AJ Xin

Who is AJ Xin?

AJ Xin is the founder of Creator Match, which she describes from the SaaStock stage as the leading LinkedIn creator marketing platform. She is also a writer for Fast Company. Both roles place her squarely at the intersection of modern B2B marketing and the fast-growing creator economy, where individual voices on platforms like LinkedIn have become a primary channel for reaching software buyers. Her work focuses on helping companies connect with and activate creators rather than relying solely on traditional paid acquisition.

At SaaStock USA 2024, AJ stepped into a different but equally telling role: host. She opened and moderated the conference's first fireside chat, introducing herself to the room before welcoming Steve Rowland, the President of Klaviyo, to the stage. The choice to put a creator-marketing founder in the interviewer's chair reflects how central audience-building and storytelling have become to the SaaS playbook — the same instincts that make someone effective at creator marketing also make for a sharp, well-prepared conversation partner on stage.

In that session, AJ guided the discussion toward Klaviyo's journey and the lessons behind its scale, noting to the audience that the company serves a large customer base across many countries. Her framing — asking how many in the room had used or heard of Klaviyo before diving in — showed an instinct for grounding a high-level conversation in the lived experience of the founders and operators in the audience. This page collects AJ Xin's recorded SaaStock appearances along with their transcripts.

About Creator Match

Creator Match is a LinkedIn creator marketing platform founded by AJ Xin. On the SaaStock stage, AJ introduced it as "the leading LinkedIn creator marketing platform," positioning the company in the rapidly expanding category of creator and influencer marketing tooling built specifically for professional, B2B-oriented audiences. As LinkedIn has matured from a recruiting and networking site into a genuine content and distribution channel, platforms that help brands identify, partner with, and measure creators have become an increasingly important part of the SaaS go-to-market stack.

The category Creator Match operates in sits at the meeting point of two trends that recur throughout SaaStock conversations: the shift toward audience-led growth, and the move away from purely paid acquisition toward trusted, peer-driven recommendation. For software companies trying to reach other software buyers, creators who already command attention on LinkedIn offer a way to build credibility and pipeline that traditional advertising struggles to match.

AJ's dual vantage point — building Creator Match while also writing for Fast Company — gives her unusually direct exposure to how the creator economy and B2B marketing are converging. That perspective is what she brought to her SaaStock hosting role, where she steered a marquee fireside chat with one of marketing software's best-known leaders. Beyond the details she stated on stage, this page does not assert specific revenue, funding, or customer figures for Creator Match.

Key lessons from AJ Xin's talks

LinkedIn creators are now a core B2B distribution channel. AJ's company, Creator Match, exists because professional creators on LinkedIn have become a credible, scalable way for software companies to reach buyers — a reflection of how audience-led growth is reshaping go-to-market in SaaS.

Ground big conversations in the audience's reality. Before diving into Klaviyo's story at SaaStock USA 2024, AJ asked the room who had used or heard of the product. It is a small but deliberate move: anchoring a high-level discussion in the firsthand experience of the founders present makes the lessons land harder.

Study how the leaders at scale actually got there. By centering her fireside chat on insights from Klaviyo's journey, AJ modeled a habit worth copying — learning directly from operators who have already built and scaled, rather than reasoning only from theory.

Marketers can build the tools they wish existed. AJ's path from Fast Company writer to founder of a LinkedIn creator marketing platform shows how deep familiarity with a marketing channel can become the foundation for a product that serves it.