In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Europe 2024 speaker Angeley Mullins, Chief Commercial Officer at Resourcify, who shares Founder versus Company Brand.

“A lot of founders don’t actually understand what marketing is. You have performance marketers and content marketers and brand marketers. You have channel marketers, partner marketers, etc. So really identifying what your go to market strategy is, identifying who your ICP is, and these are just the fundamentals, and then what resonates to your ICP, and you have to identify that first and then back into the type of marketing that you want or need that will resonate.”

Angeley shares:

  • Can a company be founder-led and also do product-led branding
  • Where pre-Series B companies often struggle most when it comes to storytelling
  • Why step one for founders is taking an index on the things that A) you’re passionate about and B) that you’re good at
  • Where authenticity meets communication and what’s most important at what stage of the growth cycle
  • Short term clickbait content versus long term strategic initiatives and long term customer loyalty
  • What early stage companies can do to build a strong brand
  • The secret sauce for founders wanting to ‘make it’ in Times Square

and more!

Watch or listen to the full episode below.

 

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Whether you’re one of the founders thinking seriously about this now or it’s something you’ll do in the future – one thing SaaStock is passionate about is connecting companies and their founders on the journey. Whether it’s with investors, brokers, or buyers, or with a fellow founder that you can confide in, having a robust network is an invaluable experience that has real impact for our community.

SaaStock facilitates lots of opportunities to build these connections. See our local meetups, founder community , and upcoming SaaStock Europe event where we’ve added a whole new networking programme from for 2024.

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