In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO at Boundless, who shares her journey achieving growth through challenging times.

“There’s a founder called Ian Nolan, CEO of a company called Bright Flag. And I remember going for a coffee with him and I remember it so clearly. We were at about 400k or I was focused on getting to a million. And then he said, slow down, slow down. Where are you at today? What’s happening today? He was asking me how frequently we were closing a new logo and he said, look, you’re closing. Maybe it was one customer a week at the time. He said, your problem isn’t getting to 2 million ARR. The problem you have to solve now is how do you close two customers a week? Just focus on that. And I love the simplicity of that and I apply it to so many things right now. Don’t run before you can walk. Just figure out that next little step.”

Dee shares:

  • Building fanbases: from artist management in the music industry to founding a SaaS company
  • Why investing in content was (and is) the cornerstone of their go to market strategy
  • Why you should never ask more than three people for advice about one problem
  • Eat, sleep and breathe spreadsheet numbers – on repeat
  • Focus, luck, and long term betting: learning to walk before you run

and more!

Watch or listen to the full episode below.

 

Listen to the audio now:

Get more from SaaStock

Whether you’re one of the founders thinking seriously about this now or it’s something you’ll do in the future – one thing SaaStock is passionate about is connecting companies and their founders on the journey. Whether it’s with investors, brokers, or buyers, or with a fellow founder that you can confide in, having a robust network is an invaluable experience that has real impact for our community.

SaaStock facilitates lots of opportunities to build these connections. See our local meetups, founder community , and upcoming SaaStock Europe event where we’ve added a whole new networking programme from for 2024.

Other ways to get involved:

  • We release all of our podcast episodes, plus more sessions and exclusive content from our events on our YouTube channel. Subscribe now to stay up to date.
  • Subscribe to SaaStock Blueprint, a fortnightly newsletter in which Alex shares insights and actionable advice from his conversations with SaaS leaders all over the world.