Alison Murdock

Keynotes

Alison Murdock keynotes at SaaStock

1. SaaS marketing: How to build a brand that generates demand [Alison Murdock, live at SaaStock 2019]

   SaaStock Europe 2019 · Dublin · Keynote · 4.4K YouTube views

   CMO, SocialChorus (at the time of the talk)

   From the transcript

   Well, hello everybody. Welcome — this is my first time at SaaStock, and I'm really excited to be here. My talk is a little bit less quant and a little bit more qual. What I mean by that is talking about how you can balance building your brand for the long term while also hitting your demand goals. How many of you are currently selling to the enterprise — so companies larger than 3,000? About half the room, and how many of you are planning to sell to the enterprise eventually, once you get your s…

   Watch the full talk on YouTube

Fireside chats & panels

Alison Murdock fireside chats and panels

1. Lessons From The Trenches: How To Grow in a Down Economy

   SaaStock USA 2023 · Austin · Fireside Chat · 37 YouTube views

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   Tell us a little bit about your background and your company. At what stage are you buying them? Have they received a bunch of funding, or are they typically bootstrapped? Do you bring a team on to work with them? That's really interesting — you're sort of training up your core people with different experiences. Well, let's talk about the world we're in now, which is not a pretty one. Out of curiosity, for everyone here — how many people are thinking about saving money or reducing their budget on…

   Watch the full talk on YouTube

Other appearances

Other SaaStock appearances by Alison Murdock

1. A Positioning & Messaging Masterclass: Leveling-Up Your Marketing ROI

   SaaStock USA 2024 · Austin

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

2. Growth Stage Opening from Stage MC, Alison Murdock!

   SaaStock USA 2024 · Austin · MC Address

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   Your Growth Stage MC, Alison Murdock, Founder & Chief Marketer of Trusted CMO opens the show for Day 1. Get involved by asking the questions you need answers to, make new connections for your network and soak up the impactful content delivered by our SaaS experts on the Growth Stage!

3. The Growth Stage Opening Ahead of Day 2!

   SaaStock USA 2024 · Austin · MC Address

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   The Growth Stage reopens for Day 2, ahead of an agenda packed with world-class content and speakers!

4. Inside a Multi-Million Acquisition - Backstory on How Beamer and Userflow Joined Hands

   SaaStock USA 2024 · Austin · Fireside

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   What goes on behind the scenes during an acquisition? Let's find out. Beamer's recent multi-million-dollar acquisition of Userflow, has shaken up the product management landscape. A journey which began at SaaStock USA 2023, where the connection was established between Satya Ganni (CEO of Beamer) and Esben Friis-Jensen (Co-founder, Userflow) resulted in a deal that sees them join forces to solidify their position as a leading provider in the no-code product engagement market. With bullish sentiment for this space and market growth forecasted to reach $29B by 2030 [Gartner], join us to hear the ins and outs of the acquisition and why the best is still to come.

5. Live Debate: Predicting The Future of Sales Performance & Efficiency

   SaaStock USA 2024 · Austin · Live Debate

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   Is your sales performance and efficiency up to scratch? The future of selling has changed but there's one thing we know for certain, an average sales cycle garners average results. So, how should you be levelling up your approach, activity and automation? To hear the answers, join this live debate as we uncover what changes you could need to make today to land bigger deals and better results in the near future.

6. How NOT to Build a Startup - 5 Mistakes to Avoid

   SaaStock USA 2024 · Austin · Fireside

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   We all hear of the pitfalls, common mistakes and warning signs as a startup grows - some are trivial and some can save the painful hindsight. Hear from founders themselves as they share key mistakes to actually avoid and the traps you definitely don't want to fall into when building a startup.

7. The Growth Stage Opening! Alison Murdock Opens The Show For Day 1.

   SaaStock Europe 2023 · Dublin · MC Address

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   Founder & Chief Marketer of Trusted CMO, Alison Murdock gets things underway on the Growth Stage!

8. The Growth Stage Returns! Alison Murdock Opens The Show for Day 2.

   SaaStock Europe 2023 · Dublin · MC Address

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   The Growth Stage reopens for the final day!

9. Lessons From The Trenches: How To Grow in a Down Economy

   SaaStock USA 2023 · Austin · Fireside

   Founder & Chief Marketer, Trusted CMO (at the time of the talk)

   From the transcript

   There aren't many SaaS companies who are able to innovate, pivot or grow their way through a down economy - not at least without a scar or two. So when the headwinds are strong, how can you level up during a slowdown? Whilst there isn't a cheat sheet with all of the answers, there are invaluable lessons from the trenches that can significantly improve your odds. From optimizing processes, smarter decision making to doubling down, SaaS veteran Sujan Patel takes the stage to share his top priorities to weather the storm.

10. MC Closing Address

    SaaStock USA 2023 · Austin · MC address

    Founder & Chief Marketer, Trusted CMO (at the time of the talk)

    From the transcript

    Closing address from Alison Murdock, Founder & Chief Marketer at Trusted CMO.

All appearances

Every SaaStock appearance by Alison Murdock

FAQ

Frequently asked about Alison Murdock

• Who is Alison Murdock?

  Alison Murdock, Founder & Chief Marketer at Trusted CMO has made 12 SaaStock appearances between 2019 and 2024, speaking at SaaStock USA 2024, SaaStock USA 2023, SaaStock Europe 2023, and SaaStock Europe 2019. Talks include "A Positioning & Messaging Masterclass: Leveling-Up Your Marketing ROI", "Growth Stage Opening from Stage MC, Alison Murdock!", "The Growth Stage Opening Ahead of Day 2!". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Alison Murdock.

• How many times has Alison Murdock spoken at SaaStock?

  Alison Murdock has spoken at SaaStock 12 times between 2019–2024 — including 1 keynote, 1 fireside chat or panel, and 0 podcast interviews.

• What did Alison Murdock speak about at SaaStock?

  "A Positioning & Messaging Masterclass: Leveling-Up Your Marketing ROI" at SaaStock USA 2024; "Growth Stage Opening from Stage MC, Alison Murdock!" at SaaStock USA 2024; "The Growth Stage Opening Ahead of Day 2!" at SaaStock USA 2024; "Inside a Multi-Million Acquisition - Backstory on How Beamer and Userflow Joined Hands" at SaaStock USA 2024; "Live Debate: Predicting The Future of Sales Performance & Efficiency" at SaaStock USA 2024; "How NOT to Build a Startup - 5 Mistakes to Avoid" at SaaStock USA 2024; "Lessons From The Trenches: How To Grow in a Down Economy" at SaaStock USA 2023; "The Growth Stage Opening! Alison Murdock Opens The Show For Day 1." at SaaStock Europe 2023; "The Growth Stage Returns! Alison Murdock Opens The Show for Day 2." at SaaStock Europe 2023; "Lessons From The Trenches: How To Grow in a Down Economy" at SaaStock USA 2023; "MC Closing Address" at SaaStock USA 2023; "SaaS marketing: How to build a brand that generates demand [Alison Murdock, live at SaaStock 2019]" at SaaStock Europe 2019

• What is Alison Murdock's most-watched SaaStock talk?

  "SaaS marketing: How to build a brand that generates demand [Alison Murdock, live at SaaStock 2019]" delivered at SaaStock Europe 2019 has 4,400 YouTube views.