April Dunford

Keynotes

April Dunford keynotes at SaaStock

1. How to Build a Game-Changing Sales Pitch with April Dunford, Ambient Strategy at SaaStock USA 2024

   SaaStock USA 2024 · Austin · Keynote · 726 YouTube views

   Founder & CEO, Ambient Strategy (at the time of the talk)

   From the transcript

   Thanks for coming. Today I'm going to teach you something about selling — hopefully you find it useful. Hands up: how many people here think selling is hard? A lot of you. Some people are like, "No, it's easy — I sell all day." Those people are lying, generally. I actually want to turn it around a little bit and think about it from the customer's perspective. I'm going to say something that may be a little controversial: I think buying is hard. Sometimes people look at me like, "No, that's calle…

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2. How to Build a Game-Changing Sales Pitch with April Dunford

   SaaStock Europe 2023 · Dublin · Keynote · 5.6K YouTube views

   Founder & CEO, Ambient Strategy (at the time of the talk)

   From the transcript

   Many Canadians who would have thought hello how's everybody doing. It's so great to be here thank you for sticking around to listen to a talk about sales nobody likes sales. But it's good for you how many people here think selling is hard hands up little showy hands y. So Liars. So many people are no I've got. It's easy selling is easy I've got it most of us think selling is hard I come from the product. Side of the house most of the founders that I work with come from the product side of the ho…

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3. How to Craft a Story That Sells, April Dunford founder at Ambient Strategy

   SaaStock Remote 2022 · Online · Keynote · 755 YouTube views

   Founder, Ambient Strategy (at the time of the talk)

   From the transcript

   Today I'm going to talk to you about how to craft a story that sells. Here's something in B2B sales that is absolutely true and we almost never talk about it: your buyers have never bought a solution like yours before. Think about how a purchase process actually happens. The boss says, "We've got to stop doing CRM on a bunch of spreadsheets. Douglas, get out there, figure out what CRMs are out there, come back with a recommendation. We're going to buy one." What does Douglas do? He panics. He do…

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4. When Product Market Fit does not equal Growth - April Dunford

   SaaStock Europe 2019 · Dublin · Keynote · 1.5K YouTube views

   Positioning Consultant & Author, Independent (at the time of the talk)

   From the transcript

   I want to talk about product-market fit and how it relates to growth. As startups, we all fundamentally want to grow, so we're all looking for a pathway to scalable, repeatable sales. At the same time, we know that scaling too soon doesn't work — and in fact, sometimes it can be downright dangerous. We have a set of really fundamental assumptions that we need to validate before we can efficiently and effectively step on the gas. So how do we know when to step on the gas? One idea is: we know we…

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Other appearances

Other SaaStock appearances by April Dunford

1. How to Stand Out in Noisy Markets - Strategic Positioning with April Dunford

   SaaStock USA 2024 · Austin

   Founder & CEO, Ambient Strategy (at the time of the talk)

2. Using Strategic Posititioning to Unlock Growth in Noisy Markets

   SaaStock Europe 2023 · Dublin · 20m keynote & 5m Q&A

   Founder & CEO, Ambient Strategy (at the time of the talk)

   From the transcript

   TBC

All appearances

Every SaaStock appearance by April Dunford

FAQ

Frequently asked about April Dunford

• Who is April Dunford?

  April Dunford, Founder & CEO at Ambient Strategy has made 6 SaaStock appearances between 2019 and 2024, speaking at SaaStock USA 2024, SaaStock Europe 2023, SaaStock Remote 2022, and SaaStock Europe 2019. Talks include "How to Build a Game-Changing Sales Pitch with April Dunford, Ambient Strategy at SaaStock USA 2024", "How to Stand Out in Noisy Markets - Strategic Positioning with April Dunford", "How to Build a Game-Changing Sales Pitch with April Dunford". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by April Dunford.

• How many times has April Dunford spoken at SaaStock?

  April Dunford has spoken at SaaStock 6 times between 2019–2024 — including 4 keynotes, 0 fireside chats and panels, and 0 podcast interviews.

• What did April Dunford speak about at SaaStock?

  "How to Build a Game-Changing Sales Pitch with April Dunford, Ambient Strategy at SaaStock USA 2024" at SaaStock USA 2024; "How to Stand Out in Noisy Markets - Strategic Positioning with April Dunford" at SaaStock USA 2024; "How to Build a Game-Changing Sales Pitch with April Dunford" at SaaStock Europe 2023; "Using Strategic Posititioning to Unlock Growth in Noisy Markets" at SaaStock Europe 2023; "How to Craft a Story That Sells, April Dunford founder at Ambient Strategy" at SaaStock Remote 2022; "When Product Market Fit does not equal Growth - April Dunford" at SaaStock Europe 2019

• What is April Dunford's most-watched SaaStock talk?

  "How to Build a Game-Changing Sales Pitch with April Dunford" delivered at SaaStock Europe 2023 has 5,614 YouTube views.