SaaStock Europe 2018 · Photo gallery

The first SaaStock to break 2,000: 2,409 founders in Dublin.

Photo and video coverage of SaaStock Europe 2018 at RDS Simmonscourt, Dublin (October 15–17, 2018). Click any image to open it full-screen, then use the arrow keys to step through every photo and video. The gallery leads with live shots from across five stages — Scale, Rocket Fuel, the inflatable Growth Stage dome, the Pitch Stage and the Traction Stage — then covers pre-doors sponsor booths, the build-out, and the printed floor-plan board with every Software City / Start-Up City stand.

20 live photos1 pre-doors3 signage7 videos← Back to the Dublin 2018 recap

Live · feature image

The Rocket Fuel Stage from the balcony.

The defining shot of SaaStock Europe 2018 — the curved magenta SaaStock '18 LED set with a speaker centre-stage, a packed seated audience filling the floor, and the original RDS Industries Hall brick walls and timber roof framing the room.

Day 1–3 · Live

Live during SaaStock Europe 2018.

Inside the conference once doors opened — Scale Stage live in the RDS Industries Hall, Thomas Smale (FE International) opening the Growth Stage with the Chairperson's Welcome, the Rocket Fuel Stage curved-LED set seen from the balcony, the Pitch Stage, and Nathan Latka with LATKA Magazine outside Hall No. 1.

Live during SaaStock Europe 2018 — rear-of-house view of the Scale Stage audience at SaaStock Dublin, magenta LED columns flanking the stage and every seat taken — Live during the event — Scale Stage from the back of the room. Magenta LED columns framing the stage, every seat filled.

Live during SaaStock Europe 2018 — Scale Stage at RDS Simmonscourt with the speaker amplified on twin side-screens and 'Talk to us #SaaStock #SaaStock18' Slido banners across the top of each screen — Live during the event — Scale Stage with twin IMAG side-screens and the #SaaStock18 Slido prompt running across the top of both.

Live during SaaStock Europe 2018 — Thomas Smale, founder of FE International, opening the Growth Stage with the 'Chairperson's Welcome' slide visible on the side screen, inside the inflatable Growth Stage dome at RDS Simmonscourt, Dublin — Live during the event — Thomas Smale, founder of FE International, opens the Growth Stage. The side screen shows the 'Chairperson's Welcome' slide.

Live during SaaStock Europe 2018 — Thomas Smale mid-gesture on the SaaStock Growth Stage in front of the blue wave 'SaaStock Growth Stage' curved LED backdrop, with two empty Eames chairs behind him — Live during the event — Smale mid-Chairperson's Welcome in front of the SaaStock Growth Stage curved backdrop.

Live during SaaStock Europe 2018 — Growth Stage session inside the inflatable white-fabric dome at RDS Simmonscourt: speaker in green sneakers at stage left, an attendee with a Hygge-style coat front-row, packed seated audience under the dome's vaulted panels — Live during the event — Growth Stage dome session in full swing. The dome was a self-supporting inflatable structure attached to the main RDS Simmonscourt venue.

Live during SaaStock Europe 2018 — wide side-on view of the Growth Stage dome interior, the tunnel entrance at right framing the doorway and the full seated audience filling the floor — Live during the event — Growth Stage dome from the side, tunnel-entrance visible at right. Every row taken.

Live during SaaStock Europe 2018 — Growth Stage talk with attendees standing along the dome wall at right because the seats were full, packed crowd from front-row to back — Live during the event — Growth Stage standing-room. Attendees lined the dome wall when the seated rows filled up.

Live during SaaStock Europe 2018 — audience-only view inside the Growth Stage dome: dozens of attendees with SaaStock lanyards, a row of standing latecomers along the back, and someone photographing the stage with a phone in the foreground — Live during the event — Growth Stage audience mid-session. SaaStock 2018 lanyards across every neck.

Live during SaaStock Europe 2018 — Growth Stage speaker mid-talk in front of a 'we fail at scale' side-screen slide, with a camera operator filming on a tripod at stage right and attendees in a 'Larsen Contractors' branded tee visible past the dome doorway — Live during the event — Growth Stage talk with the 'why we fail at scale' slide on the side screen. Live camera capture on the right.

Behind the scenes at SaaStock Europe 2018 — portrait of the Growth Stage with a cameraman filming from the SaaStock-wave-branded stage edge, lighting trusses overhead, and the 'SaaStock Growth Stage' backdrop signboard visible at left — Behind the build-out — a SaaStock house-cam operator captures the Growth Stage from the wave-branded edge. The blue 'SaaStock Growth Stage' wayfinding sign anchors the set.

