Lucie Buisson

Fireside chats & panels

Lucie Buisson fireside chats and panels

1. Building a World-Class Product? Make The Move Towards a Multi-Product Strategy

   SaaStock Europe 2023 · Dublin · Fireside Chat · 71 YouTube views

   Chief Product Officer, Contentsquare (at the time of the talk)

   From the transcript

   It's the most sustainable way to grow your business. If you're going to sell to your existing customers, your cost of acquisition is going to be much lower than if you have to acquire new ones. With higher pressure now on profitability and building a sustainable business, a multi-product strategy is one of the best strategies you can pursue. When I started at Contentsquare ten years ago, we were a company of ten people. Now we're about 2,000 people, thousands of customers in the enterprise and m…

   Watch the full talk on YouTube

Interviews & podcast appearances

Lucie Buisson interviews and podcast appearances

1. Lessons in Product from Chief Product Officer of Unicorn, Contentsquare

   SaaStock Europe 2023 · Dublin · Podcast · 104 YouTube views

   Chief Product Officer, Contentsquare (at the time of the talk)

   From the transcript

   Thank you so much for having me. Very high. High on SaaS drugs. But the energy of the event is really good — that definitely helps. We talked about multi-product, and how and why to start building a multi-product strategy — when to start. The main point is that multi-product strategy is maybe one of the most sustainable ways to grow, because selling to an existing customer is much lower cost than acquiring a brand new one. With increased pressure on all of us to be more profitable, it's becoming…

   Watch the full talk on YouTube

Other appearances

Other SaaStock appearances by Lucie Buisson

1. Building a World-Class Product? Make The Move Towards a Multi-Product Strategy

   SaaStock Europe 2023 · Dublin · Fireside

   Chief Product Officer, Contentsquare (at the time of the talk)

   From the transcript

   To stand out against stiff competition, many SaaS products are diversifying and becoming multi-product solutions. With this transition comes serious risk, and companies with a clear product vision are best-placed to endure this. The panellists can discuss: The reasons for moving towards a multiproduct strategy, and why timing is everything when making the change, Changing your organisation to support a multi-product strategy, and the challenges faced by the product leaders making these decisions and the mistakes to avoid and lessons to learn when building a multi-product company, from their own experience.

All appearances

Every SaaStock appearance by Lucie Buisson

FAQ

Frequently asked about Lucie Buisson

• Who is Lucie Buisson?

  Lucie Buisson, Chief Product Officer at Contentsquare has made 3 SaaStock appearances between 2023, speaking at SaaStock Europe 2023. Talks include "Lessons in Product from Chief Product Officer of Unicorn, Contentsquare", "Building a World-Class Product? Make The Move Towards a Multi-Product Strategy", "Building a World-Class Product? Make The Move Towards a Multi-Product Strategy". This page collects every recorded SaaStock keynote, fireside chat, panel, and podcast appearance by Lucie Buisson.

• How many times has Lucie Buisson spoken at SaaStock?

  Lucie Buisson has spoken at SaaStock 3 times between 2023 — including 0 keynotes, 1 fireside chat or panel, and 1 podcast interview.

• What did Lucie Buisson speak about at SaaStock?

  "Lessons in Product from Chief Product Officer of Unicorn, Contentsquare" at SaaStock Europe 2023; "Building a World-Class Product? Make The Move Towards a Multi-Product Strategy" at SaaStock Europe 2023; "Building a World-Class Product? Make The Move Towards a Multi-Product Strategy" at SaaStock Europe 2023

• What is Lucie Buisson's most-watched SaaStock talk?

  "Lessons in Product from Chief Product Officer of Unicorn, Contentsquare" delivered at SaaStock Europe 2023 has 104 YouTube views.