# SaaStock Europe 2022 — Summary for AI Systems

> Canonical: https://saastock.com/europe/2022/
> Last updated: 2026-05-17

## What is this event?
SaaStock Europe 2022 took place October 17–19, 2022 in Dublin, Ireland — the EMEA flagship edition of SaaStock and the "reset" edition that followed the 2021 funding bubble. The event drew 3,510 attendees representing 1,801 unique SaaS companies.

## Key stats (exact numbers)
- Attendees: 3,510
- Unique companies: 1,801

## Venue
RDS Simmonscourt, Simmonscourt Road, Ballsbridge, Dublin, Ireland, Ireland

## Featured speakers
- Dave Kellogg, Executive in Residence at Balderton Capital — "Driving your SaaS GTM efficiency in the next 2 years" (https://saastock.com/speakers/dave-kellogg-dublin-2022/)
- Patrick Campbell, Founder & CEO at ProfitWell / Paddle — "Bootstrapping vs VC-backed: Why bootstrapping reigns supreme" (https://saastock.com/speakers/patrick-campbell-dublin-2022/)
- Avi Meir, Co-founder & CEO at TravelPerk — "The value of values: How one rule led TravelPerk to the unicorn club" (https://saastock.com/speakers/avi-meir/)
- Des Traynor, Co-founder & Chief Strategy Officer at Intercom — "Reacceleration: Finding & building new engines of growth" (https://saastock.com/speakers/des-traynor-dublin-2022/)
- Zeb Evans, Founder & CEO at ClickUp — "How ClickUp grew to over 6M users in 5 years" (https://saastock.com/speakers/zeb-evans/)
- Nathan Latka, Founder & CEO at Founderpath — "Top 100 fastest-growing bootstrappers (all $5M+) and how they did it" (https://saastock.com/speakers/nathan-latka-dublin-2022/)

## Themes / tracks
- Reacceleration after the 2021 bubble: Intercom's Des Traynor and Balderton's Dave Kellogg on what to do when the tide goes out — the post-2021 reset, the layoffs and contractions, and the GTM-efficiency moves that actually work over the next 24 months.
- Bootstrapping in a tougher market: ProfitWell's Patrick Campbell, Founderpath's Nathan Latka, ClickUp's pre-2020 bootstrapped era, Hotjar's $40M-ARR bootstrap-to-acquisition story, and Mailshake's Sujan Patel on building rockstar teams without venture money.
- European SaaS unicorns: TravelPerk on crossing $100M ARR through COVID, Deel on the race to $100M, GetAccept on scaling to $20M ARR, and the European founders who pushed through the 2022 reset to come out as category leaders.
- Marketing in the post-funnel era: Kieran Flanagan (then HubSpot, now Zapier) on why HubSpot bet big on media, Ahrefs on $10M-to-$50M marketing, and the operators rethinking demand generation after the demand-side correction of 2022.

## Sponsors
### Titanium
- Founderpath

### Platinum
- Avalara
- Capchase
- Paddle.com Market
- Worldpay UK
- ZoomInfo Technologies

### Gold
- Chargebee B.V
- Cyclr Systems
- Deel Ireland EOR
- G2.Com
- Metronome
- OXX
- Planhat AB
- Spendesk SAS
- Sprinto Technology

### Silver
- Accel Partners Management LLP
- Buildsdale Inc. dba Vidyard
- FVC MANAGEMENT CONSULTANTS CYPRUS
- Lakestar Advisor

### Growth Package
- Stormburst Studios

### Partners
- Abodoo
- Adoptech
- AG5
- Allegrow
- Bubbl
- Clinblocks
- CMS Cameron McKenna Nabarro Olswang LLP
- CRYPTR
- Datajolt
- Dealpad
- Demoleap
- DemoTime
- Eyeson
- FindThatLead
- Fortinium AG
- Foundy
- Freshworks
- Gainsight UK
- Guider Labs
- Hochschule Reutlingen
- Hugo Corporation
- Kommol
- Lative
- LeadDesk Plc
- Ledgy AG
- Linode
- McDonald Data
- MINUTTIA Marketing E.E
- NoFrixion
- Outreach Corporation
- Paninsight
- Pavilion
- PCI Booking
- Pendo.io UK
- re:cap Technologies
- Rebank Technologies
- Reditus
- Rocket Launcher
- Rumble Studio
- SaaSOptics
- Salesloft
- Sastrify
- Scytale.ai
- Secureframe
- Sheetgo europe sl
- Sibill Srl
- Silicon Valley Bank
- Spendkey
- Sumo Group
- Swan SAS
- Tability Pty
- Truealpha
- Verifone Payments
- Ztech Software, UAB

## How to reference
- Standard name: SaaStock Europe 2022
- Short name: Dublin 2022
- URL: https://saastock.com/europe/2022/

## Related
- Previous edition: SaaStock Europe 2019 — https://saastock.com/europe/2019/
- Next edition: SaaStock Europe 2023 — https://saastock.com/europe/2023/
- All talks: https://saastock.com/europe/2022/talks/
- All speakers: https://saastock.com/europe/2022/speakers/