SaaStock Europe 2022 · Photo gallery

The reset edition: 3,510 founders, 1,801 SaaS companies, three days in Dublin.

Photo and video coverage of SaaStock Europe 2022 — three days in Dublin (October 17–19, 2022), the first in-person SaaStock after the 2021 funding bubble unwound. Click any image to open it full-screen, then use the arrow keys (or on-screen buttons) to step through every photo and video. The gallery leads with live shots(Mainstage keynotes under the cloud-LED set, Bootstrap Stage at standing-room capacity, the Paddle x ProfitWell live booth), then clearly labels pre-doors build-out and on-site signage.

9 live photos20 construction1 signage13 videos← Back to the Dublin 2022 recap

Sponsors and speakers: the booth, stage and venue photos on this page are free to reuse with a credit + link back to saastock.com. Need a higher-resolution copy? Email press@saastock.com with the photo URL.

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Live · video lead

Eight seconds from the Mainstage.

Live pan across the SaaStock Europe 2022 Mainstage at full capacity — a packed audience watching presenters under the cloud-LED set and the venue's signature red-pink ceiling wash.

Live during the event — 8-second pan across a packed Mainstage audience mid-keynote under the SaaStock Dublin 2022 red-pink ceiling wash.

Day 1–3 · Live

Live during SaaStock Europe 2022.

Inside the conference once doors opened — packed Mainstage under the cloud-LED set, the Founderpath-sponsored Bootstrap Stage at standing-room capacity, the Paddle x ProfitWell live set, and Founderpath / CyberSmart booth selfies.

Live during SaaStock Europe 2022 — alternate angle of the SaaStock Dublin Mainstage under the red-and-pink ceiling wash, packed audience watching the presenters in front of the cloud-shaped LED backdrop and pink ring elements — Live during the event — alternate angle of the same Mainstage moment, audience seated wall-to-wall under the red ceiling wash.

Live · during the event

Live during the event — two presenters front-of-stage on the SaaStock 2022 Mainstage, pink cloud-set behind them.

Live during SaaStock Europe 2022 — Bootstrap Stage at standing-room capacity with a Founderpath-sponsored cactus desert set, the venue's 4:30 clock visible, and a 'Bootstrap Stage' banner overhead — Live during the event — Bootstrap Stage at standing-room capacity, Founderpath-sponsored cactus-desert set behind the speaker.

Live during SaaStock Europe 2022 — wider view of the Bootstrap Stage with a presenter mid-talk and side-screen P&L slide showing 2021 numbers, packed audience and Founderpath branding visible — Live during the event — Bootstrap Stage wide, presenter mid-talk with a 2021 P&L on the side screen. Founderpath sponsorship visible on the stage skirt.

Live during SaaStock Europe 2022 — selfie of three attendees in the expo / networking area with the 'Global' map wall and overhead directional signs (Cloakroom, Lunch Service, Scale Stage, Meeting Tables, First Aid) in the background — Live during the event — three attendees in the expo / networking area, overhead directional signage (Cloakroom · Scale Stage · Meeting Tables) visible behind.

Live during SaaStock Europe 2022 NightStock party — three attendees posing under blue-uplit stone walls, coffee bar visible at right, SaaStock 2022 attendee lanyards on each person — Live during the event — evening reception under blue-uplit stone walls. SaaStock 2022 lanyards on every chest.

Live during SaaStock Europe 2022 — five members of the Founderpath team in turquoise tees taking a selfie in front of the purple Founderpath sponsor wall with the 'Ask us for the USB drive' lead-capture call-out — Live during the event — the Founderpath crew in turquoise tees at the SaaStock Dublin 2022 booth, 'Ask us for the USB drive' lead-capture above their heads.

Live during SaaStock Europe 2022 — selfie at the CyberSmart sponsor booth at SaaStock Dublin 2022 with the 'Simple affordable cybersecurity for SMEs' wall and the neighbouring Abodoo skills-matching booth visible at right — Live during the event — selfie at the CyberSmart stand, Abodoo's 'skills mapping software' booth visible next door.

Pre-doors · Build day

Construction.

The day before SaaStock Europe 2022 opened — Mainstage cloud-LED set mid-rig under a cherry picker, the Bootstrap Stage with Founderpath plinths going in, the Growth Stage floral set being lit, and sponsor booths (Paddle x ProfitWell, AWS, The Scale Factory, Capchase, Chargebee, CyberSmart, Abodoo) coming together in empty aisles. The production team previews the floor-plan PDF on a laptop before it goes to signage.

Before doors at SaaStock Europe 2022 — the SaaStock Dublin Mainstage cloud-shaped LED set fully assembled but unlit on an empty venue floor, modular truss runways still in foreground — Before doors — the SaaStock 2022 cloud-LED Mainstage fully assembled on the empty venue floor, modular truss still on the ground.

