Alex Delivet

Who is Alex Delivet?

Alex Delivet is the founder and CEO of Collect, a bootstrapped B2B SaaS startup, and a recurring voice in the European software community. Beyond running his own company, he is the host of SaaS Connection, a French-language podcast where he interviews operators and founders about how software businesses are built and grown. As he told the SaaStock Europe 2023 audience, anyone who speaks French — or wants to learn it while listening to interesting content — can find the show on any podcast app. That dual role, as both a practitioner and an interviewer, gives Delivet an unusually wide view of the bootstrapped SaaS landscape.

Delivet's perspective is shaped by the constraints he has chosen to work within. Collect is self-funded, which means he has built the company without venture capital and without the cushion of large funding rounds. That discipline runs through everything he talks about on stage: how to grow without burning cash, how to keep headcount lean, and how to use new tools to do more with less. At SaaStock Europe 2023 he opened his session by asking the audience to imagine scaling their startup to twice its current size without hiring a single new employee — and then walked through how generative AI made that question worth taking seriously.

His SaaStock appearances span both sides of the microphone. In 2022 he sat down with Mohannad Ali, CEO of Hotjar, to dissect how that company bootstrapped its way to a major ARR milestone and toward acquisition, probing the marketing channels, pricing, and LTV-to-CAC discipline behind the growth. In 2023 he returned as a speaker in his own right to share how bootstrappers can use generative AI to scale. This page collects Alex Delivet's recorded SaaStock talks with their transcripts.

About Collect

Collect is the bootstrapped B2B SaaS company Alex Delivet founded and leads as CEO. Rather than raising outside capital, Delivet has grown the business under self-imposed constraints — keeping the team small, watching costs closely, and pushing for efficiency wherever possible. That bootstrapped DNA is the lens through which he frames almost every lesson he shares publicly, and it is what makes his SaaStock sessions resonate with other founders who are building without a large war chest.

The themes Delivet returns to map directly onto how a company like Collect has to operate. In his SaaStock Europe 2023 talk, the central provocation was scaling a startup to twice its size without hiring anyone new — a question that only matters intensely when every hire is a real, founder-funded decision rather than a line item covered by the next round. His answer centered on generative AI as a force multiplier for small teams: a way for bootstrappers to absorb more work, ship faster, and grow output without growing payroll.

Delivet's interview with Hotjar's Mohannad Ali at SaaStock Europe 2022 reinforces the worldview behind Collect. The conversation explored how a bootstrapped company learned product-led growth before PLG was a common term, which marketing channels worked at a low price point, and how to manage the relationship between lifetime value and customer acquisition cost. Those are precisely the questions a self-funded founder like Delivet has to answer for his own company, and they make Collect a case study in disciplined, capital-efficient SaaS building.

Key lessons from Alex Delivet's talks

You can scale output without scaling headcount. Delivet opened his SaaStock Europe 2023 session by asking the audience to imagine doubling the size of their startup without hiring a single new employee. For a bootstrapped founder, this is not a thought experiment — it is the core operating challenge. The takeaway is to treat growth as a question of leverage per person, not just more people.

Generative AI is a force multiplier for bootstrappers. The premise of Delivet's 2023 talk is that generative AI lets small, self-funded teams take on work that would previously have required new hires. For founders without venture funding, that shifts AI from a buzzword into a practical lever for capital-efficient growth — a way to expand capacity without expanding burn.

Bootstrapping and product-led growth can compound. In his 2022 conversation with Hotjar's Mohannad Ali, Delivet probed how a bootstrapped company succeeded with product-led growth before PLG was a named strategy, and how it picked marketing channels suited to a low price point. The lesson: capital efficiency and PLG reinforce each other when you let users — not large sales teams — drive adoption.

Watch the unit economics before you chase scale. Delivet pressed Ali on how Hotjar managed LTV to CAC at a low price point on the road toward acquisition. The recurring theme is that growth only compounds when the economics underneath it hold up, and that disciplined founders should understand those ratios long before they think about an exit.