SaaStock speaker
Patrick Campbell
Founder / CEOFounder & CEO ProfitWell / CSO Paddle, ProfitWell / Paddle
- Appearances
- 4
- Years
- 2016–2022
- Main stage
- 4
- YouTube views
- 154,264
Patrick Campbell, Founder & CEO ProfitWell / CSO Paddle at ProfitWell / Paddle has made 4 SaaStock appearances between 2016 and 2022, speaking at SaaStock Europe 2022, SaaStock Europe 2019, SaaStock Europe 2017, and SaaStock Europe 2016. Talks include "Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme", "How to build a SaaS business that outlives you - Patrick Campbell [live from SaaStock 2019)", "The State of SaaS - Lessons From Over 6K Companies". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Patrick Campbell.
Most-watched talk
Lessons Learned from 3000 SaaS Companies - Partrick | SaaS Conferences - Dublin | SaaStock 2016
Keynote · SaaStock Europe 2016 · Dublin · 147K YouTube views
How's everyone doing? I think a panel is standing between you and lunch, so I'm anticipating a lot of angry faces in the next half hour. I'm Patrick Campbell. I'm the CEO of Price Intelligently, which is the pricing strategy software and services company. We work with companies like Atlassian, Lyft, Hubspot, Wistia, and others. What I'm here to share with you today are some lessons we've learned from working with and analyzing over three thousand SaaS companies. I want to start with something th…
About Patrick Campbell
Who is Patrick Campbell?
Patrick Campbell is the founder of ProfitWell, the subscription analytics and pricing company that became one of the most trusted sources of data on how SaaS businesses actually grow. Before turning to software, Campbell built a reputation as the industry's go-to voice on pricing and monetization — the parts of the SaaS model most founders underinvest in.
ProfitWell started life as Price Intelligently, a pricing strategy software and services company working with names like Atlassian, Lyft, HubSpot, and Wistia. From that vantage point Campbell and his team analyzed thousands of subscription companies, turning hard-won benchmark data into the practical playbooks he is known for sharing on stage.
Campbell is a recurring SaaStock keynote speaker, appearing from 2016 through 2022. Across those talks he has covered the state of SaaS, pricing and retention, the case for bootstrapping over venture capital, and the often-overlooked work of building a founder who can outlast the company. This page collects every recorded SaaStock keynote featuring Patrick Campbell, with transcripts.
About ProfitWell
ProfitWell, originally launched as Price Intelligently, is a subscription analytics and pricing strategy company. Its core products help SaaS and subscription businesses measure the metrics that matter most — recurring revenue, retention, churn, and unit economics — and turn that data into better pricing and monetization decisions.
The company built its authority on data. By working with and analyzing thousands of SaaS companies, ProfitWell amassed one of the largest benchmark datasets in the industry, which fed both its free metrics tooling and its pricing strategy work for clients like Atlassian, Lyft, HubSpot, and Wistia.
In 2022, ProfitWell was acquired by Paddle, the payments and billing infrastructure platform for SaaS. Following the acquisition Campbell took on a strategy role at Paddle, folding ProfitWell's subscription analytics and pricing expertise into Paddle's broader monetization stack.
Key lessons from Patrick Campbell's talks
The resource-constrained have the most to teach. In his 2022 keynote on bootstrapping versus venture capital, Campbell's argument is that the discipline forced on companies without a war chest — sharper pricing, tighter retention, real unit economics — is exactly the discipline every SaaS business should adopt, funded or not.
Pricing and monetization are the underused growth lever. Across his Price Intelligently and ProfitWell talks, Campbell returns to the same point: founders obsess over acquisition while leaving monetization untouched, even though small, deliberate pricing changes compound across the entire customer base.
Let data, not gut, set the benchmark. Having analyzed thousands of subscription companies, Campbell uses that dataset to ground claims about churn, retention, and pricing in real numbers rather than anecdote — encouraging founders to measure their own metrics against the wider market before deciding what to fix.
Work on the founder, not just the company. In his 2019 keynote, Campbell shifts the focus from optimizing the business to optimizing the person running it, arguing that the long-term health of a SaaS company is inseparable from the health and growth of its founder.
Company
ProfitWell — at a glance
| Company | ProfitWell (formerly Price Intelligently) |
|---|---|
| Founder | Patrick Campbell |
| Category | Subscription analytics & pricing strategy |
| Customers | Atlassian, Lyft, HubSpot, Wistia, and others (per his 2016 talk) |
| Acquired by | Paddle (2022) |
Figures are drawn from Patrick Campbell's SaaStock talks and public company information.
Topics covered
What Patrick Campbell speaks about
- SaaS pricing
- Monetization
- Subscription metrics
- Retention & churn
- Bootstrapping vs VC
- Pricing strategy
- Founder mindset
- State of SaaS
In their words
Top quotes from Patrick Campbell
“We are going to talk about what the most resource-constrained among us can teach the rest of us.”
— SaaStock Europe 2022
“What we're going to unpack is really working on you as a founder, an executive, or just a human being in this big bad world of SaaS.”
