The SaaS market is expected to be worth $307.3 billion by 2026. The market is becoming increasingly competitive, and marketing is more important than ever to stand out from the crowd.
But, marketing for SaaS businesses isn’t always easy. You might not have a huge budget to work with, and you might have a product that’s not necessarily easy to market.
So, how can you promote your SaaS business on a budget? In this post, we’ll cover a few SaaS marketing tips you can use to promote your business effectively without breaking the bank.
1. Get your SaaS listed on online marketplaces
Online marketplaces are a great way to get your SaaS in front of a large audience of potential customers. There are many different marketplaces where you can list your SaaS application, so it’s important to do your research and find the ones that are best for your business.
Some popular marketplaces for SaaS products include Capterra, G2 and Software Advice. These marketplaces allow potential customers to compare different SaaS products and read reviews from real users.
When you list your SaaS on a marketplace, you’ll want to make sure that you include a detailed product description, as well as any pricing information and customer reviews. This will help potential customers get a good sense of what your SaaS is all about and whether or not it’s a good fit for them.
2. Write guest posts for SaaS blogs
If you don’t already have a blog on your website, you should start one. Blogging is a great way to improve your SEO and drive traffic to your website.
But if you do have a blog, you can take your content marketing to the next level by writing guest posts for other SaaS blogs. This is a great way to get your content in front of a new audience and drive traffic back to your website.
When you write a guest post, be sure to include a bio at the end with a link back to your website. You can also include a call to action in the body of your post that links to a relevant landing page on your website.
To find blogs that accept guest posts, you can use Google to search for phrases like “write for us” or “guest post guidelines” along with the topic of your post. You can also use social media to connect with other SaaS marketers and find opportunities to write guest posts.
3. Use social media to promote your SaaS
Social media is a great way to promote your SaaS business. It is where your audience is, and it is where you can engage with them directly. Social media can also help you build brand awareness and drive traffic to your website.
When it comes to using social media to promote your SaaS business, the key is to be strategic. You don’t need to be on every platform. Instead, focus on the ones where your target audience spends the most time.
You should also create a social media content calendar. This will help you plan out your content and make sure you are posting consistently. Consistency is key when it comes to social media.
Finally, make sure you are engaging with your audience. Social media is a two-way street, and it is important to engage with your followers, especially on X. This will help you build a relationship with them and turn them into loyal customers.
4. Create a referral program
Referral programs are a great way to get your existing customers to do the marketing for you. When they refer a friend to your business, you can reward them with discounts, freebies, or other perks.
Not only does this help you generate new leads, but it also helps you build loyalty with your existing customers. And, because people are more likely to trust recommendations from friends than they are to trust marketing messages from businesses, referral programs can be an incredibly effective way to promote your SaaS.
You can promote your referral program on your website, in your email marketing campaigns, and on your social media profiles. You can also create a dedicated landing page for your referral program and promote that.
5. Create a free version of your SaaS
If you’re not already offering a free version of your SaaS, you should consider doing so. A free version of your software can help you attract new customers and build brand awareness.
When you offer a free version of your SaaS, you give potential customers the opportunity to try out your software before they buy. This can help you build trust with potential customers and increase your conversion rates.
In addition, offering a free version of your SaaS can help you build brand awareness. When people use your free software, they’re more likely to tell their friends and colleagues about it. This can help you attract new customers and grow your business.
6. Create a blog
Blogging is a great way to improve your site’s SEO and provide valuable content to your audience. Your blog can be a helpful resource for your customers, and it can also be a way for you to showcase your expertise in your industry.
When you write blog posts, you should focus on providing valuable information to your audience, rather than just trying to sell your product. You can include calls to action in your blog posts, but make sure that they are relevant to the content of the post.
You should also use your blog to answer common questions that your customers have, and to address any concerns that they may have about your product. This can help to build trust with your customers, and it can also help to improve your site’s SEO.
You can also use an AI blog writer to manage blog writing from ideation, creation to optimization.
7. Create a YouTube channel
If you’re not already using video to promote your SaaS, you’re missing out on a big opportunity. Video content is incredibly popular, and YouTube is the second most-visited website in the world.
Creating a YouTube channel for your SaaS is a great way to reach a new audience and drive traffic to your website. You can create how-to videos, product demos, customer testimonials, and more.