Live during SaaStock Europe 2018 — Pitch Stage in the RDS Industries Hall with a 'HOW TO PROGRAM JAVA / WHY SAAS?' slide repeated on the side screens, audience in seated rows and a front-row attendee in a TORQ INTEGRATE jacket — Live during the event — Pitch Stage in the RDS Industries Hall. A 'How to program Java / Why SaaS?' opener on both side-screens for the talk.

Live during SaaStock Europe 2018 — closer view of the Pitch Stage with the 'WHY SAAS?' wave-pattern LED backdrop and the 'How to program Java' book-cover gag repeated on the side screens — Live during the event — Pitch Stage closer. The 'Why SaaS?' wave-LED set with the Java book-cover gag re-used on both screens.

Live during SaaStock Europe 2018 — Nathan Latka in black with a SaaStock lanyard pointing at the LATKA Magazine being held by an attendee in a grey suit outside Hall No. 1 at RDS Simmonscourt, Dublin — Live during the event — Nathan Latka with an attendee outside Hall No. 1, holding the LATKA Magazine issue dropped on every seat that morning.

Live during SaaStock Europe 2018 — side angle of the Rocket Fuel Stage with the speaker mid-walk, a blank secondary IMAG screen on its own tripod, and 'SaaStock' branding along the stage step — Live during the event — Rocket Fuel Stage from the side. Speaker mid-walk between cues, IMAG screen waiting on the next slide.

Live during SaaStock Europe 2018 — wider balcony view of the Rocket Fuel Stage showing the full Industries Hall context, attendees streaming past at the back of the room and floor signage above the booths — Live during the event — Rocket Fuel Stage from higher up. Attendees moving past the back rows during a talk.

Live during SaaStock Europe 2018 — wide overhead frame from the RDS Industries Hall balcony showing the Rocket Fuel Stage centred, the brick walls and original timber roof in full view, and a red SaaStock banner hanging overhead — Live during the event — Rocket Fuel Stage in venue context. The full Industries Hall ceiling and walls in one frame.

Live during SaaStock Europe 2018 — a later Growth Stage session with a speaker in a light shirt mid-talk in front of the 'SaaStock Growth Stage' branded sign and a slide of bullet points, packed seated audience in the dome — Live during the event — a later Growth Stage talk, dome still full into the afternoon.

Live during SaaStock Europe 2018 — Growth Stage audience-side angle: speaker at left, bullet-point slide on the side screen, and ~80 attendees in seated rows under the dome — Live during the event — Growth Stage audience-side. Bullet-point slide on the screen, every row engaged.

Pre-doors · Build day

Before doors — the venue waking up.

The day-before / morning-before frames — ChartMogul's sponsor stand quiet at RDS Simmonscourt before opening, with the integrations grid (Stripe, Zuora, Chargebee, Braintree, Recurly, Chargify, GoCardless, Shopify) already installed.

Before doors at SaaStock Europe 2018 — empty ChartMogul sponsor booth at RDS Simmonscourt: 'Revenue analytics and recognition for subscription businesses' wall, an integrations grid (Stripe, iTunes Connect, PayPal, Zuora, Chargebee, Braintree, Recurly, Chargify, GoCardless, Shopify) and four wooden stools — Before doors — ChartMogul's sponsor stand pre-opening at RDS Simmonscourt. 'Revenue analytics and recognition for subscription businesses' on the wall, integrations grid showing Stripe, Zuora, Chargebee, Braintree, Recurly, Chargify, GoCardless and Shopify.

Signage

The full SaaStock '18 floor plan.

Printed floor-plan and stand-directory boards photographed direct from the show floor — the Merrion Road entrance and every stage (Traction / Rocket Fuel, Pitch, Scale, Growth), the full Software City Gold/Silver Stands list (18 Gold: Aircall, ChartMogul, Paddle, ClientSuccess, AWS Marketplace, Voxbone, Gainsight, Segment, cleverbridge, Smartling, Looker, Gartner Digital Markets, Okta, Salesloft, Cyclr, Chargify, Mailjet, RD Station; 20 Silver: TravelPerk, Selity, talkspirit, Appcues, GoCardless, Fivetran, GetResponse, productboard, Receptive.io, Chargebee, Algolia, Smartlook, FE International, Sunderland City Council, Pendo, Leaseweb, Infinitive, Zendesk, TechIreland, SaaStock), every Start-Up City Traction Day 1 / Day 2 / Growth stand, and the 9 named lounges / experiences (Teamwork.com, PWC, Salesforce, Iconic Offices, ProfitWell, G2 Crowd Happy Hour, Huckletree, Intercom, Peakon).

