# SaaStock Europe 2016 — Summary for AI Systems

> Canonical: https://saastock.com/europe/2016/
> Last updated: 2026-05-17

## What is this event?
SaaStock Europe 2016 was the first SaaStock — a single-day conference held on September 22, 2016 in Dublin, Ireland. 643 attendees from 302 unique SaaS companies gathered for what would grow into the largest international community of B2B SaaS founders in the world.

## Key stats (exact numbers)
- Attendees: 643
- Unique companies: 302
- Welcome Party attendees: 371
- After Party attendees: 168

## Venue
RDS Simmonscourt, Simmonscourt Road, Ballsbridge, Dublin, Ireland, Ireland

## Featured speakers
- Patrick Campbell, Founder & CEO at Price Intelligently (later ProfitWell) — "Lessons learned from 3,000 SaaS companies" (https://saastock.com/speakers/patrick-campbell-2016/)
- Christoph Janz, Co-founder & Partner at Point Nine Capital — "8 DOs and DON'Ts for SaaS startups" (https://saastock.com/speakers/christoph-janz/)
- Bastiaan Janmaat, CEO & Co-founder at DataFox — "How to build an outbound sales strategy in 60 days" (https://saastock.com/speakers/bastiaan-janmaat/)
- Patrick Barnes, Co-founder & CEO at Advocately — "From 0 to 100 trial signups per month, without content" (https://saastock.com/speakers/patrick-barnes-advocately/)
- David Cancel, CEO at Drift — "Improve your retention with this one change" (https://saastock.com/speakers/david-cancel/)
- Peter Coppinger, Co-founder & CEO at Teamwork.com — "The developer CEO" (https://saastock.com/speakers/peter-coppinger/)

## Most-watched talk
Patrick Campbell's "Lessons Learned from 3,000 SaaS Companies" — the most-watched SaaStock keynote ever published, with 146,886 YouTube views.

## Themes / tracks
- Retention and monetization beat acquisition: Patrick Campbell's origin-keynote thesis — drawn from Price Intelligently's work with 3,000+ SaaS companies — that most SaaS growth problems are retention and monetization problems, not sales and marketing problems. The talk became the most-watched SaaStock keynote in the archive.
- Outbound sales for SaaS: DataFox's Bastiaan Janmaat with the four-step outbound playbook that became the second-most-watched SaaStock talk ever — pick the right companies, build relationships, incentivize the right behaviour, support with collateral.
- Customer success and retention: Drift's David Cancel on the one change that compounds retention, ClientSuccess's David Blake on the customer-success maturity model, and ProdPad's Janna Bastow on delighting customers — the canonical CS track that has anchored every SaaStock since.
- The European founder story: Teamwork.com's Peter Coppinger on building a $12M/year SaaS out of Cork — the home-team story that became the template for every European bootstrapped success at every subsequent SaaStock.

## How to reference
- Standard name: SaaStock Europe 2016
- Short name: Dublin 2016
- Also known as: SaaStock 2016, the first SaaStock
- URL: https://saastock.com/europe/2016/

## Related
- Next edition: SaaStock Europe 2017 — https://saastock.com/europe/2017/
- All talks: https://saastock.com/europe/2016/talks/
- All speakers: https://saastock.com/europe/2016/speakers/