With just a few weeks until we touch down in Austin for SaaStock USA, we’re gearing up to welcome some of the industry’s most exciting early stage startups.

From sales enablement, to organic growth, and generative AI, our Startup Program brings together the companies set to change the face of SaaS. 

In this post, we’ll introduce you to some of the innovative startups participating in the program this year.

First up, what is the SaaStock Startup Program? 

The SaaStock Startup Program supports businesses on the journey to $10m ARR by facilitating connections with investors, giving exposure to SaaS leaders, and providing in-depth content sessions.

Participating startups benefit from a series of workshops at the pre-event Startup Day. The program then continues throughout the main conference, where enrolled startups showcase their product to global SaaS leaders in the Startup Zone on the expo floor. They are also invited to pitch in the Global Pitch Competition in front of leading VCs, generating much-needed brand awareness and increasing the odds of securing funding. Our investor matchmaking sessions guarantee meetings with top global VCs and Angels, further increasing chances of sourcing investment for your business.

75% of Startup Program floor space is already sold out for SaaStock USA – apply now to secure your spot.

Rising startups at SaaStock USA

Let’s find out who’s joining us in Austin. Below are nine of the startups with Rise packages this year, and why they’re tipped for success in 2024.

1. Establish

Establish exists to get early-stage founders capital and credibility. After receiving private backing itself, the team created a three pillar framework to increase the likelihood of startup success, including: product narrative, gaining traction, and securing investor meetings. 

Over the last 12 months, Establish has published its clients in 1,000 media outlets, generated 3,500+ investor meetings, and raised nearly $100M.

Founder: Michael Hummel

HQ: California, Kentucky

Employees: 11-50

2. MySalesCoach

MySalesCoach helps busy sales managers and aspiring, coachable reps reach their true potential with expert, 1:1, frequent coaching. 

After discovering that typically less than 5% of sales managers time is spent on coaching, Founders Keving Beales and Mark Ackers felt compelled to do something about it. 

With MySalesCoach managers can give their team access to personalised 1:1 and team coaching, and a platform that encourages accountability. Growing quickly, MySalesCoach customers include SDR’s, AE’s, Leaders, and CS teams at the likes of Deel, Klaviyo, Atlassian, and Cognism.

Founders: Keavin Beales, Mark Ackers

HQ: Newcastle, UK

Employees: 2-10

3. Peaka

Peaka is a ‘logical data warehouse’ or platform that allows teams to merge disparate data sources into a single data layer.

With the Peaka platform, teams can immediately pull in, join, and query data from relational and NoSQL databases, SaaS tools, and APIs— all without a data warehouse or extract, transform, and load (ETL) processes. Customers including Popupsmart, Actioner, and Hop are benefiting from holistic views of their data, improved data protection processes, and cost savings compared to alternative solutions. 

Founder: Mustafa Sakalsiz

HQ: Palo Alto, California 

Employees: 11-50

4. Ripcord.io

Ripcord is the first all-in-one sales demo enablement platform built to increase sales demo close rates and decrease the onboarding time of new sales hires. 

Ripcord fosters a culture of collaboration and constant learning by enabling on the job training, in real time. The Ripcord platform records and analyzes calls and online meetings, and shares the transcription and audio with the team in real time. Rather than shadowing or listening over shoulders, Ripcord streamlines processes allowing teams to reliably train new hires, all while providing tools that help generate more viable demos.

Founders: Frank Tommaso, Justin Tracy

HQ: Virginia Beach, Virginia

Employees: 11-50

5. Sendspark

Sendspark is an AI-powered video platform for sales and marketing teams to make personalized videos at scale. 

Employees at companies including Salesforce, HubSpot, Snowflake, and Qualtrics use the platform to create and send personalized videos to strengthen relationships with customers at every stage of the buyer journey.

Founders: Bethany Stachenfeld, Brandon Escalante

HQ: San Antonio, Texas

Employees: 11-50

6. Stratabeat

Stratabeat is an organic growth agency for B2B SaaS and technology companies. It provides advanced SEO, content strategy, content development, web design, and conversion optimization services.

The team’s approach integrates extreme creativity with data, neuroscience, and behavioral intelligence to help clients increase traffic, generate leads, and capture more revenue. Stratabeat’s impressive client set includes Freshworks, Appfolio, and Affectiva. 

Founder: Tom Shapiro

HQ: Burlington Massachusetts

Employees: 11-50

7. Subscript

Subscript is the modern, flexible, and affordable way to invoice customers and track B2B SaaS metrics.

In 2022, Subscript raised $3.75M seed funding towards its mission to make subscription metrics easy. To do this, the platform aggregates data from existing sources, including billing, accounting, and CRM software, to create a single source of revenue truth. With less time spent manually reconciling data, SaaS leaders have the numbers and time they need to make data-driven business decisions more easily.  

Founder: Sidharth Kakkar, 

HQ: San Francisco, California

Employees: 11-50

8. Vectara

Vectara is an end-to-end platform for product builders to embed powerful generative AI features into their applications with extraordinary results.

Vectara’s simple API makes powerful AI use cases accessible for companies with little to no AI experience. With it, teams can quickly, safely, and affordably integrate best-in-class conversational AI, question/answering, and semantic search into their applications. 

Founders: Dr. AMR Awadallah, Amin Ahman, Dr. Tallat Shafaat

HQ: Palo Alto, California 

Employees: 11-50

9. xFusion

xFusion helps startups scale by providing customer and back-office support as a service.

Not your average out-sourced customer support, xFusion provides a fully managed service to help CEOs win back their time, expand top-line revenue, reduce churn and boost customer lifetime value (LTV).

Founders: Jim Coleman, David Tran

HQ: Denver, Colorado

Employees: 51-200

Apply now to join the Startup Program at SaaStock USA 2025

SaaStock USA brings together 1500+ SaaS founders, investors and operators – your peers, customers and prospects. 

SaaStock is all about facilitating human connections and our Startup Program is dedicated to setting growing businesses up for success. 

It’s an opportunity to meet SaaS pioneers, learn from the best, network with potential customers, meet with potential investors – and ultimately have a great time. You’ll leave, empowered with the knowledge you need to drive your business forward.

Applications are open for our Startup Program 2025 – apply now to secure your place.