Before doors at SaaStock Europe 2022 — Mainstage build at the Dublin venue with crew on a blue cherry picker hanging gear above the cloud-shaped LED set sections, empty hall in foreground — Before doors — Mainstage build mid-rig, crew on a blue cherry picker hanging lighting above the cloud-set sections.

Before doors at SaaStock Europe 2022 — Mainstage build with only one of the two cloud-LED panels in place and the empty venue floor strewn with road cases and prep gear — Before doors — Mainstage build with only one cloud-panel in place, road cases scattered on the empty floor.

Before doors at SaaStock Europe 2022 — view of the Mainstage cloud-LED set from the rear of the empty Dublin venue, full lighting truss above and yet-to-be-set chairs at front — Before doors — Mainstage from the back of the empty hall, the full lighting truss already in position above the cloud-set.

Before doors at SaaStock Europe 2022 — empty Mainstage seating area at the SaaStock Dublin venue with the 'Bootstrapped SaaS Founders' banner visible across the hall, mid-build crates still in shot — Before doors — empty Mainstage seating before chairs were fully set; 'Bootstrapped SaaS Founders' banner visible across the hall.

Before doors at SaaStock Europe 2022 — Bootstrap Stage area mid-build with empty black chairs, hanging 'Bootstrapped SaaS Founders' / 'Capital for SaaS Founders' banners, and Founderpath plinths being placed — Before doors — Bootstrap Stage seating set up under the 'Bootstrapped SaaS Founders' and 'Capital for SaaS Founders' banners, Founderpath plinths going in.

Before doors at SaaStock Europe 2022 — the Growth Stage hall at the Dublin venue empty, with a large circular ring screen at the back and rows of chairs facing it under the timber-arched roof — Before doors — Growth Stage hall set with chairs but doors not yet open, the circular ring-screen test pattern visible at the back.

Before doors at SaaStock Europe 2022 — empty Growth Stage at the Dublin venue with the floral / red foliage LED backdrop lit, side screens showing 'OMI · Flashpoint · PSG · Capnamic · Accel' sponsor logos — Before doors — empty Growth Stage with the floral / red-foliage set lit and the day's sponsor card (OMI · Flashpoint · PSG · Capnamic · Accel) up on the side screens.

Before doors at SaaStock Europe 2022 — empty Growth Stage at the Dublin venue with the foliage / cactus LED set fully lit, microphones on stand, chairs in rows under the timber-arched roof — Before doors — Growth Stage with the foliage / cactus LED set fully lit, microphones on stand.

Before doors at SaaStock Europe 2022 — the Paddle x ProfitWell sponsor booth wall mid-build, mounted TV centre, vertical white LED bars on a dark gradient backdrop, road case open in foreground — Before doors — Paddle x ProfitWell booth wall mid-build. Vertical white LED bars on a dark-gradient backdrop, TV mount waiting for content.

Before doors at SaaStock Europe 2022 — overhead view of the Paddle x ProfitWell sponsor booth at SaaStock Dublin mid-build, white meeting chairs being placed, navy 'Paddle x ProfitWell' branded canopy — Before doors — overhead view of the Paddle x ProfitWell stand going in; meeting chairs being set under the navy canopy.

Before doors at SaaStock Europe 2022 — the Paddle Shop swag booth at SaaStock Dublin still being built, empty wooden display shelves, a Food&Wine with the Business Post roll-up next to it — Before doors — the Paddle Shop swag-booth shelves still empty, Food&Wine x Business Post roll-up parked alongside.

Before doors at SaaStock Europe 2022 — CyberSmart 'Simple affordable cybersecurity for SMEs' booth and the neighbouring Abodoo skills-matching booth on a wooden plinth under the venue's vaulted glass roof — Before doors — CyberSmart and Abodoo booths set on wooden plinths under the venue's vaulted glass roof.

Before doors at SaaStock Europe 2022 — the AWS sponsor booth at SaaStock Dublin paired with The Scale Factory 'Powering Hypergrowth For SaaS' panel, 'Your AWS SaaS Experts' messaging on display — Before doors — AWS booth alongside The Scale Factory's 'Powering Hypergrowth For SaaS' wall.

Before doors at SaaStock Europe 2022 — expo aisle with Capchase 'Preserve your runway during uncertain times' panel and Chargebee 'Why build a subscription solution yourself' wall, overhead booth-zone signage 'G9–G12' and 'G22–G25' — Before doors — expo aisle with Capchase ('Preserve your runway during uncertain times') and Chargebee booths going in. Overhead booth-zone signage G9–G12 / G22–G25.

