Christine Spang

Who is Christine Spang?

Christine Spang is the Co-Founder and CEO of Pingboard, an employee experience platform built to drive engagement for distributed teams. She appeared at SaaStock USA 2023 in Austin, where she led a candid, conversational session on the connection between people, culture, and company performance. The talk was framed as a shared exploration with Vishal Sunak, CEO and founder of LinkSquares, an AI-powered contract management platform for legal teams, and the two used their complementary vantage points to dig into how organizations of every size can build durable cultures from the inside out.

Spang's perspective is rooted in the day-to-day reality of running a software company whose entire product mission is to make work feel more connected. That positions her well to speak about culture not as an abstract value statement but as something operational — something that has to be designed, measured, and reinforced, especially when teams no longer share a physical office. Her SaaStock session, titled "Power Your Growth with DEI: How to Build an Unstoppable Company Culture," treats diversity, equity, and inclusion as a growth lever rather than a compliance checkbox.

On stage she made clear that the questions facing founders are universal: how do you build an unstoppable company culture whether you are a large enterprise or an early-stage startup? Her answers draw on her own experience leading Pingboard and on the broader pattern she sees across distributed organizations. This page collects Christine Spang's recorded SaaStock talks with transcripts, so founders and operators can revisit her thinking on culture and DEI in her own words.

About Pingboard

Pingboard is an employee experience platform that drives engagement for distributed teams. In an era where remote and hybrid work have become the default for many software companies, Pingboard sits in the people-operations and employee-engagement category — software designed to help teams stay connected, understand who does what, and maintain a sense of shared culture even when colleagues are spread across cities and time zones.

The product reflects a thesis that culture is not a byproduct of being in the same room; it is something that has to be deliberately built and continuously nurtured. For distributed organizations, that means giving people tools to discover each other, build relationships, and feel a part of something larger than their individual role. Pingboard's focus on engagement speaks directly to one of the hardest problems modern founders face: keeping a workforce aligned and motivated without the informal glue that an office once provided.

At SaaStock USA 2023, Spang positioned Pingboard's mission inside a larger conversation about how diversity, equity, and inclusion shape company culture. The themes from her talk — engagement, belonging, and building cultures that scale with the business — map closely to the problems Pingboard was built to solve. For founders evaluating how to invest in their people as a competitive advantage, Pingboard offers a concrete example of a company that treats employee experience as core infrastructure rather than an afterthought.

Key lessons from Christine Spang's talks

Treat DEI as a growth engine, not a compliance exercise. The framing of Spang's SaaStock session — powering growth with DEI — argues that diversity, equity, and inclusion are tied directly to building an unstoppable company culture. Founders who approach DEI as a box to tick miss the point; the more durable view is that inclusive cultures attract better talent, retain people longer, and ultimately fuel performance.

Culture is a problem for companies of every size. Spang stressed that the work of building strong culture applies to both larger companies and smaller ones. Early-stage founders often assume culture takes care of itself, but the more useful posture is to design it intentionally from the start, before bad patterns calcify and before the team grows too large to course-correct easily.

Distributed teams need engagement by design. Pingboard exists because connection does not happen automatically when people work apart. The lesson for operators is that remote and hybrid teams require deliberate systems for engagement, visibility, and belonging — you cannot rely on hallway conversations or in-office serendipity to hold a culture together.

Learn across categories and peers. Spang built her SaaStock session as a two-way conversation with another founder operating in a very different market. The takeaway for founders is that culture-building wisdom is portable: comparing notes with peers outside your immediate vertical can surface practices that translate directly into your own company.