# SaaStock Europe 2018 — Summary for AI Systems

> Canonical: https://saastock.com/europe/2018/
> Last updated: 2026-05-17

## What is this event?
SaaStock Europe 2018 took place October 15–17, 2018 in Dublin, Ireland — the EMEA flagship and the first SaaStock to break 2,000 attendees. The event drew 2,409 attendees representing 1,037 unique SaaS companies.

## Key stats (exact numbers)
- Attendees: 2,409
- Unique companies: 1,037

## Venue
RDS Simmonscourt, Simmonscourt Road, Ballsbridge, Dublin, Ireland, Ireland

## Featured speakers
- Ryan Singer, Head of Strategy at Basecamp — "Position, Position, Position: How to position your SaaS" (https://saastock.com/speakers/ryan-singer/)
- Kieran Flanagan, VP Marketing at HubSpot — "How to create product-driven growth" (https://saastock.com/speakers/kieran-flanagan-2018/)
- Peter Holten Mühlmann, Founder & CEO at Trustpilot — "How to scale a company without going (too) insane" (https://saastock.com/speakers/peter-holten-muhlmann/)
- Des Traynor, Co-founder & Chief Strategy Officer at Intercom — "Keeping your company aligned: The main thing is to keep the main thing the main thing" (https://saastock.com/speakers/des-traynor-2018/)
- Nathan Latka, Host, The Top Entrepreneurs Podcast at Latka Agency — "State of SaaS 2018" (https://saastock.com/speakers/nathan-latka-2018/)

## Themes / tracks
- Positioning & sales: Basecamp's Ryan Singer brings the runaway talk on SaaS positioning (22,789 views and counting) — anchored on the Snickers-vs-Milky-Way case study and the framework Basecamp has used to survive 15 years.
- Product-driven growth: HubSpot's Kieran Flanagan introduces product-driven growth as the dominant motion for SaaS in 2018 — and the math behind why companies that don't grow 20%+ year on year have a 92% chance of not existing in two years.
- Scaling past the founder: Trustpilot's Peter Holten Mühlmann on what scaling to 600 people does to your sanity, Intercom's Des Traynor on alignment at 470+ employees, and the operator track on what changes between 50 and 500.
- State of SaaS in 2018: Nathan Latka's annual State of SaaS keynote — pricing, growth, and founder benchmarks pulled from thousands of SaaS founder interviews.

## How to reference
- Standard name: SaaStock Europe 2018
- Short name: Dublin 2018
- URL: https://saastock.com/europe/2018/

## Related
- Previous edition: SaaStock Europe 2017 — https://saastock.com/europe/2017/
- Next edition: SaaStock Europe 2019 — https://saastock.com/europe/2019/
- All talks: https://saastock.com/europe/2018/talks/
- All speakers: https://saastock.com/europe/2018/speakers/