Before doors at SaaStock Europe 2022 — balcony overview of the SaaStock Dublin expo hall mid-build with hanging 'Ask for 36 Month Payback', 'Bootstrapped SaaS Founders', 'Growth Stage / Investor Zone / Hall 4 / Toilets / Exit' wayfinding banners — Before doors — balcony overview of the expo hall mid-build. 'Ask for 36 Month Payback' (Founderpath), 'Bootstrapped SaaS Founders' and the Growth Stage / Investor Zone wayfinding banners all already hanging.

Before doors at SaaStock Europe 2022 — balcony overview of the expo with the 'Worldpay Inn' lounge structure on the left and the Gainsight booth at front-left, build crew still working the floor — Before doors — same balcony angle wider; the 'Worldpay Inn' lounge to the left and the Gainsight stand at front-left.

Before doors at SaaStock Europe 2022 — balcony view of the SaaStock Dublin expo hall mid-build with the Growth Stage / Investor Zone / Hall 4 / Toilets / Exit directional banner front-and-centre — Before doors — balcony view with the Growth Stage / Investor Zone / Hall 4 directional banner front and centre.

Before doors at SaaStock Europe 2022 — a quiet side aisle in the SaaStock Dublin expo with ChartMogul and Swan booths visible, overhead 'Speakers Lounge / Scale Stage / Podcast Stage / Bootstrap Stage / Exit' signage, no attendees yet — Before doors — quiet side aisle with ChartMogul and Swan booths in place, overhead 'Speakers Lounge · Scale Stage · Podcast Stage · Bootstrap Stage · Exit' wayfinding.

Behind the scenes at SaaStock Europe 2022 — laptop screen showing the SaaStock Dublin 2022 floor plan PDF being previewed by the production team before going to print on the on-site map standee — Behind the build-out — production team previewing the SaaStock 2022 floor plan PDF on a laptop before it went to print on the standee.

Signage

On-site signage.

The official SaaStock 2022 floor map standee — Main Hall + Industries Hall booth zones with the full exhibitor list printed beneath.

Video · more

More from the floor.

Twelve more clips from the Dublin floor — the Paddle x ProfitWell live set with Anna Gong on the side screen, Bootstrap Stage in motion, the pink-carpet entrance shot, build-day cherry-picker rigging, and the end-of-day Founderpath "Thank you" close-out slide.

Live during the event — end-of-day Mainstage. Founderpath 'Nathan Latka — Thank you!' close-out slide still on the IMAG screen.

Live during the event — vertical walking shot from the balcony over the Founderpath stand and the 'Ask for 36 Month Payback' banner.

Behind the build-out — production crew with a gimbal-mounted camera setting up at the Podcast Stage interview set.

Live during the event — Paddle x ProfitWell live set, Anna Gong (CEO, Pax Technologies) up on the side screen, expo audience clustered around the booth.

Live during the event — Bootstrap Stage in motion. Presenter mid-talk in front of the Founderpath cactus-desert set.

Live during the event — arrival shot at the SaaStock Dublin entrance. Hi-viz crew at the doors, signature hot-pink carpet underfoot.

Before doors — 11-second clip of the Mainstage cloud-LED set being rigged from a cherry picker the day before doors.

Before doors — 4-second balcony pan across the mid-build expo. Paddle x ProfitWell, ChartMogul, Avalara, 'More startups build on AWS'.

Before doors — same balcony angle a few minutes later; a crew member walks the empty floor between half-built booths.

Before doors — 11-second pan over the Bootstrap Stage build, Founderpath plinths being placed under the 'Bootstrapped SaaS Founders' banners.

Before doors — 5-second tilt over a row of red-velvet banquet chairs at the back of the Mainstage auditorium pre-doors.

Before doors — 5-second wide balcony pan over the Bootstrap Stage / expo build with ladders still on the floor.

About SaaStock Europe 2022

The reset edition.

SaaStock Europe 2022 ran October 17–19, 2022 in Dublin. 3,510 attendees from 1,801 unique SaaS companies — the largest in-person SaaStock since the pre-pandemic peak, and the first flagship after the 2021 funding bubble unwound. The mainstage answered with three registers: the operator playbook (Des Traynor from Intercom on reacceleration, Dave Kellogg of Balderton on GTM efficiency through a downturn), the bootstrapped counter-narrative (Patrick Campbell of ProfitWell, Nathan Latka of Founderpath, Zeb Evans of ClickUp), and European category leaders (Avi Meir of TravelPerk, Dan Westgarth of Deel). Sponsors with booths in this gallery include Founderpath, Paddle, ProfitWell, Capchase, Chargebee, Worldpay, AWS, The Scale Factory, CyberSmart and Abodoo.

By the numbers

3,510 attendees · 1,801 unique SaaS companies

See the full recap and watch the top six talks on the SaaStock Europe 2022 event page.