The key to success with YouTube is to be consistent. Post new videos on a regular basis, and make sure to optimize your channel and videos for SEO. With a little time and effort, you can grow a loyal following on YouTube and drive a ton of traffic to your website.
8. Write and distribute press releases
One of the best ways to generate publicity for your SaaS is to write and distribute press releases. A press release is a brief, newsworthy article that is sent to the media to announce something about your company, such as a product launch or new feature.
When writing a press release, be sure to keep it concise and to the point. Include a catchy headline, a brief introduction, and a few paragraphs that provide more detail about the news you are announcing. You should also include a quote from someone at your company, such as the CEO or founder.
Once your press release is written, you can distribute it to journalists and bloggers who cover your industry. You can also post it on your website and share it on your social media channels.
9. Create a free tool
People love free stuff. That’s a fact. So, why not create a free tool that you can use to promote your SaaS product?
The key here is to create something that’s not only useful but also related to your product. For example, if you have a SaaS product that helps businesses with their social media marketing, you could create a free tool that analyzes their social media profiles and provides a report on what they’re doing well and what they could improve.
By creating a free tool, you can give people a taste of what your SaaS product can do and get them interested in learning more. Plus, you can use the tool to collect leads and build your email list.
Plugins are an essential part of many websites. They add functionality to a website that would otherwise take a lot of time and money to build.
If you have a SaaS product that can be used as a plugin, you can create a plugin version of your product and list it in the plugin directories. This is a great way to get your product in front of a new audience.
You can also create a plugin version of your product and offer it to your existing customers as a way to increase customer retention.
If you have a digital product, you should be using social media to promote it. Social media is a great way to connect with your target audience and build brand awareness.
With social media, you can share content, engage with your audience, and even run ads to promote your app or SaaS. Plus, social media is a great way to build trust and credibility with your audience.
A great way to do this is using an online tool such as an AI quiz generator to build a quiz and encouraging your audience to share their results on social media,
When you’re active on social media, you can showcase your expertise and provide value to your audience. This will help you build trust and credibility, which can lead to more conversions.
10. Answer questions on Quora
Quora is an online platform where people can ask questions and get answers from experts in that particular field.
Quora is a great place to promote your SaaS because you can connect with potential customers who are already interested in your product. Plus, you can position yourself as an expert in your industry by answering questions related to your SaaS.
For example, if you have a project management tool, you could search for questions related to project management on Quora and provide helpful answers. Then, you can link to your tool as a way to provide even more value to the person asking the question.
11. Create a SaaS comparison chart
Create a SaaS comparison chart and surveys that’ll help your target audience see how your software solution stacks up against others. This is a great way to get your software in front of a new audience and generate leads.
You can create a comparison chart and post it on your blog, or you can create a landing page dedicated to the comparison and promote it through your social media channels.
12. Use Google AdWords
Google AdWords is another paid advertising platform that can help you get in front of potential customers. With AdWords, you can create text ads, display ads, video ads and more that will show up in the Google search results, on websites and in YouTube videos.
AdWords is a great way to get your SaaS product in front of people who are actively searching for a solution like yours. You can target your ads to show up for specific keywords, and you can also target your ads based on things like location, age, gender and more.
13. Get listed on SaaS review sites
Getting your SaaS product listed on review sites is a great way to get your product in front of people who are looking for a solution like yours.
There are a ton of different SaaS review sites out there, so you’ll want to do some research to find the ones that are the best fit for your product.
Once you’ve found the right review sites, you can create a profile for your product and start getting reviews. The more positive reviews you can get, the better, as this will help to build trust with potential customers.
You can also link to your review site profiles from your own website, so that people can see what others are saying about your product.
14. Create a case study
Case studies are a great way to showcase your product and the success of your customers. They can be used as a marketing tool to show potential customers how your product can help them achieve their goals.
You can create a case study by interviewing a customer who has had success with your product. Ask them to share their story and how your product has helped them. You can then turn their story into a case study and share it on your website, blog, email newsletter, and social media channels.
Conclusion
Promoting your SaaS company on a budget is possible, but it takes a lot of hard work. You can’t just throw money at things to make them work. You have to put in the effort and get creative.
If you do, you’ll be surprised at the results. You can build a solid foundation for your SaaS company on a budget and still see growth.
