Whether in life or business, ‘turning double figures’ marks a significant milestone. It’s gearing up for big school, a time to reflect, celebrate, and look ahead to the next chapter.
Since 2015 we’ve grown from a community-led blog and the first B2B SaaS podcast to local meetups, two global conferences, a thriving membership community, and tens of thousands of founders reached. Throughout it all, our goal has been clear: to give SaaS founders a place to connect, learn, and grow.
While we’re proud of what we’ve achieved, the ten year milestone has lit a fire in us. And this year, we’re making significant changes that will 10x the value of SaaStock for the SaaS community.
This post is both a celebration of the journey so far and a look forward to how we can help even more founders move their business forward in 2025 and beyond.
10 years supporting the SaaS community
2015: How it started
Unlike many startups, SaaStock didn’t begin in a basement with some laptops and a few founders. Rather, our CEO Alex was working in telco sales when SaaS piqued his interest.
He spotted a clear gap in the market for neutral, non-vendor content. So, he created a community-driven blog and invited thought leaders to contribute.
With the community growing, he started The SaaS Revolution Show podcast, featuring Founders and CEOs that were leading the charge in SaaS. The podcast is still going strong, with almost a million downloads to date!
As Alex connected with more players in the SaaS industry, he realised that there was a clear need for human connections. He organised London SaaS Meetup and 120 people attended from across the UK.
2016: The first SaaStock Europe
Those early meetups demonstrated just how important meaningful connections are in this – and any – industry. Founders, entrepreneurs, and SaaS executives thrive when they connect with each other.
In 2016, Alex launched the first SaaStock Europe conference at the RDS in Dublin. 800 SaaS founders, leaders, and investors attended. Speakers included Des Traynor (Intercom), Christopher Janz (Point Nine Capital), and Gil Dibner (Angular Ventures).
2019: Introducing SaaStock Local
With the community growing, we looked for ways to provide more value to SaaS ecosystems around the world.
Enter SaaStock Local.
This global initiative has brought thousands of SaaS founders and leaders together for meetups in over 30 cities. From panels, to roundtables, workshops and networking, these events have provided support and insights for founders around the world.
A huge thank you to all of our Local Chapter Leaders, past and present for making these events possible!
2020: SaaStock Remote
Just as we were ready to scale SaaStock globally – the Covid-19 pandemic hit. In-person events weren’t possible and the conferencing industry around the world ground to a halt.
We had to pivot quickly and hosted SaaStock Remote to survive.
Over 2000 people registered online for speakers including: April Dunford (Founder, Ambient Strategy), Mark Roberge (Managing Director, Stage 2 Capital), and David Darmanin (CEO, Hotjar).
2021: Fostering the community with the SaaStock Founder Membership
Despite the success of SaaStock Remote, virtual events couldn’t replicate the value of getting together in-person. The focus shifted to content and education, while important, it’s networking and community that makes SaaStock special.
So in 2021, we launched the SaaStock Founder Membership (SFM) to foster that community and add year-round value, both in person and online.
Since then, we’ve hosted over 100 member events, travelled to three (soon to be four) stunning destinations for our annual retreats, and founders all over the world have made new connections, shared their challenges, and found solutions.
2022: The return of in person conferences
2022 marked the return of in-person events and we headed back to Dublin for SaaStock Europe.
3800 founders, leaders, and investors attended from all over the world–and the energy was unparalleled.
2023: Touch down in Austin for SaaStock USA
With events back in full swing, in 2023 we jumped across the pond for the first SaaStock USA.
We chose Austin, Texas as our US home. Dubbed “The Silicon Hills,” it’s a hub of innovation and SaaS growth–topped with some of the best barbecue and an unbeatable live music scene.
We were welcomed by the Austin SaaS community. 800 attendees from companies including WP Engine, JasperAI, and Founderpath came to experience the US conference firsthand.
10x-ing SaaStock in 2025: Rebuilt, relaunched, refreshed
This year, we’re 10x-ing the value that SaaStock offers the SaaS community.
Here’s how to get involved.
SaaStock USA: 13-14 May, Palmer Events Center, Austin TX
Where heads down founders and their teams come to move their business forward.
This year’s SaaStock USA is built on a Forum-led event experience that gives you control. Whether you’re a startup solidifying your product–market fit, an established founder scaling operations, or an investor scouting your next deal–you’ll get what you need, no serendipity required.
We’re introducing GTM and Finance Forums, designed for leaders to connect through curated content, actionable insights, high-value relationships, and strategic frameworks that will scale your company faster.
Plus, we’ve acquired SaaSOpen Austin and partnered with Nathan Latka for the Founderpath Center Stage, featuring deep dives into the data behind successful SaaS companies.
Join 1500 SaaS founders, leaders and investors—make the right connections, up-skill your team, become AI first, and move your business forward.
SaaStock Europe: 14-15 October, RDS Dublin
SaaStock has always been about the SaaS founder community. At SaaStock Europe, we’re taking that even further by creating an event that doesn’t just bring founders together–it proactively helps them move their businesses forward.
Powered by better technology, focused on networking with real ROI, and introducing the SaaS industry’s largest meetings programme–SaaStock Europe 2025 will be the event for founders and their teams to find solutions to problems, unlock new opportunities, and scale their businesses further, faster.
At the heart of it is Meetup—the largest meetings programme in B2B SaaS events, facilitating 15,000+ double opt-in, one-to-one meetings to help the SaaS community to meet, collaborate and do business at scale. It’s the best way to meet everyone you want to meet at SaaStock, for any reason.
Find out more and buy tickets.
Other ways SaaStock helps founders move their business forward
SaaStock Founder Membership (SFM)
Wherever you are on your journey, the challenges you face are shared by founders globally, or have been tackled by those ahead of you.
SFM offers founders on their journey to $100M ARR a space to share those challenges, find solutions, and build a supportive network.
Members gain access to 30+ events annually (including 20 virtual sessions, 1 exclusive retreat, 8 quarterly dinners, and an SFM day at each conference) alongside monthly mastermind groups and an ongoing community chat.
Don’t go it alone, apply to join us.
SaaStock Local
SaaStock Local brings regional SaaS communities together to connect, share stories, and learn.
This year, our Local Leaders have already:
- Hosted SaaSketball in Dallas,
- Spent an evening with Typeform CEO Joaquim Lecha in London,
- Held GTM masterclasses in Amsterdam
…with plenty more coming soon.
Stay up to date with all of our local events here.
Interested in bringing SaaStock Local to your city? Apply here.
Content and media
We work with the sharpest minds in SaaS to discover lessons, tactics, and strategies that help founders strengthen their GTM, become AI-first, and scale their businesses faster.
From event keynotes, to leading founders on the podcast, and data driven market insights—we share it all across our blog and YouTube Channel.
Every two weeks, our CEO Alex also shares the most actionable insights from his conversations with founders, leaders, and investors in the SaaStock Blueprint newsletter. Subscribe to get the next edition.
Here’s to the next 10 years!
Despite what you might read, SaaS isn’t dead, it’s transforming. T0 navigate this next chapter, the SaaS community will be more important than ever and we’re excited to be a part of it.
Thank you to the SaaS community and everyone who has supported SaaStock over the last decade. We can’t wait for what’s next and hope you’ll come along for the ride.