On-site signage at SaaStock Europe 2018 — full venue floor plan board showing the Merrion Road entrance, Traction Stage / Rocket Fuel Stage, PWC Lounge, Salesforce, Software City stands (G01–G20), Pitch Stage, Lunch Service, G2 Crowd Happy Hour, Huckletree, Intercom, Peakon, the Scale Stage and the Growth Stage — On-site signage — the full SaaStock Dublin 2018 floor plan. Every stage and sponsor stand on a single board: Traction / Rocket Fuel, Software City, Pitch Stage, Scale Stage, Growth Stage, plus the Merrion Road entrance from RDS Simmonscourt.

On-site signage at SaaStock Europe 2018 — bottom panel of the floor-plan board angled view: SOFTWARE CITY Gold/Silver Stands list and START-UP CITY Traction (Oct 16 / 17) + Growth Stands list, with the SaaStock '18 wave logotype and the #SaaStock18 hashtag at the bottom — On-site signage — the SaaStock '18 stand directory. Every Software City Gold/Silver sponsor and every Start-Up City stand for both days listed on one board.

On-site signage at SaaStock Europe 2018 — close-up of the stand-list board with readable sponsor names: Gold stands Aircall, Chartmogul, Paddle, ClientSuccess, AWS Marketplace, GoCardless, Voxbone, Gainsight, Segment, cleverbridge, Smartling, Looker, Gartner Digital Markets, Okta, Salesloft and Silver stands TravelPerk, Warm Call, talkspirit, Appcues, Fivetran, GetResponse, productboard, Receptive.io, Chargebee, Algolia, Smartlook, FE International, Sunderland City Council — On-site signage — close-up of the SaaStock '18 stand directory. Gold Software City stands led by Aircall, ChartMogul, Paddle, AWS Marketplace, Segment, Looker, Okta and Salesloft.

Video · more

More from the floor.

Seven short clips: the LATKA Magazine seat-drop the morning of day 1, the pre-doors auditorium with the countdown still at 00:00:00, the build-out overhead pan across the Okta / Appcues / talkspirit booths, the Scale Stage "K = 10x" viral-coefficient slide caught audience-POV, an audience-POV note-taking moment, 28 seconds inside the packed Growth Stage dome, and a Pitch Stage demo with the "True White Label — 300+ Partners, 43 Countries" slide on the LED.

Before doors — RDS Simmonscourt auditorium minutes before opening. Slido prompt loaded, side screen blue-blank, countdown timer still at 00:00:00.

Behind the build-out — overhead pan across the SaaStock '18 expo floor the day before doors. Okta for Startups, Appcues and talkspirit booths going up, SaaStock G13–G16 banners already hung.

Live during the event — Scale Stage 'K = 10x' viral-coefficient slide caught audience-POV through the haze.

Before doors — LATKA Magazine seat-drop. A copy of Nathan Latka's print issue on every chair in the auditorium before doors opened.

Live during the event — audience-POV mid-session. Notes going down in the printed SaaStock '18 program.

Live during the event — 28 seconds inside the Growth Stage dome. Full house, standing along the back, dome vault overhead.

Live during the event — a pitch on the SaaStock '18 stage: 'True White Label — 300+ Partners, 43 Countries.' The original RDS Industries Hall stone-arched window framing the LED above.

About SaaStock Europe 2018

The first SaaStock to break 2,000.

SaaStock Europe 2018 ran October 15–17 at RDS Simmonscourt in Ballsbridge, Dublin. Across three days the show drew 2,409 attendees from 1,037 unique SaaS companies — the third SaaStock and the first to break 2,000 attendees. Featured keynotes included Ryan Singer (Basecamp) on positioning, Kieran Flanagan (HubSpot) on product-driven growth, Peter Holten Mühlmann (Trustpilot) on scaling to 600 people without going (too) insane, Des Traynor (Intercom)on alignment at 470+ employees, and Nathan Latka's annual State of SaaS data dump. The full stand directory photographed off the on-site board lists 18 Gold Stands (Aircall, ChartMogul, Paddle, ClientSuccess, AWS Marketplace, Voxbone, Gainsight, Segment, cleverbridge, Smartling, Looker, Gartner Digital Markets, Okta, Salesloft, Cyclr, Chargify, Mailjet, RD Station), 20 Silver Stands (TravelPerk, Selity, talkspirit, Appcues, GoCardless, Fivetran, GetResponse, productboard, Receptive.io, Chargebee, Algolia, Smartlook, FE International, Sunderland City Council, Pendo, Leaseweb, Infinitive, Zendesk, TechIreland, SaaStock), 41 Start-Up City Traction stands across Oct 16 and Oct 17, 23 Growth stands, and 9 featured lounges including Teamwork.com, PWC, Salesforce, Intercom and Peakon.

By the numbers

2,409 attendees · 1,037 companies · 5 stages

See the full recap and watch the featured talks on the SaaStock Europe 2018 event page.