— SaaStock Europe 2019
Keynotes
Patrick Campbell keynotes at SaaStock
Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme
SaaStock Europe 2022 · Dublin · Keynote · 2.0K YouTube views
Founder & CEO ProfitWell / CSO Paddle, ProfitWell / Paddle (at the time of the talk)
From the transcript
How's everybody doing? SaaStock — feeling good? We're about a quarter of the way through the conference. There's 75 percent to go, and that's either terrifying or amazing, depending on how you look at it. We are going to talk about what the most resource-constrained among us can teach the rest of us. I know what a lot of you are thinking: your business is great, you're amazing, everything is fine — why do you need to learn anything? Let me set the stage before we get into more about myself and w…
How to build a SaaS business that outlives you - Patrick Campbell [live from SaaStock 2019)
SaaStock Europe 2019 · Dublin · Keynote · 1.9K YouTube views
CEO, ProfitWell (at the time of the talk)
From the transcript
Today is going to be all about you. We talk a lot at these conferences — we get a lot of really great content about how to optimize your company, how to optimize your team under these circumstances or those circumstances. But for at least the next 20 minutes, what we're going to unpack is really working on you as a founder, an executive, or just a human being in this big bad world of SaaS. The reason this is so important is that if you really think about your company — or at least what I've lear…
The State of SaaS - Lessons From Over 6K Companies
SaaStock Europe 2017 · Dublin · Keynote · 3.5K YouTube views
Founder & CEO, Price Intelligently (at the time of the talk)
From the transcript
After every Steli talk i don't smoke but i feel i need a cigarette. Because it's just so intense it's great unfortunately I'm a little different than Steli I'm not less interesting oh okay I won't tell us tell you that. But not less interesting hopefully but definitely a little bit of a different tempo and today what we're really going to talk about as. We have some folks filtering in and filtering out here is not quite SaaS pricing. But we're gonna dig into SaaS in general and really we're goin…
Lessons Learned from 3000 SaaS Companies - Partrick | SaaS Conferences - Dublin | SaaStock 2016
SaaStock Europe 2016 · Dublin · Keynote · 147K YouTube views
Founder & CEO, ProfitWell (at the time of the talk)
From the transcript
How's everyone doing? I think a panel is standing between you and lunch, so I'm anticipating a lot of angry faces in the next half hour. I'm Patrick Campbell. I'm the CEO of Price Intelligently, which is the pricing strategy software and services company. We work with companies like Atlassian, Lyft, Hubspot, Wistia, and others. What I'm here to share with you today are some lessons we've learned from working with and analyzing over three thousand SaaS companies. I want to start with something th…
All appearances
Every SaaStock appearance by Patrick Campbell
| Year | Conference | Talk | Format |
|---|---|---|---|
| 2022 | SaaStock Europe 2022 · Dublin | Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme | Keynote |
| 2019 | SaaStock Europe 2019 · Dublin | How to build a SaaS business that outlives you - Patrick Campbell [live from SaaStock 2019) | Keynote |
| 2017 | SaaStock Europe 2017 · Dublin | The State of SaaS - Lessons From Over 6K Companies | Keynote |
| 2016 | SaaStock Europe 2016 · Dublin | Lessons Learned from 3000 SaaS Companies - Partrick | SaaS Conferences - Dublin | SaaStock 2016 | Keynote |
FAQ
Frequently asked about Patrick Campbell
Who is Patrick Campbell?
Patrick Campbell, Founder & CEO ProfitWell / CSO Paddle at ProfitWell / Paddle has made 4 SaaStock appearances between 2016 and 2022, speaking at SaaStock Europe 2022, SaaStock Europe 2019, SaaStock Europe 2017, and SaaStock Europe 2016. Talks include "Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme", "How to build a SaaS business that outlives you - Patrick Campbell [live from SaaStock 2019)", "The State of SaaS - Lessons From Over 6K Companies". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Patrick Campbell.
How many times has Patrick Campbell spoken at SaaStock?
Patrick Campbell has spoken at SaaStock 4 times between 2016–2022 — including 4 keynotes, 0 fireside chats and panels, and 0 podcast interviews.
What did Patrick Campbell speak about at SaaStock?
"Bootstrapping vs VC Backed: Why Patrick Campbell Thinks Bootstrapping Reigns Supreme" at SaaStock Europe 2022; "How to build a SaaS business that outlives you - Patrick Campbell [live from SaaStock 2019)" at SaaStock Europe 2019; "The State of SaaS - Lessons From Over 6K Companies" at SaaStock Europe 2017; "Lessons Learned from 3000 SaaS Companies - Partrick | SaaS Conferences - Dublin | SaaStock 2016" at SaaStock Europe 2016
What is Patrick Campbell's most-watched SaaStock talk?
"Lessons Learned from 3000 SaaS Companies - Partrick | SaaS Conferences - Dublin | SaaStock 2016" delivered at SaaStock Europe 2016 has 146,886 YouTube views.