SaaStock speaker
Lidia Luttin
OperatorVP Marketing, Bynder
- Appearances
- 1
- Years
- 2017
- Main stage
- 1
- YouTube views
- 120
Lidia Luttin, VP Marketing at Bynder has made 1 SaaStock appearance between 2017, speaking at SaaStock Europe 2017. Talks include "Staying On Brand Whilst Scaling Up". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Lidia Luttin.
Most-watched talk
Staying On Brand Whilst Scaling Up
Panel · SaaStock Europe 2017 · Dublin · 120 YouTube views
I'm Lidia Luttin, VP of Marketing at Bynder. At Bynder, brand is very meta because we sell brand management software. Our customers expect us to have an exceptional brand, because that's literally what we're selling. So we feel the pressure acutely. One thing I've found is that brand consistency requires infrastructure. It's not enough to have brand guidelines in a PDF. You need systems — actual brand management systems — that make it easy for everyone in the company to use the right logo, the r…
Fireside chats & panels
Lidia Luttin fireside chats and panels
Staying On Brand Whilst Scaling Up
SaaStock Europe 2017 · Dublin · Panel · 120 YouTube views
VP Marketing, Bynder (at the time of the talk)
From the transcript
I'm Lidia Luttin, VP of Marketing at Bynder. At Bynder, brand is very meta because we sell brand management software. Our customers expect us to have an exceptional brand, because that's literally what we're selling. So we feel the pressure acutely. One thing I've found is that brand consistency requires infrastructure. It's not enough to have brand guidelines in a PDF. You need systems — actual brand management systems — that make it easy for everyone in the company to use the right logo, the r…
All appearances
Every SaaStock appearance by Lidia Luttin
| Year | Conference | Talk | Format |
|---|---|---|---|
| 2017 | SaaStock Europe 2017 · Dublin | Staying On Brand Whilst Scaling Up | Panel |
FAQ
Frequently asked about Lidia Luttin
Who is Lidia Luttin?
Lidia Luttin, VP Marketing at Bynder has made 1 SaaStock appearance between 2017, speaking at SaaStock Europe 2017. Talks include "Staying On Brand Whilst Scaling Up". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Lidia Luttin.
How many times has Lidia Luttin spoken at SaaStock?
Lidia Luttin has spoken at SaaStock 1 time between 2017 — including 0 keynotes, 1 fireside chat or panel, and 0 podcast interviews.
What did Lidia Luttin speak about at SaaStock?
"Staying On Brand Whilst Scaling Up" at SaaStock Europe 2017
What is Lidia Luttin's most-watched SaaStock talk?
"Staying On Brand Whilst Scaling Up" delivered at SaaStock Europe 2017 has 120 YouTube views.