SaaStock speaker
Kelly O'Connell
OperatorSVP Product Strategy, ActiveCampaign
- Appearances
- 3
- Years
- 2023–2024
- Main stage
- 3
- YouTube views
- 422
Kelly O'Connell, SVP Product Strategy at ActiveCampaign has made 3 SaaStock appearances between 2023 and 2024, speaking at SaaStock USA, SaaStock Europe 2023, and SaaStock USA 2023. Talks include "The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value", "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value", "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Kelly O'Connell.
Most-watched talk
The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value
Keynote · SaaStock USA · Austin · 366 YouTube views
Thank you. It is so fun to be here. This is my first SaaStock. I've had a great few days speaking with partners, customers, and I've even gotten to meet some of the ActiveCampaign team for the first time in person. I'm thrilled to be here today to talk about product-led growth — but really about fostering a culture of curiosity and experimentation to figure out what version of PLG works best for your company. At ActiveCampaign, we've been on a journey over the last year or so, returning to our r…
Keynotes
Kelly O'Connell keynotes at SaaStock
The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value
SaaStock USA · Austin · Keynote · 366 YouTube views
SVP Product Strategy, ActiveCampaign (at the time of the talk)
From the transcript
Thank you. It is so fun to be here. This is my first SaaStock. I've had a great few days speaking with partners, customers, and I've even gotten to meet some of the ActiveCampaign team for the first time in person. I'm thrilled to be here today to talk about product-led growth — but really about fostering a culture of curiosity and experimentation to figure out what version of PLG works best for your company. At ActiveCampaign, we've been on a journey over the last year or so, returning to our r…
The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value
SaaStock Europe 2023 · Dublin · Keynote · 56 YouTube views
VP of Product, ActiveCampaign (at the time of the talk)
From the transcript
It is so fun to be here. This is my first SaaStock. I've had a great few days speaking with partners, potential partners, customers, and I've even gotten to meet some of the ActiveCampaign team for the first time in person. Thrilled to be here today to talk about product-led growth, but really about fostering a culture of curiosity and experimentation to figure out what version of PLG works best for you. We've been on a journey in the last year or so at ActiveCampaign — returning to our roots of…
The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value
SaaStock USA 2023 · Austin · Keynote
SVP Product Strategy, ActiveCampaign (at the time of the talk)
From the transcript
In recent years, the term "product-led growth" has become increasingly popular, and frankly, somewhat of a buzzword. The idea is simple: instead of relying solely on traditional marketing and sales tactics to grow your business, you focus on building a powerful product that offers value to customers immediately and then they are empowered to share their excitement with others. The goal is for this customer advocacy to become what's filling your marketing funnel. While the concept of product-led growth seems straightforward, implementing it successfully doesn't happen by introducing a few new initiatives or touting it in your latest company meeting. Product-led is a structure and ideology that needs to be infused into your business' core. In this session, Kelly O'Connell from ActiveCampaign will outline how to create a product strategy that aligns to successful product-led growth, and how to make it the epicenter of all your processes.
All appearances
Every SaaStock appearance by Kelly O'Connell
| Year | Conference | Talk | Format |
|---|---|---|---|
| 2024 | SaaStock USA · Austin | The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value | Keynote |
| 2023 | SaaStock Europe 2023 · Dublin | The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value | Keynote |
| 2023 | SaaStock USA 2023 · Austin | The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value | Keynote |
FAQ
Frequently asked about Kelly O'Connell
Who is Kelly O'Connell?
Kelly O'Connell, SVP Product Strategy at ActiveCampaign has made 3 SaaStock appearances between 2023 and 2024, speaking at SaaStock USA, SaaStock Europe 2023, and SaaStock USA 2023. Talks include "The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value", "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value", "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Kelly O'Connell.
How many times has Kelly O'Connell spoken at SaaStock?
Kelly O'Connell has spoken at SaaStock 3 times between 2023–2024 — including 3 keynotes, 0 fireside chats and panels, and 0 podcast interviews.
What did Kelly O'Connell speak about at SaaStock?
"The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value" at SaaStock USA; "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value" at SaaStock Europe 2023; "The Roadmap to Successful Product-led Growth: Experimentation, Iteration & Speed to Value" at SaaStock USA 2023
What is Kelly O'Connell's most-watched SaaStock talk?
"The Roadmap to Successful Product led Growth Experimentation, Iteration & Speed to Value" delivered at SaaStock USA has 366 YouTube views.