergo and the loneliness that every CEO inevitably will have to face and how to counteract that.
GrowthAlex Theuma
Taking over Brazil SaaS Forum and introducing SaaStock LatAm
We are super excited to announce that the founders of Brazil SaaS Forum have formally given us the keys to the house. We will be taking their incredible foundation, and venture into the beautiful continent for the very first time to carry the work of connecting and supporting the SaaS community in Latin America. We will be back on April 23-24, 2019 to Sao Paulo to bring 200+ founders, executives and investors together.
SaaStock EventsAlex Theuma
Cancer, hardship, and the f*ckery of being a SaaS founder
Known mainly for his super actionable talks on pricing and metrics, in this talk from SaaStock18 Patrick Campbell focuses on two rarely talked about topics: the dilemmas and pitfalls of having part-time SaaS co-founders and dealing with a serious illness. This is a short write up from his session.
GrowthAlex Theuma
The Struggle: Bootstrapping from $0 to $50 in MRR in just 4 years
The first guest on our new series, The Struggle, is Clay Smith, CEO and co-founder of Akita. Started five years ago as part of the Launchpad program at NDRC in Dublin, the company earned its first 50 dollars in revenue last year. As Clay puts it, they became ramen profitable. The instant kind.
TractionAlex Theuma
Who is the Best B2B SaaS Startup of 2018?
This year, as part of SaaStock18, we embarked on a mission to find the Best B2B SaaS Startup of 2018. To help us find it and give it as much value as possible, we partnered with Zendesk, Frontline Ventures, Voxbone, ProfitWell and Slack, without whose help none of this would be possible. So how did it all go?
SaaStock EventsAlex Theuma
Enabling sales to be your secret weapon
Most companies think that in order not to survive fierce competition they need to focus on the product. They need to offer the best product on the market. But really what you should be thinking about is: How are you going to beat your competitors to market? It won’t be a certain feature or functionality. The truth is that your product probably won’t sell itself. In this day and age, your sales team is your key differentiator. Stan Massueras, EMEA Sales Director Intercom at SaaStock18.
ScaleAlex Theuma
10 key lessons SaaStock18 attendees picked up
This year we have a particularly great roster of write-ups about SaaStock18, all filled with lessons, experiences and kind words. Thanks for everyone who took the time to write their impressions and share with the community. Here are 10 lessons we extracted from them.
GrowthAlex Theuma
The role of the CEO in scaling to $250 Million
During SaaStock18, alongside three tracks and a Startup Pitch stage, we ran a [...]
ScaleAlex Theuma
Ten lessons Vivek Sharma learned growing past $40mm in ARR
Vivek Sharma co-founded Movable Ink in 2010 and has led the company through rapid growth to a leading market position with 200+ employees serving 500 of the most innovative consumer brands. Movable Ink recently crossed $40M in ARR and at the SaaStock18 stage, Vivek Sharma shared 10 biggest lessons, neatly summarised in this short write up.
Scale
Alex Theuma
How to create diverse and inclusive organisations
On this week’s episode, we host one the SaaStock Oceania speakers – Dale Clareburt, CEO and Co-founder of Weirdly to talk about diversity and inclusion.
GrowthAlex Theuma
We are uniting the community of SaaS trailblazers in more ways in 2019
Fostering an ambassador program to fuel SaaStock Local events, a full-blown roster of SaaStock conferences on 5 continents and a video-on-demand product are all in the works for the next 12 months when SaaStock19 returns to Dublin on October 14-16, 2019. Ticket already available.
GrowthAlex Theuma
SaaStock Live: Day 2
SaaStock Day 2 Wednesday 17 October You can’t be everywhere at once. That’s [...]
Growth
Alex Theuma
SaaStock Live: Day 1
SaaStock Day 1 Tuesday 16 October You can’t be everywhere at once. That’s [...]
Growth
Alex Theuma
SaaStock Live 2018: SaaS.City
Monday 15 October You can’t be everywhere at once. That’s why we’ve created [...]
Hiring & Culture
Alex Theuma
5 happenings not to miss at SaaStock18
With just 3 days to go until SaaStock18 and what feels like a [...]
SaaStock Events
Alex Theuma
The content marketing playbook of Eric Siu
With SaaStock18 around the corner, we want to get you even more excited [...]
Growth
Alex Theuma
The SaaS Irish mafia at SaaStock18
SaaStock was born and raised as a conference on these shores and it’s always key to pay special tribute to our very own SaaS Irish mafia that travels the shortest distance and punches above its weight. Founders, executives, investors and all-round sound individuals are all joining us and we are excited to welcome them. Come see them on the stage, meet them in the investor zone, or chat with them in one of our many parties. Here is a list of 18 of them:
SaaStock Events
Alex Theuma
What’s the Craic at SaaStock?
Craic, as we like to call fun in Ireland, has a prominent spot on the agenda. Yes, that does involve partying and the occasional Guinness or two. But because everyone has a different definition of fun, it involves much more.
SaaStock Events
Alex Theuma
Grey suits are no longer your buyer: the new consumer of SaaS by Draper Esprit
Millennials and digital natives now make the bulk of the workforce and control an ever-larger share of software spend. Those workers come with high user experience expectations built upon the consumer side: they think of their interactions with products such as the iPhone, Uber, Facebook, and Airbnb and transfer those expectations to the technology they use in the enterprise. So what does this mean for SaaS startups today?
Funding & Investment